Director Marketing

Geisinger • Danville, PA • 10h ago

Job Summary

Directs and leads strategy for assigned Geisinger institutes and platforms aligned with their respective business development plans to support revenue and market share growth. Create regional strategies using geo-targeted data to support local platform business plans. Implement a framework that aligns with business development plans and strategies designed to ultimately enhance the Geisinger brand, engage patients, increase market share, and achieve business goals. Partner with institute leaders, vice presidents, operations managers, physician leaders, facility leaders and strategy and business development team to support organizational priorities and achieve optimal results.

Job Duties

Helps develop proactive marketing strategies, marketing plans and initiatives to attract and retain customers (patients and members) to Geisinger, support business strategies for assigned clinical institutes and local platform.

Facilitates the execution of strategic plans seeing projects to successful completion within defined budgets and timelines.

Keeps abreast of the regional competitive environment, clinical advances, technological enhancements and industry trends.

Understands the business objectives of the organization at the system, institute and platform level and applies that understanding to marketing strategy development.

Monitors issues that could negatively affect Geisinger's brand or services in the region; notifies appropriate executives and personnel; assists with managing crisis communication programming in the region, including social media issues.

Participates in key institute and platform operational and leadership meetings.

Provides reports on marketing plan results.

Supervises and directs staff to ensure productivity is maximized and specified goals and quality standards are met.

Develops professionalism and scope of expertise.

Manages a consistent process for marketing plan development and implementation.

Provides project management oversight for implementation of specific marketing plans with support from dedicated project managers.

Effectively manages multiple assignments.

Keeps accurate documentation of activities and projects.

Monitors marketing plan outcomes.

Tracks and reports return on investment.

Manages expectations for department stakeholder and.

Develops collaborative working relationship with leadership.

Fosters a collaborative working relationship with peers to create cross-functional teams in support of marketing plan implementationand other key partners to align marketing effort with business objectives.

Work is typically performed in an office environment. Accountable for satisfying all job specific obligations and complying with all organization policies and procedures. The specific statements in this profile are not intended to be all-inclusive. They represent typical elements considered necessary to successfully perform the job.

Position Details

Education

Bachelor's Degree- (Required), Master's Degree- (Preferred)

Experience

Minimum of 7 years-Marketing (Required)

Certification(s) and License(s)

OUR PURPOSE & VALUES: Everything we do is about caring for our patients, our members, our students, our Geisinger family and our communities. KINDNESS: We strive to treat everyone as we would hope to be treated ourselves. EXCELLENCE: We treasure colleagues who humbly strive for excellence. LEARNING: We share our knowledge with the best and brightest to better prepare the caregivers for tomorrow. INNOVATION: We constantly seek new and better ways to care for our patients, our members, our community, and the nation. SAFETY: We provide a safe environment for our patients and members and the Geisinger family We offer healthcare benefits for full time and part time positions from day one, including vision, dental and domestic partners. Perhaps just as important, from senior management on down, we encourage an atmosphere of collaboration, cooperation and collegiality. We know that a diverse workforce with unique experiences and backgrounds makes our team stronger. Our patients, members and community come from a wide variety of backgrounds, and it takes a diverse workforce to make better health easier for all. We are proud to be an affirmative action, equal opportunity employer and all qualified applicants will receive consideration for employment regardless to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or status as a protected veteran.

We are an Affirmative Action, Equal Opportunity Employer Women and Minorities are Encouraged to Apply. All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of disability or their protected veteran status.

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