Jr. Digital Marketing Specialist

WebpageFX Inc. • Lancaster, PA • 2h ago

About the Role

WebFX is seeking an entry-level candidate for our Marketing team! Our ideal candidate has a bachelor's degree (or will soon have one!), a track record of strong academics, and is excited about all things marketing and client relationship-building. Related experience is awesome to have, but never required - we'll train you on everything you need to know.

The Qualifications: Who You Are

Education:

A Bachelor's Degree: All majors welcome!

GPA: 3.4 or above

(Upcoming grads are encouraged to apply - we interview and hire up to a year in advance!)

Suggested Experience and Skills:

Prior experience working, in any field (for example: a part-time job, summer job, internship, etc)

Strong verbal and written communication skills

Customer service experience (in any industry)

Presentation skills

Analytical and research skills

Digital marketing experience (a bonus!)

Copywriting for the web experience (a bonus!)

Tools/Technical Skills:

(Not required, but awesome to have!)

Excel/Google Suite

Google Analytics

Basic HTML

Qualities and Traits:

You're interested in the web, and like keeping up with new technology

You're professional, dependable, and self-motivated

You take pride in your work and always strive for high-quality results

You work with urgency and enjoy getting things done

You're proactive when it comes to solving problems

You're a lifelong learner, and are always looking to stretch and grow your skills

You love thinking both creatively and analytically, and love using data to make decisions

Don't stress if you don't have every experience listed - we hire for soft skills, and believe hard skills can be trained. If the job responsibilities sound interesting, and these traits sound like you, then we want to hear from you!

The Job Responsibilities: What You'll Learn to Do

Communicate with Clients

(About 40% of your day)

Serve as the direct point of contact for a dedicated list of clients, providing them with industry advice and recommendations to help them achieve their goals

Build long-lasting relationships with your clients based on trust and rapport, and work to maintain our world-class retention rate

Plan and Execute Digital Marketing Strategies

(About 35% of your day)

Create and execute data-driven SEO strategies and optimizations for your clients

Build and manage PPC (think Google Ads!) campaigns and work to achieve positive results for clients

Plan content strategy and build outlines for our team of copywriters

Manage the planning and execution of CRO projects, and recommend CRO best practices for clients

Perform light editing in the backend of client websites to correct errors and implement content

Analyze Marketing Campaign Data

(About 15% of your day)

Analyze campaign performance data (In Google Analytics and RevenueCloudFX) and prepare monthly reports

Interpret web analytics, demographic data, market research, and buyer behaviors, and update strategies based on findings

Perform Marketing Research and Testing

(About 10% of your day)

Conduct industry research such as competitor analysis and keyword research

Perform A/B, website usability, and conversion rate testing to determine what works best for your client, and provide recommendations accordingly

The Benefits: What You'll Get

Comprehensive, On-the-Job Training and Career Development

Initial "career kickstart" training to learn foundational hard skills over the first few months on the job

Ongoing advanced training sessions from industry experts as you progress further in your role

Regular team Lunch-and-Learns in our on-site training amenities

Career Growth and Upward Progression Paths

All our Jr-level roles represent the first stepon an upward promotional path within WebFX

Merit-based promotions are abundant for new team members who meet or exceed performance metrics

Regular 1-on-1 check-ins with a manager to support career growth

Potential promotional path for Jr. Digital Marketing Specialist:

Digital Marketing Specialist

Digital Marketing Analyst

Digital Marketing Consultant

Lead Internet Marketing Consultant

Sr. Internet Marketing Consultant

In-Person Experience Alongside Our Team of Industry Experts

This position is based fully on-site at our Lancaster, PA office, with opportunities for this to evolve as Fxers advance in their career tenure.

Compensation

$50,000 - $53,000 (potentially higher based on work experience)

Meet WebFX: Who We Are

Hi there! We're WebFX, a full-service digital marketing agency based in the US. We've been 10x named the Best Place To Work in Pennsylvania, and we'd love to meet you! We are a fast-growing company that has doubled in size over the past 5 years, with talented team members now based around the globe (and representing 18+ different c

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