Coldwell Banker Realty has been the #1 residential real estate brokerage in America for 24+ years and we are looking for an enthusiastic and strategic Field Marketing Specialist to support local real estate agents by helping them build their business using Coldwell Banker's industry-leading programs and technology products. This role protects our brand while making our agents look - and perform - like the best in the market. This position plays an important role by helping protect the company's brand image and showcasing our unique value proposition for agents (our "Core 4").
This role is in office 5 days a week and will support four of our DFW area offices - Southlake, Flower Mound, Greater Fort Worth, and Ellis County. You will be expected to travel to these offices on a regular weekly basis.
We value diversity and are seeking a talented pool of candidates with different perspectives and backgrounds. So, if you've been searching for a diverse and inclusive environment where you can chase your curiosity, produce excellent work, and tackle new challenges and opportunities daily, look no further!
Core Responsibilities:
Agent Strategy & Coaching
Partner with branch managers and leadership to identify which agents need stragetic marketing support
Run one-on-one and small group sessions to build out agents' personal marketing strategy - content, brand, and positioning
Translate corporate marketing initiatives into practical, no-jargon guidance agents can actually use, regardless of their comfort level with tech
Conduct digital scorecard reviews (social presence, online reputation, testimonials) and turn findings into an action plan
Content & Campaigns
Help agents build a real social media strategy - organic content, paid social, Reels, and review/testimonial promotion
Work with the creative team on local recruiting campaigns
Support office and market-level campaigns: awards recognition, agent spotlights, community events, and press features
Onboarding & Training
Reaching out to and assisting office staff with newly affiliated real estate agents in getting onboarded and set up for success
Build and run a monthly calendar of workshops and trainings (in-person and virtual) on topics agents can use to grow their business - social media, AI tools, lead gen, personal branding
Present at office meetings and regional trainings
Recruiting Support
Build personalized recruiting presentations for VIP prospective agents and present alongside the branch manager
Support office staff and recruiters with candidate outreach and welcome communications
Operations & Compliance
Communicate regularly with your Field Marketing Manager and local leadership on wins, roadblocks, and regional priorities
Stay current on Fair Housing language, MLS rules, state/local Realtor association requirements, and CB brand identity standards
Manage multiple offices and competing deadlines
What Makes Someone Great At This
You can walk into a room of agents with wildly different tech comfort levels and make everyone feel like the material was built for them
You think like a marketer and a project manager
You're comfortable being the face of marketing across multiple offices
You write and present well
What You'll Need
2+ years in marketing, a creative agency, or communications (field marketing experience is a strong plus)
Real estate industry experience preferred, not required
Comfortable with Microsoft Office, and quick to pick up new platforms and tools
Working knowledge of paid social campaign basics
Strong presentation, writing, and public speaking skills
A track record of managing multiple priorities and deadlines
Logistics
In-office 5 days/week with regular weekly travel to assigned offices in the region
Coldwell Banker® (https://www.coldwellbanker.com/) is one of the world's leading brands for the sale of million-dollar-plus homes and one of the largest residential real estate brokerage franchisors, with approximately 2,800 franchise and company owned offices and over 99,000 independent sales associates in the United States, Canada and 40 other countries. Coldwell Banker is a subsidiary of Anywhere Real Estate Inc.
Anywhere Real Estate Inc. (http://www.anywhere.re/) ? (NYSE: HOUS) is moving real estate to what's next. Home to some of the most recognized brands in real estate?Better Homes and Gardens® Real Estate (https://www.bhgre.com/) ,?Century 21® (https://www.century21.com/) ,?Coldwell Banker® (https://www.coldwellbanker.com/) ,?Coldwell Banker Commercial® (https://www.cbcworldwide.com/) ,?Corcoran® (https://www.corcoran.com/) ,?ERA® (https://www.era.com/) , and?Sotheby's International Realty® (https://www.sothebysrealty.com/eng) , we fulfill our purpose to empower everyone's next move through our leading integrated services, which include franchise, brokerage, relocation, and title and settlement businesses, as well as mortgage and title insurance underwriter minority owned joint ventures. Anywhere supports nearly 1 million home sale transactions annually and our portfolio of industry-leading brands turns houses into homes in more than 118 countries and territories across the world.
At Anywhere, we are empowering everyone's next move - your career included. What differentiates us is our scale, expertise, network, and unique business model that positions us as a trusted advisor throughout every stage of the real estate transaction. We pursue talent - strategic thinkers who are eager to always find a better way, relentlessly focus on talent, obsess about growth, and achieve exceptional results. We value our people-first culture, which thrives on empowerment, innovation, and cross-company collaboration as we keep moving the world forward, together. Read more about our company culture and values in our annual Impact Report (https://anywhere.re/wp-content/uploads/2025/03/2024-Impact-Report.pdf) .
We are proud of our award-winning culture and are consistently recognized as an employer of choice by various organizations including:
Great Place to Work
Forbes World's Best Employers
Newsweek World's Most Trustworthy Companies
Ethisphere World's Most Ethical Companies
EEO Statement: EOE including disability/veteran
