Manager, Brand Marketing

Sesame Workshop • New York, NY • 1h ago

About Sesame WorkshopSesame Workshop is the global nonprofit behind Sesame Street and so much more. For over 50 years, we have worked at the intersection of education, media, and research, creating joyful experiences that enrich minds and expand hearts, all in service of empowering each generation to build a better world. Our beloved characters, iconic shows, outreach in communities, and more bring playful early learning to families in more than 190 countries and advance our mission to help children everywhere grow smarter, stronger, and kinder. Learn more atwww.sesame.organd follow Sesame Workshop onInstagram,TikTok, Facebook, and X. Job SummaryThe Manager, Brand Marketing is responsible for stewarding and executing community marketing strategies that elevate Sesame Workshop's brand and extend its reach through strategic partnerships, ambassador programs, and experiential marketing initiatives. The Manager will support audience engagement, partnership development, community activations, and cross-functional marketing campaigns that drive connections with families, donors, educators, and caregivers to Sesame Workshop's mission and content. Responsibilities & DeliveryKey outputs and responsibilities of this role include:Community Marketing Strategy Steward and execute Sesame Workshop's strategies to drive impact through existing and to-be-developed communities, identifying scalable opportunities to connect with key audiences, empowering them to support and advocate for Sesame Workshop Develop scalable engagement programs, toolkits, and resources Identify and share audience insights, cultural trends, and emerging opportunities that strengthen Sesame Workshop's brand relevance, inform best practices, and enhance audience engagementStrategic Partnerships Identify, develop, and manage pro-bono and paid partnerships that extend Sesame Workshop's reach through trusted systems, networks, and distribution channels Identify opportunities to leverage existing partner networks to amplify Sesame Workshop campaigns, initiatives, and resourcesAmbassador Programs Support the development and execution of Sesame Workshop's brand ambassador program, identifying opportunities to deepen relationships and build long-term partnerships Develop recommendations, insights, and best practices to strengthen ambassador engagement and inform future program growthActivations & Experiential Marketing Support the planning and execution of marketing activations, experiences, and partnership initiatives that bring Sesame Workshop's mission, content, brand, and characters to life Help establish repeatable activation models and best practices that can be adapted across campaigns, markets, and initiativesMeasurement & Reporting Track and analyze the performance of community marketing initiatives, partnerships, ambassador programs, and activations using audience feedback and key performance metrics Develop case studies, reports, and internal learnings that demonstrate impact and inform future planning This role may perform other related duties as needed to support team and organizational priorities. Engagement Internal Collaboration Partner closely with other Marketing & Communications functions along with Revenue, Impact Programs, Education, Research, Production, Legal, and other cross-functional teams to support integrated marketing initiatives Collaborate across departments to align partnership, ambassador, and community marketing efforts with broader organizational prioritiesExternal Partnerships Build and maintain relationships with strategic partners, agencies, ambassadors, and other external stakeholders Represent Sesame Workshop in meetings and communications with partners and collaboratorsCommunication & Influence Contribute to a collaborative, creative, and solutions-oriented marketing culture * Manage multiple projects, ag

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