Office of Human Resources, Diversity & Inclusion
Resources
Accommodations (ADA)
Accommodations (ADA)
Accessibility Guide for Events
Benefits
Collective Bargaining Agreements
Diversity, Equity & Inclusion
Diversity
LGBTQ Community
Sustainability
Employment Opportunities
Employment Opportunities
Live & Work With Us
More About SUNY New Paltz
Meet The Leadership
Institutional Profile
Benefits Information for Prospective Hires
Ethics
Forms
Holiday Calendar 2026
Holiday Calendar 2025
Holiday Calendar 2024
HR Staff
Immigration Support for Employees
Leave
Policies & Procedures, Resources, and Information
Public Officers Law Book
SUNY HR Acronyms (http://www.suny.edu/hr/links/acronymns/)
SUNY Policies of the Board of Trustees
Training & Development
Useful Information for New Hires
Who Do I Contact For...
NYS Public Officers Law Book
Ethics Handbook for NYS Employees (https://www.newpaltz.edu/media/human-resources/Ethics%20Handbook%20for%20State%20Employees\Nov2023\FINAL.pdf)
Request Enrollment Information About SUNY New Paltz
Loading...
Job Details SUNY New Paltz VacancyExternal Posting (Professional)
Applications are invited for consideration for appointment to the following position:
Department: Science of Reading Center
Budget Title: Staff Associate
Local Title: Senior Marketing Manager
Posting Date: August 6, 2026
Classification: SL-4
Duties: Position Overview
The Science of Reading Center at SUNY New Paltz seeks a creative, organized, and collaborative marketing professional to increase awareness, engagement, and enrollment in the Center's programs.
This is a hands-on, on-site role for a marketing generalist who can think strategically and execute tactically. The Marketing Manager will develop and implement integrated marketing efforts that elevate the Center's profile across campus, throughout New York and nationally.
The ideal candidate has approximately five years of professional marketing experience and thrives in a fast-moving, entrepreneurial environment where initiative and follow-through matter.
This position requires close collaboration with the Executive Director, Center Fellows, SUNY New Paltz's Office of Communication & Marketing, and campus partners. Regular in-person meetings, event execution, relationship-building, and campus engagement are central to success in this role.
The Science of Reading Center: The Science of Reading Center, SUNY New Paltz is a hub for prek-12 educators in New York and nationwide to build their knowledge, preparation, and strategies to provide evidence-based reading instruction and practice to deliver on the promise of equitable education for all children.
SUNY New Paltz Mission: In the proud tradition of SUNY, the State University of New York New Paltz is committed to providing high-quality, affordable education to students from all social and economic backgrounds. We are a faculty and campus community dedicated to the construction of a vibrant intellectual/creative public forum that reflects and celebrates the diversity of our society and encourages and supports active participation in scholarly and artistic activity. SUNY New Paltz is an active contributor to the schools, community institutions and economic/cultural life of our region. We are selective in admitting students who show promise of thriving in a learning environment which is challenging, student-centered, and personalized. Our goal is for students to gain knowledge, skills, and confidence to contribute as productive members of their communities and professions and active citizens in a democratic nation and a global society.
Key Responsibilities
Strategic Marketing & Brand Development
Develop and execute annual marketing plans aligned with the Center's mission and growth goals
Strengthen brand positioning in alignment with SUNY New Paltz guidelines
Identify target audiences (educators, districts, campus stakeholders, partner states) and build messaging strategies accordingly
Conduct basic market research and competitive analysis to inform campaigns
Content Creation & Digital Media
Create compelling written content including email campaigns, website copy, press materials, and social media posts
Design marketing assets using Canva (or similar tools)
Develop and manage content calendars across platforms
Support digital storytelling through video and podcast content (planning, scripting, basic editing coordination preferred)
Maintain website content and collaborate on updates within SUNY systems
Campaign & Lead Generation
Execute integrated marketing campaigns across social media, email, website, events, and paid advertising (as budget allows)
Support lead generation and enrollment growth for the microcredential and other offerings
Collaborate on CRM implementation and list management
Track campaign performance and recommend adjustments based on data
Events & Community Engagement
Support planning and promotion of live and virtual events
Coordinate logistics and marketing for the Center's annual Leading Literacy Summit
Collaborate with Fellows and partners to amplify events regionally and nationally
Media & External Relations
Work with SUNY New Paltz's Office of Communication & Marketing on press outreach
Identify opportunities to elevate the Center's thought leadership
Build relationships with education-focused media outlets and partners
Data & Reporting
Monitor analytics across email, website, social media, and paid campaigns
Develop basic performance dashboards and reports
Use data to inform strategy and optimize marketing investments
Qualifications: Required Qualifications
Bachelor's degree in marketing, communications, journalism, or related field (or equivalent professional experience)
Approximately five (5) years of relevant marketing experience
Strong writing and editing skills
Experience managing social media accounts professionally
Proficiency in Canva or similar design platforms
Experience executing email marketing campaigns
Familiarity with website content management systems
Strong organizational skills and attention to detail
Ability to manage multiple projects independently
Comfort working collaboratively within a university structure
Preferred Qualifications
Experience in higher education or education-related organizations
Experience with digital content creation (video, podcasting, photography)
Familiarity with CRM platforms
Basic understanding of SEO and digital analytics
Passion for literacy and evidence-based education
What Success Looks Like
Increased awareness of the Science of Reading Center across key markets
Growth in inquiries and enrollment
Consistent, high-quality content output
Strong event attendance and engagement
Clear reporting on marketing performance
Contact Information: Electronic submissions required. Interested candidates should submit a cover letter, resume/CV, and contact information for three professional references. Please apply by visiting https://jobs.newpaltz.edu/. Individuals who need assistance with the application process should call (845) 257-3168.
Deadline: Applications will be accepted until the position is filled.
Other important information about this vacancy: This position offers full New York State benefits which are among the most comprehensive in the country; see them here: https://www.suny.edu/benefits/benefit-summaries/. The State University of New York at New Paltz is a highly selective, public University that is recognized regionally for the strength of its academic programs. It is located in the beautiful Hudson River Valley with easy access to New York City and other nearby recreational and cultural amenities.
SUNY New Paltz recognizes the unique skills, perspective, talents and passion that each employee contributes to its learning community. To work here is to accept an invitation to participate in the growth and development of all campus members-students, faculty and staff. The University's commitment to inclusive excellence is an important part of our mission of public education and our culture. New Paltz continues to work on building a community that supports freedom, mutual respect, and civility. We seek others who support these values of diversity and inclusiveness and candidates of all diverse backgrounds who wish to participate in our cultural aspirations are welcome and encouraged to apply. All people with disabilities are encouraged to apply.
The State University of New York at New Paltz is an AA/EOE/ADA employer.
Federal law and regulations require notice to all prospective employees regarding crimes that have occurred on campus in the current three year period. Please refer to the University Police Web site for the complete Annual Security Report (Clery Report) at SUNY New Paltz | University Police | Annual Security and Fire Safety Reports.
Web Site: https://jobs.newpaltz.edu/postings/2961
Application for Employment
