The Coca-Cola Company is evolving into a more digital-first, data-driven enterprise to fuel sustainable growth, increase speed to market, and unlock new sources of value. Rapid advances in technology, data, and AI create a unique opportunity to accelerate the KO system's next chapter of growth by reimagining our core competitive advantages. Building on a strong foundation of modernized infrastructure, global digital experiences, early data capabilities, and proven use cases, we are now shifting from early wins to scaled, end-to-end impact on growth, productivity, and efficiency.
This next phase moves us from an analog world to a fully digitized one, powered by a digital growth engine that embeds data, technology, and AI into our most critical business domains. Success will require more than technology implementation, it demands a strategic transformation of core capabilities, a domain-based, product-centric operating model, and a cultural shift toward experimentation, data and technology fluency, and seamless partnership between business and digital teams.
Role Overview
The Senior Director, CRM & Marketing Automation plays a critical leadership role in advancing Coca-Cola's digital transformation by modernizing and scaling how campaigns are delivered, optimized, and measured across the enterprise. This role is accountable for evolving campaign operations into a data-driven, technology-enabled capability that accelerates speed to market, improves efficiency, and enhances the effectiveness of marketing investments.
Operating within a product-centric digital ecosystem, this leader partners with marketing, digital product, data, and technology teams to embed automation, analytics, and artificial intelligence into campaign workflows. The role will focus on orchestrating end-to-end campaign execution processes, ensuring seamless integration across platforms, channels, and markets.
The Senior Director will drive consistency, scalability, and governance in campaign operations while enabling flexibility to meet local market needs. This role requires strong strategic and operational leadership, with the ability to translate enterprise transformation priorities into practical, high-impact solutions that deliver measurable business outcomes.
What You will do for us
Lead the transformation of campaign operations by embedding data, technology, and AI capabilities into campaign planning, execution, and optimization processes
Establish and operationalize scalable frameworks for end-to-end campaign management within a product-centric operating model
Partner with marketing, digital product, and analytics teams to ensure campaigns are data-driven, measurable, and continuously optimized
Drive integration of marketing technology platforms to enable seamless campaign orchestration, audience targeting, and performance tracking
Implement automation across campaign workflows to improve efficiency, reduce manual effort, and accelerate time to market
Define and track key performance indicators that link campaign activities to business outcomes, ensuring accountability and value realization
Enable real-time insights and decision-making by leveraging advanced analytics and artificial intelligence within campaign operations
Align campaign operations with enterprise architecture, data governance, privacy, and security standards
Collaborate with regional and local teams to ensure global consistency while allowing for market-specific execution needs
Lead vendor and partner relationships to deliver high-quality campaign execution capabilities aligned with enterprise strategies
Drive adoption of new tools, platforms, and ways of working through change management and capability-building efforts
Continuously identify opportunities to enhance campaign effectiveness, efficiency, and innovation through emerging digital and AI technologies
Requirements and Qualifications
Bachelor's degree in Marketing, Business Administration, Information Systems, or a related field
10+ years of experience in campaign operations, marketing operations, or digital transformation roles within a global or complex organization
Proven experience leading the transformation of campaign operations using data, technology, and automation to drive measurable business outcomes
The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.Agile Methodology, Application Development, Budgeting, Business Processes, Business Value Creation, Change Management, Decision Making, Financial Forecasting, Leadership, Long Term Planning, Microsoft Azure, Microsoft Office, Negotiation, Process Improvements, Risk Assessments, Risk Management, Software Development, Software Development Life Cycle (SDLC), Strategic Alignment, Strategic IT, Structured Query Language (SQL), Vendor Management, Waterfall Model
Pay Range:
United States of America: 202,000 USD - 229,000 USD
Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Annual Incentive Reference Value Percentage:
30
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
Location(s):
United States of America
City/Cities:
Atlanta
Travel Required:
00% - 25%
Relocation Provided:
No
Job Posting End Date:
August 14, 2026
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision (https://www.coca-colacompany.com/company/purpose-and-vision) to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.Pay Range:United States of America: 0 USD - 0 USDBase pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.Annual Incentive Reference Value Percentage:30Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.Long-term Incentive Reference Value Percentage:0 - 20Long-term Incentive reference value is a market-based competitive value for your role
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.
