Marketing Manager- Hereditary Cancer

MYRIAD GENETICS, INC. • Salt Lake City, UT • 7h ago

Marketing Manager, Hereditary Cancer

About the Role

The Marketing Manager, Hereditary Cancer is a customer marketing role responsible for leading downstream strategy and in-market activation for Myriad's Hereditary Cancer portfolio focused on affected patients with an expert audience focus. This role is accountable for engaging genetic experts across the full marketing funnel-awareness, education/nurture, and conversion-through both personal and non-personal promotion, driving adoption, utilization, and sustained growth.

Success in this role requires a marketer who can operate at both the strategic and executional levels, overseeing downstream strategy while driving rigorous execution in a highly regulated, competitive diagnostics environment.

This role focuses on translating defined positioning, value propositions, and clinical evidence into integrated downstream marketing programs.

Key Responsibilities

Own and drive downstream marketing strategy and activation for the genetics expert customer segment, with a focus on MyRisk and RiskScore products. Accountability for portfolio-aligned engagement, including readiness planning for upcoming launches and future expansions.

Collaborate on and translate defined positioning, messaging frameworks, and value propositions into downstream creative, collateral, and campaigns across owned, earned, and paid channels.

Lead development and execution of integrated downstream marketing plans that span the full funnel, including awareness, education/nurture, and conversion for both personal and non-personal promotion.

Lead development and execution of launch timelines, milestones, and commercial readiness plans.

Optimize downstream execution based on field feedback, performance metrics, and market dynamics.

Field Enablement and Commercial Readiness

Partner closely with cross functional teams in Marketing, Product, Sales, Corp Comms, and Medical Affairs to ensure field readiness and effective adoption.

Lead development of sales tools, training materials, and customer-facing assets that clearly communicate the clinical utility of Myriad's product portfolio.

Ensure field-facing messaging supports integrated selling motions and reflects how Myriad's diagnostics work together to support genetic experts and their patients.

Establish feedback loops with field teams to continuously improve downstream materials and messaging.

Funnel Performance, Insights and Optimization

Gather and synthesize customer insights, competitive intelligence, and market trends within genetic expert practices to inform downstream strategy and activation.

Track performance of downstream marketing initiatives across channels and funnel stages, contributing to KPI reporting and continuous optimization.

Apply insights to refine messaging, channel mix, sequencing, and execution strategies.

Cross-Functional Collaboration and Orchestration

Partner with Marketing and Product to ensure downstream execution aligns with upstream... For full info follow application link.

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. In hiring and all other employment decisions, we prohibit discrimination and harassment on the basis of any protected characteristic, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. In accordance with applicable law, we make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as any mental health or physical disability needs.

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