Relationship Banking Representative Rotating

Community Financial System, Inc. • Potsdam, NY • 1w ago

Overview At Community Financial System, Inc. (CFSI), we are dedicated to providing our customers with friendly, personalized, high-quality financial services and products. Our retail division, Community Bank, N.A., operates more than 200 customer facilities across Upstate New York, Northeastern Pennsylvania, Vermont and Western Massachusetts. Beyond retail banking, we also offer commercial banking, wealth management, investment management, insurance and risk management, and benefit plan administration.Just as our employees are committed to helping our customers manage their finances, we're committed to our employees. After all, they make it happen for our customers every day.To ensure our people can enjoy long and successful careers here at CFSI, we offer competitive compensation, great benefits, and professional development and advancement opportunities. As an equal-opportunity workplace and affirmative-action employer, we celebrate and support a diverse workplace for the benefit of all: our employees, customers and communities. Responsibilities The Relationship Banking Representative serves as a frontline ambassador of the bank and plays a critical role in delivering a consistent, customer-centric, end-to-end banking experience. This hybrid position flexes across teller and desk responsibilities, combining accurate transaction execution with consultative conversations that build trust and deepen relationships.The Relationship Banking Representative actively listens to understand customer needs, educates customers on products, services, and digital tools, and provides thoughtful guidance or referrals that support customers' financial well-being, while adhering to all bank policies, procedures, and security standards.Essential Responsibilities:Customer Experience & Relationship Management: Deliver a welcoming, professional, and personalized customer experience during every interaction. Serve as a primary point of contact in the lobby, engaging customers proactively and guiding their in-branch journey. Build trust by actively listening, asking thoughtful questions, and understanding customers' financial needs and goals. Process everyday banking transactions and routine inquiries accurately while maintaining a consultative, customer-first mindset. Open new accounts, close accounts, initiate wire transfers, and support service requests while educating customers on features, benefits, and tools. Assist customers with issues such as balance discrepancies, debit card fraud, and other service needs. Advocate for customers by coordinating with internal partners and operational teams to ensure timely, accurate resolution. Educate and guide customers on digital banking tools, self-service options, and best practices to enhance convenience and engagement. Manage customer flow and wait times by scheduling, coordinating, or facilitating appointments with appropriate team members.Sales, Advice & Business Development: Identify customer needs through conversation and observation, recommending appropriate banking solutions without pressure-based selling. Generate and manage customer follow-ups, outreach calls, and appointment setting to strengthen relationships. Participate in branch prospecting efforts, campaigns, and community engagement activities. Collaborate with branch partners to refer customers to specialists for more complex financial needs. Contribute to branch goals by consistently modeling needs-based conversations and relationship-building behaviors.Employee & Team Contributions Act as a brand ambassador by modeling quality service in every customer interaction. Collaborate effectively with team members to support branch operations and customer experience goals. Contribute to a positive, inclusive, and respectful work environment. Take ownership of personal performance, development, and continuous improvement. Adapt positively

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