Marketing Channel Strategy Senior Associate

PwC • Birmingham, AL • 1w ago

The Opportunity

As a Marketing Channel Strategy Senior Associate, you will play a pivotal role in developing and executing strategic sales and marketing initiatives within our Internal Firm Services practice. Your focus will be on driving revenue growth, enhancing brand visibility, and capturing new business opportunities through market research, digital marketing, and creative campaigns. You will work on developing, coordinating, and executing marketing channel strategies and crafting the copy behind them to drive business growth and enhance customer experience.

As a Senior Associate, you will build meaningful client connections and learn how to manage and inspire others. You will navigate increasingly complex situations, growing your personal brand and deepening your technical skills. You are expected to anticipate the needs of your teams and clients, delivering quality work even when the path forward is unclear. Embracing ambiguity, you will use these moments as opportunities to grow.

In this role, you will craft customer-centric copy across digital channels, support priority campaign planning and execution, and build relationships with marketing channel owners using a broad range of tools and methodologies to generate new ideas and solve problems.

Responsibilities

Writing and editing copy for customer journeys and digital channels, including web, email, social, events and others.

Managing project traffic across channel marketing initiatives, routing briefs, timelines and approvals to keep work moving efficiently

Building and maintaining strategic partnerships with key stakeholders to optimize distribution and customer experience

Utilizing analytical thinking to conduct marketing channel performance analysis and inform strategic decisions

Collaborating with internal teams to integrate market research and local market trends into channel strategies

Monitoring and analyzing marketing performance to identify opportunities for business expansion and improvement

What You Must Have

At least a High School Diploma or the equivalent degree

At least 2 years of experience in marketing channel partner management and optimization including crafting copy for diverse marketing channels and audiences

What Sets You Apart

Preference for a Bachelor's degree

Excelling in marketing channel management and optimization

Crafting clear, compelling copy that resonates across diverse marketing channels and audiences

Applying understanding of audience segmentation, personalization, customer journeys, and user engagement and conversion strategies

Managing multiple projects and deadlines with attention to detail and workflow discipline

Navigating complex situations with intellectual curiosity

Embracing change and adapting to market trends

The salary range for this position is: $55,000 - $151,470. For residents of Washington state the salary range for this position is: $55,000 - $187,000. Actual compensation within the range will be dependent upon the individual's skills, experience, qualifications and location, and applicable employment laws. All hired individuals are eligible for an annual discretionary bonus. PwC offers a wide range of benefits, including medical, dental, vision, 401k, holiday pay, vacation, personal and family sick leave, and more. To view our benefits at a glance, please visit the following link: https://pwc.to/benefits-at-a-glance

As PwC is an?equal opportunity employer, all qualified applicants will receive consideration for employment at PwC without regard to race; color; religion; national origin; sex (including pregnancy, sexual orientation, and gender identity); age; disability; genetic information (including family medical history); veteran, marital, or citizenship status; or, any other status protected by law.?

PwC does not intend to hire experienced or entry level job seekers who will need, now or in the future, PwC sponsorship through the H-1B lottery, except as set forth within the following policy: https://pwc.to/H-1B-Lottery-Policy.

Learn more about how we work: https://pwc.to/how-we-work

For only those qualified applicants that are impacted by the Los Angeles County Fair Chance Ordinance for Employers, the Los Angeles' Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, San Diego County Fair Chance Ordinance, and the California Fair Chance Act, where applicable, arrest or conviction records will be considered for Employment in accordance with these laws. At PwC, we recognize that conviction records may have a direct, adverse, and negative relationship to responsibilities such as accessing sensitive company or customer information, handling proprietary assets, or collaborating closely with team members. We evaluate these factors thoughtfully to establish a secure and trusted workplace for all.

Applications will be accepted until the position is filled or the posting is removed, unless otherwise set forth on the following webpage. Please visit this link for information about anticipated application deadlines: https://pwc.to/us-application-deadlines

PwC

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