Manager, Influencer Marketing & Media Haircare

The Estee Lauder Companies • New York, NY • 1d ago

Description

The Manager, Influencer Marketing & Media Haircare is responsible for developing and executing influencer marketing strategies while leading the activation of paid influencer partnerships and supporting the execution of paid media campaigns for both AVEDA and Bumble and Bumble. Reporting into the Influencer function and partnering closely with the Director of Paid Media, this role bridges relationship management, campaign execution, and paid partnership activation to maximize brand awareness, engagement, and business performance.

The ideal candidate is equally comfortable building authentic relationships with creators and influencers while managing the operational excellence required to launch integrated marketing campaigns across paid and organic channels.

Influencer Marketing Strategy & Partnerships

Develop and execute influencer marketing strategies aligned with brand priorities, product launches, and business objectives.

Identify, recruit, negotiate, and manage relationships with influencers, creators, stylists, ambassadors, and industry experts.

Develop long-term ambassador and advocacy programs that strengthen brand affinity and cultural relevance.

Lead stylist advocacy and salon influencer initiatives that support Hair in Chairs and new guest acquisition.

Manage influencer agencies, contracts, gifting programs, usage rights, and compliance.

Plan and execute influencer campaigns, product seeding, creator events, and experiential activations.

Ensure influencer content reflects brand standards while maintaining authenticity.

Paid Partnerships & Campaign Activation

Lead execution of paid influencer partnerships and sponsored content activations across Meta, TikTok, YouTube, Pinterest, and emerging platforms.

Partner with the Director of Paid Media to activate paid media campaigns that support brand and business objectives.

Develop media briefs and coordinate campaign requirements with agency partners.

Manage creative trafficking, asset delivery, approvals, and campaign readiness.

Coordinate campaign timelines, launch execution, and cross-functional deliverables.

Support whitelisting and platform-specific paid partnership requirements.

Agency & Cross-Functional Management

Serve as the day-to-day contact for influencer and paid media agency partners.

Partner with Creative, Brand Marketing, Social, PR, CRM, Ecommerce, and Analytics teams to ensure seamless campaign execution.

Coordinate asset production, approvals, and campaign deliverables across internal and external stakeholders.

Measurement & Reporting

Track influencer campaign performance, including EMV, engagement, reach, sentiment, and content effectiveness.

Monitor paid partnership performance and prepare campaign reporting and post-launch recaps.

Track campaign budgets, timelines, and deliverables.

Identify optimization opportunities and share learnings to improve future projects.

Qualifications

Bachelor's degree in Marketing, Communications, Business, or related field.

5+ years of experience in influencer marketing, digital marketing, paid partnerships, or integrated marketing.

Experience managing influencer campaigns from strategy through execution.

Experience working with paid media agencies and coordinating integrated digital campaigns.

Strong project management skills with exceptional attention to detail.

Excellent communication, relationship management, and negotiation skills.

Passion for beauty, culture, social media, and emerging digital trends.

Success Measures

Successful execution of influencer campaigns and product launches

Growth of influencer, ambassador, and stylist advocacy programs

Earned Media Value (EMV) and influencer engagement

Effective execution of paid partnerships

On-time campaign launches and operational excellence

Quality of agency management and cross-functional collaboration

Campaign performance reporting and continuous optimization

Equal Opportunity Employer

It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact USApplicantAccommodations@Estee.com.

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