Product Marketing Associate

Stride, Inc. • Columbus, OH • 1d ago

Job Description

About the Role

As a Product Marketing Associate, you will be a member of the marketing team in a fast-paced, end-to-end corporate marketing department that continually tests new approaches to improve performance.

Reporting to the Senior Director of Product Marketing, you will help execute campaigns that drive enrollment and improve retention across Stride's portfolio of programs while building a deep understanding of our customer audiences. You will partner closely with Marketing, School Operations, and other cross-functional teams. Our diverse team values your contributions, thrives on collaboration, and celebrates successes together. Your role is to help ensure prospective and existing customers are aware of, understand, and realize value from what we offer, supporting Stride's overall goals.

Position Summary:

As a Product Marketing Associate, you'll help bring new programs, products, and initiatives to market. Working alongside experienced Product Marketers, you'll translate customer insights into marketing campaigns that help families understand the value of our schools. You'll coordinate launches, develop marketing materials, analyze results, and continuously improve the customer experience through testing and learning. This is an ideal role for someone who is curious, organized, enjoys solving problems, and wants to build a career in product marketing.

What You'll Own:

Support go-to-market launches from planning through execution

Develop campaign assets including messaging briefs, emails, landing pages, and sales enablement materials

Coordinate work across Creative, Demand Generation, School Operations, Enrollment, and Product

Analyze campaign performance and recommend improvements

Conduct competitive and customer research

Help document messaging and positioning

Use AI tools responsibly to accelerate research, drafting, and analysis

Become a trusted expert on assigned programs

Supervisory Responsibilities: This position has no formal supervisory responsibilities.

Minimum Required Qualifications:

1-2 years of marketing experience

Equivalent combination of education and experience

Ability to manage multiple priorities on a daily basis, with support from manager as needed

Highly organized, detail-oriented, and consistently meets deadlines

Strong growth mindset with the ability to receive feedback and demonstrate continued growth

Ability to travel up to 10% of the time (e.g., school board meetings, video shoots, team-building events)

Ability to successfully complete a required background check

Certificates & Licenses: None required.

Preferred Qualifications:

Strong analytical and problem-solving skills, with a willingness to develop strategic thinking over time

Solid presentation skills, including comfort using standard presentation and collaboration tools

Strong interpersonal skills with the ability to build effective working relationships across teams

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