Senior Product Marketing Manager, Trading

Coinbase • Madison, WI • 5h ago

Ready to do the most impactful work of your career? Athttps://www.coinbase.com/careers.

As a Senior Product Marketing Manager on the Product Marketing team within the https://www.coinbase.com/careers/product-groups group, you'll own the go-to-market strategy for trading products in the Coinbase retail app. This team defines the narrative that Coinbase is the best place to trade across asset classes, from spot to perpetual futures and options. You'll be the connective tissue between the trading product team and marketing, driving trading volume growth through product launches, sharp positioning, and creative growth programs that turn awareness into action.

What you'll do:

Own the end-to-end trading PMM strategy, translating a complex product suite (perpetual futures, options, margin, spot) into customer-first positioning and messaging that drives adoption.

Lead go-to-market for new trading instrument launches on the retail app, including audience strategy, value proposition development, channel planning, creative briefing, and measurement.

Drive trading volume growth across the full funnel, partnering with CRM and growth teams to activate awareness campaigns, new product launches, and win-back programs targeting churned traders.

Conceive and execute novel engagement programs (trading competitions, incentives, event-driven campaigns) that reach active traders and accelerate adoption of new instruments.

Build deep customer understanding across trader segments, from first-time derivatives users to active traders with accounts at competitors, turning insights into smarter positioning and product feedback.

Define success metrics tied to trading volume and instrument adoption, monitor performance, run experiments, and deliver clear recommendations to product and marketing leadership.

Required Skills and Experience:

8+ years of product marketing, growth marketing, or product management experience in a consumer-facing app with a demonstrated track record of driving measurable trading or financial product adoption.

Hands-on experience marketing trading, investing, or derivatives products at companies such as Robinhood, SoFi, Tastytrade, Schwab, Kraken, Binance, or similar, with deep familiarity with active trader behavior and motivations.

Proven ability to own both product launches and growth strategy end-to-end, from positioning and messaging through channel execution and performance measurement.

Advanced quantitative and analytical skills with demonstrated experience defining success metrics, running experiments, and using data to inform campaign and product decisions.

Experience running large-scale growth programs, engagement campaigns, or win-back initiatives that drove measurable volume or retention outcomes.

Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality.

Job #: P77656

LI-remote

Pay Transparency Notice:Base salary varies by location (see range below). Total compensation may also include equity and bonus eligibility, and benefits (medical, dental, vision, 401(k)).

Annual base salary range (excluding equity and bonus):

$170,765-$200,900 USD

Similar Jobs

Account Manager, Provider

Datavant • Madison, WI • 45min ago

Management & Administrative

Datavant is the data collaboration platform trusted for healthcare. Guided by our mission to make the world's health data secure, accessible and actionable, we provide critical data solutions for organizations across the...

45min ago

Go to Apply

Thrive Administrative Assistant

UW-MADISON • Madison, WI • 1h ago

Management & Administrative

JOB REQUIREMENTS: Current Employees: If you are currently employed at any of the Universities of Wisconsin, log in to Workday to apply through the internal application process. Job Category:University Staff Employment Ty...

1h ago

Go to Apply

Administrative Specialist

UW-MADISON • Madison, WI • 1h ago

Management & Administrative

1h ago

Go to Apply

Commercial Refrigeration Service

PT Intermediate Holdings IV LLC • Madison, WI • 7h ago

Management & Administrative

JOB REQUIREMENTS: Description Position at General Parts Group Now Hiring: Commercial Refrigeration Service Technicians Up to \$3,000 Sign-On Bonus for Experienced Candidates! Hourly rates start at \$25.00 per hour and up...

7h ago

Go to Apply

Service Technician Hvac Hot Side

PT Intermediate Holdings IV LLC • Madison, WI • 7h ago

Management & Administrative

JOB REQUIREMENTS: Description Position at General Parts Group Now Hiring: Service Technicians Up to \$3,000 Sign-On Bonus for Experienced Candidates! Hourly rates start at \$25.00 per hour and up to \$45.00 per hour base...

7h ago

Go to Apply

Sales Manager

Thomson Reuters Holdings Inc • Madison, WI • 8h ago

Management & Administrative

JOB REQUIREMENTS: Sales Manager We are seeking a strategic and results-driven Sales Manager to lead our growing account executive team and drive revenue growth calling on our Corporate Accounts. The ideal candidate posse...

8h ago

Go to Apply

Customer Service Associate

Walgreens • Sun Prairie, WI • 19h ago

Management & Administrative

1867026BR Title: Customer Service Associate Job Description: Models and delivers a distinctive and delightful customer experience. Registers sales on assigned cash register, provides customers with courteous, fair, frien...

19h ago

Go to Apply

Customer Service

Hy-Vee Food Stores • Madison, WI • 19h ago

Management & Administrative

Additional Considerations (if any): - At Hy-Vee our people are our strength. We promise "a helpful smile in every aisle" and those smiles can only come from a workforce that is fully engaged and committed to supporting o...

19h ago

Go to Apply

Customer Service

Hy-Vee Food Stores • Madison, WI • 19h ago

Management & Administrative

19h ago

Go to Apply

Strategic Account Management, Director

Norstella • Madison, WI • 20h ago

Management & Administrative

Strategic Account Management, Director Company: Norstella Location: Remote, United States Date Posted: Aug 10, 2026 Employment Type: Full Time Job ID: R-2130 Description Success Profile - Strategic Account Management, Di...

20h ago

Go to Apply

Subscribe to get new jobs sent directly to you
(no charge, cancel anytime)