Remote United States
Full time
JR0037832
Job Title:
Field Marketing Manager, North America
About Trellix ?
Trellix is a global company redefining the future of cybersecurity. The company's comprehensive, open, and native cybersecurity platform helps organizations confronted by today's most advanced threats gain confidence in the protection and resilience of their operations. Trellix, along with an extensive partner ecosystem, accelerates technology innovation through artificial intelligence, automation, and analytics to empower over 50,000 business and government customers with responsibly architected security. More at https://trellix.com .
Role Overview:
We are seeking a dynamic and results-driven Field Marketing Manager to spearhead our marketing initiatives across North America (US and Canada). In this pivotal role, you will collaborate closely with our B2B enterprise technology sales teams to develop, execute, and measure regional marketing strategies. Your primary objectives will be to enhance brand visibility, generate high-quality leads, and accelerate pipeline growth throughout the diverse markets of North America. You will be the key marketing strategist for the region, translating global marketing objectives into impactful local campaigns and activities.
About the Role:
Develop and Execute Regional Marketing Plans: Design, implement, and manage comprehensive, integrated marketing plans tailored to the diverse markets within North America, ensuring alignment with sales goals and corporate marketing strategies.
Demand Generation: Drive robust lead generation and pipeline creation through a mix of marketing tactics, including digital marketing (email, social media, paid advertising, SEO/SEM), webinars, virtual and in-person events, content syndication, and targeted account-based marketing (ABM) programs.
Event Strategy and Management: Plan, manage, and execute participation in key industry trade shows, conferences, regional events, workshops, and executive roundtables across North America. Oversee all aspects from strategic planning and budget allocation to logistical execution and post-event lead management.
Sales Enablement and Collaboration: Serve as the primary marketing partner for the North America sales teams. Understand their regional needs, effectively communicate marketing plans, provide relevant collateral and sales tools (localized where necessary), and ensure a seamless lead management process.
Content Adaptation and Messaging: Adapt global marketing content and messaging to resonate with the specific cultural and business nuances of various markets within North America. Identify content requirements and collaborate with central marketing teams to develop relevant materials (e.g., case studies, white papers, solution briefs).
Budget Management: Manage the North America field marketing budget efficiently, ensuring optimal resource allocation and meticulous tracking of ROI for all marketing activities across North America.
Performance Tracking and Reporting: Define and monitor key performance indicators (KPIs). Track the performance of marketing campaigns, analyze results, and provide regular, insightful reports to sales and marketing leadership on pipeline contribution, ROI, and key learnings from different regions/territories within North America.
Market Intelligence: Maintain a strong understanding of market trends, competitive landscapes, and customer behaviors across North America. Utilize these insights to refine and optimize marketing strategies.
Cross-Functional Collaboration: Work closely with corporate marketing, product marketing, partner marketing, and communications teams, as well as any regional marketing resources, to ensure global alignment and leverage broader company initiatives.
About You:
5-7+ years of experience in B2B marketing, preferably within the enterprise technology or SaaS industry.
Proven experience (3+ years) in a field marketing role covering the US and Canada.
Demonstrated success in developing and executing multi-channel marketing campaigns that drive measurable results (pipeline generation, customer acquisition, ROI).
Strong understanding of demand generation best practices, digital marketing channels, event marketing, and ABM strategies.
Excellent communication, presentation, and interpersonal skills, with the ability to engage effectively with diverse audiences.
Proven ability to build strong relationships and collaborate effectively with sales teams and other cross-functional stakeholders across different regions and time zones.
Exceptional project management and organizational skills, with the capacity to manage multiple complex projects simultaneously in a fast-paced environment.
Analytical mindset with experience in tracking, analyzing, and reporting on marketing metrics.
Ability to travel across North America as needed
This is an individual contributor role.
The Base Pay Range is $120,000 - 150,000. Actual base pay within the Base Pay Range will depend on varying circumstances, including the work location, individual qualifications, company budget and other operational business needs. Compensation may also include long-term incentives, subject to various metrics and company policy.
Company Benefits and Perks:
We believe that the best solutions are developed by teams who embrace each other's unique experiences, skills, and abilities. We work hard to create a dynamic workforce where we encourage everyone to bring their authentic selves to work every day. We offer a variety of social programs, flexible work hours and family-friendly benefits to all of our employees.
Retirement Plans
Medical, Dental and Vision Coverage
Paid Time Off
Paid Parental Leave
Support for Community Involvement
We're serious about our commitment to a workplace where everyone can thrive and contribute to our industry-leading products and customer support, which is why we prohibit discrimination and harassment based on race, color, religion, gender, national origin, age, disability, veteran status, marital status, pregnancy, gender expression or identity, sexual orientation or any other legally protected status.
Our Commitment to You:
At Trellix, we are committed to creating a safe and trustworthy experience for our customers, employees, and candidates. Please be aware that fraudulent recruiting activity can occur through fake job postings or impersonated communications.
Trellix conducts interviews through professional channels only and does not use text messages, instant messaging, or group chats for interviews. We will never request sensitive personal information-such as your date of birth, Social Security number, or national ID number-during the interview process.
Trellix also does not require candidates to pay fees, purchase products or services, or process payments of any kind as part of the recruiting or hiring process. And Trellix will never keep any original work authorization documents that we may be required to review during the hiring process.
Trellix is a global company redefining the future of cybersecurity and soulful work. The company's comprehensive, open and native cybersecurity platform helps organizations confronted by today's most advanced threats gain confidence in the protection and resilience of their operations. Trellix, along with an extensive partner ecosystem, accelerates technology innovation through artificial intelligence, automation, and analytics to empower over 50,000 business and government customers with responsibly architected security. More at ? https://trellix.com .
