Performance Marketing Manager, Hybrid

EAB • Philadelphia, PA • 6h ago

About EAB

At EAB, our mission is to make education smarter and our communities stronger. We work with more than 2,800 institutions to drive transformative change through data-driven insights and best-in-class capabilities. From kindergarten to college to career, EAB partners with leaders and practitioners to accelerate progress and drive results across enrollment, student success, institutional strategy, data analytics, and advancement. We work with each partner differently, tailoring our portfolio of research, technology, and marketing and enrollment solutions to meet the unique needs of every leadership team, as well as the students and employees they serve.

At EAB, we serve not only our partner institutions but each other-that's why we are always working to make sure our employees love their jobs and are invested in their communities. See how we've been recognized for this dedication to our employees by checking out our recent awards.

For more information, visit our Careers page.

About Hybrid

Recently acquired by EAB, Hybrid is a globally recognized and award-winning agency that operates as a full-service marketing partner for the education sector, connecting universities with students worldwide. Powered by unrivaled insight, advanced technology, and AI-driven enrollment strategies, our integrated marketing solutions help education brands grow. We tackle the sector's toughest challenges head-on and continuously strive for excellence, staying on the pulse of emerging trends. When you join our division of EAB, you become part of a tight-knit, ambitious, supportive, and rapidly growing team. You'll work on big ideas with talented colleagues who respect your input, challenge your thinking and push you to do your best work. Visit our website to learn more about our story

The Role in Brief:

Performance Marketing Manager, Hybrid

Paid Media Manager is the internal title

Hybrid is seeking an experienced, strategic, and results-driven Performance Marketing Manager to join our growing Digital team. This role is ideal for a paid media professional who enjoys balancing hands-on campaign execution with leadership, mentoring, and strategic planning.

As a Performance Marketing Manager, you will oversee high-performing paid media campaigns across Search, Social, and Programmatic channels while partnering with Account Directors, Digital leadership, and clients to develop innovative marketing strategies that drive enrollment and brand growth for higher education institutions worldwide.

In addition to managing complex digital campaigns, you'll play a key role in developing team capabilities, improving operational processes, and helping shape the continued growth of Hybrid's Paid Media function. This is an outstanding opportunity for someone looking to expand their leadership experience while remaining deeply involved in digital strategy and campaign performance.

This hire will be based in our Philadelphia, PA office.

Primary Responsibilities:

The Performance Marketing Manager is responsible for leading the planning, execution, optimization, and strategic direction of paid media campaigns while supporting the growth and development of Hybrid's Digital team.

Campaign Strategy & Execution

Lead the planning, launch, optimization, and reporting of paid media campaigns across Search, Social, and Programmatic channels.

Develop sophisticated campaign strategies, audience targeting, bidding approaches, and measurement frameworks.

Oversee campaign pacing, budget allocation, and performance to ensure client goals are achieved.

Manage complex campaign builds while maintaining exceptional quality and attention to detail.

Client Strategy & Performance

Serve as a trusted digital marketing advisor to clients by translating campaign performance into strategic recommendations.

Present campaign insights, reporting, and optimization strategies during client meetings.

Develop detailed performance analyses, competitor research, and actionable recommendations.

Partner with Account Directors to support integrated media planning and long-term client success.

Team Leadership & Development

... For full info follow application link.

At EAB, we believe that to fulfill our mission to "make education smarter and our communities stronger" we need team members who bring a diversity of perspectives to the table and a workplace where each team member is valued, respected and heard. To that end, EAB is an Equal Opportunity Employer, and we make employment decisions on the basis of qualifications, merit and business need. We don't discriminate on the basis of race, religion, color, sex, gender identity or expression, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law.

EAB

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