Performance Marketing Manager, Global

Coinbase • Charleston, WV • 2h ago

Ready to do the most impactful work of your career? Athttps://www.coinbase.com/careers.

As a Performance Marketing Manager on the Growth Marketing team within the https://www.coinbase.com/careers/product-groups group, you'll own Coinbase's global performance marketing program, managing hundreds of millions in ad spend across paid search, paid social, and mobile channels to drive new user acquisition at or above ROI targets. You'll scale our customer base and revenue through data-driven, full-funnel acquisition strategies, building the playbooks and measurement frameworks that connect channel performance to downstream business outcomes.

What you'll do:

Own end-to-end strategy and execution across global paid performance channels (Google Ads, Meta, TikTok, and mobile UA) to hit aggressive new user acquisition and efficiency targets.

Drive a rigorous testing and learning agenda across creatives, audiences, bidding strategies, and landing experiences, translating results into scaled playbooks for global markets.

Partner with Data Science and Analytics to design experiments, incrementality tests, and measurement frameworks that connect channel performance to downstream business outcomes.

Lead platform relationships with Google, Meta, TikTok, and others, aligning on betas, measurement approaches, and joint growth plans to unlock new capabilities.

Build and maintain performance dashboards and reporting with clear visibility by geo, product, and channel, proactively surfacing insights, risks, and opportunities to leadership.

Collaborate cross-functionally with Product Marketing, Legal, Engineering, Creative, Data Science, and regional teams.

Required Skills and Experience:

5+ years of hands-on performance marketing experience with expertise spanning paid search, paid social, and/or mobile user acquisition in an in-house or agency environment.

Proven track record owning large-scale media budgets and delivering measurable improvements in user acquisition efficiency across multiple channels and markets.

Demonstrated experience leveraging LLMs, no-code/low-code platforms, and automation tools (e.g., Zapier, n8n, Make, Retool) to proto@type custom agents and AI-driven workflows that accelerate growth experimentation and scale campaigns.

Proficiency with BI tools (e.g., Looker, Hex, Tableau) and a demonstrated experimentation mindset, with experience building and launching tests, interpreting results, and making data-grounded decisions.

Experience with full-funnel measurement across app and web, including event strategy, SKAN/iOS privacy-aware execution, and incrementality testing; B2C experience required, fintech or crypto preferred.

Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality.

Pay Transparency Notice:Base salary varies by location (see range below). Total compensation may also include equity and bonus eligibility, and benefits (medical, dental, vision, 401(k)).

Annual base salary range (excluding equity and bonus):

$140,080-$200,900 USD

Similar Jobs

Access Services Sched Spec 1

Baylor Scott & White Health • Charleston, WV • 1h ago

Management & Administrative

About Us Here at Baylor Scott & White Health we promote the well-being of all individuals, families, and communities. Baylor Scott & White is the largest not-for-profit healthcare system in Texas that empowers yo...

1h ago

Go to Apply

Product Marketing Manager, Prediction Markets

Coinbase • Charleston, WV • 2h ago

Management & Administrative

Ready to do the most impactful work of your career? Athttps://www.coinbase.com/careers. Prediction markets are one of the fastest-growing areas in trading, offering traders a way to put money behind their beliefs in spor...

2h ago

Go to Apply

Privacy and AI Operations Manager

General Motors • Charleston, WV • 22h ago

Management & Administrative

Job Description Role Summary The Privacy & AI Operations Manager at General Motors drives execution, governance maturity, education, metrics, and continuous improvement for GM's enterprise-wide Privacy program. This...

22h ago

Go to Apply

Fueling Operations Support Manager - REMOTE

Ryder System • Charleston, WV • 22h ago

Management & Administrative

Job Seekers can review the Job Applicant Privacy Policy by clicking here ( http://ryder.com/job-applicant-privacy-policy ) . Job Description : Summary A Fueling Operations Support Manager provides a wide range of technic...

22h ago

Go to Apply

ServiceNow AI Strategy & Go-to-Market Lead

Cognizant • Charleston, WV • 1d ago

Management & Administrative

ServiceNow AI Strategy & Go-to-Market Lead Location: Remote Employment Type: Full-Time Job ID: 00069579651 About the role: As a ServiceNow AI Strategy & Go-to-Market Lead , you will make an impact by identifying...

1d ago

Go to Apply

Customer Service Advocate I (Remote)

CareFirst • Charleston, WV • 1d ago

Management & Administrative

Resp & Qualifications PURPOSE: Responsible for answering member, provider & broker inquiries pertaining to product information, benefits, claims resolution, eligibility and billing questions in a call center envi...

1d ago

Go to Apply

Customer Service Advocate II (In-Office)

CareFirst • Charleston, WV • 1d ago

Management & Administrative

1d ago

Go to Apply

Therapeutic Account Manager - Kansas City Territory

Pharming Healthcare • Charleston, WV • 1d ago

Management & Administrative

Therapeutic Account Manager - Kansas City Territory Overview Reporting to Regional Business Director, the Therapeutic Account Manager (TAM) will be responsible for all sales and marketing activities to the HCP target aud...

1d ago

Go to Apply

Advanced Specialist, Bid Management

Pearson • Charleston, WV • 1d ago

Management & Administrative

As part of the proposals team, the Advanced Specialist, Bid Management ( Senior Proposal Analyst) will work closely with Business Development, the Solutions team, Subject Matter Experts (SMEs), and other key staff to dev...

1d ago

Go to Apply

Marketing Operations Manager - Marketo Engineering (Remote)

Cisco • Charleston, WV • 1d ago

Management & Administrative

The application window is expected to close on: 09/28/2026 Job posting may be removed earlier if the position is filled or if a sufficient number of applications are received . This is a remote position in the USA. Splun...

1d ago

Go to Apply

Subscribe to get new jobs sent directly to you
(no charge, cancel anytime)