Performance Marketing Consultant

Cardinal Health • Harrisburg, PA • 1d ago

Overview

OptiFreight® Logistics, a leader in healthcare logistics optimization, is seeking a strategic, data-driven Performance Marketing Consultant to drive awareness, lifecycle growth, pipeline, and revenue growth across our logistics portfolio.

This role will be responsible for developing, executing, and optimizing integrated digital acquisition and lifecycle strategies, with a primary focus on paid media execution, lead conversion, campaign performance and optimization across all channels . The ideal candidate combines expertise in paid media, demand generation, marketing automation, and performance analytics to continuously improve marketing effectiveness across the buyer journey.

Key Responsibilities

Performance Marketing Strategy & Execution

Develop,executeand continuously refinedigital acquisition programsaligned to businessobjectives, target audiences, and go-to-market priorities.

Own paid media execution, and optimization across Google Ads, LinkedIn Campaign Manager, display advertising, retargeting platforms, and emerging digital channels.

Manage campaign budgets andoptimizeinvestments against key performance indicators including lead volume, lead quality, conversion rates, pipeline contribution, and return on investment.

Build audience segments, keyword strategies, targeting frameworks, and bidding strategies to maximize campaign effectiveness.

Support landing page optimization and conversion rate improvement initiatives to increase campaign effectiveness.

Marketing Automation & Nurture Programs

Leverage Salesforce Marketing Cloud Account Engagement (Pardot) to support lead nurturing, audience segmentation, campaign deployment, and lifecycle marketing initiatives.

Execute email campaigns and nurture programs that support engagement and progression through the buyer journey.

Maintain campaign tracking, segmentation, scoring, and reporting processes thatfacilitatemarketing effectiveness and lead management.

Collaborate with operations and sales teams to ensure alignment across lead capture, lead routing, and nurture programs.

Measurement & Optimization

Monitor, analyze, andoptimizecampaign performancemetricsacross all digital channelsusing Salesforce,Marketing CloudAccount Engagement(Pardot), Adobe Analytics, Google Ads,Google Analytics,LinkedIn Campaign Manager, and other applicable platforms.

Conduct ongoing testing acrosstargeting strategies, adcreative, messaging, landing pages, and audience segments to improve performance.

Partner with marketing and sales stakeholders to provide actionable recommendations that improve funnel efficiency and revenue outcomes.

Collaboration & Project Management

Partner with the Enterprise Brand team to develop compelling digital assets, including email templates, display ads, landing pages, and paid media creative.

Collaborate with Product & Solutions Marketing andSales to align messaging, target audiences, and campaign objectives.

Manage relationships with agency partners and digital vendors as needed.

Ensure all digital programs adhere to brand guidelines, compliance standards, and industry best practices.

Qualifications

Bachelor's degree in marketing, communications, business, or related field preferred.

5+ years of experience ingrowth marketing, performance marketing, digital marketing, or related disciplines, preferably in B2B or SaaS/technology preferred

Strong hands-on experience managing paid media programs across Google Ads, LinkedIn Campaign Manager , and other digital advertising platforms.

Experienceleveragingmarketing automation platforms such as Salesforce Marketing Cloud Account Engagement (Pardot), Marketo, HubSpot, or similar platforms.

Strong understanding of email marketing best practices,lifecyclestrategies, and digital analytics.

Proven ability to manage multiple programs simultaneously andoperatein a fast-paced environment.

Key Competencies

Strategic thinking with a results-driven mindset.

Excellent communication and cross-functional collaboration skills.

Detail orientation with strong project management capabilities.

Creative problem-solver with a passion for testing and optimization.

Ability to manage budgets and balance short- and long-term priorities.

Anticipated salary range: $80,900 - $103,950

Bonus eligible: No

Benefits: Cardinal Health offers a wide variety of benefits and programs to support health and well-being.

Medical, dental and vision coverage

Paid time off plan

Health savings account (HSA)

401k savings plan

Access to wages before pay day with myFlexPay

Flexible spending accounts (FSAs)

Short- and long-term disability coverage

Work-Life resources

Paid parental leave

Healthy lifestyle programs

Application window anticipated to close: 9/22/2026 *if interested in opportunity, please submit application as soon as possible.

The salary range listed is an estimate. Pay at Cardinal Health is determined by multiple factors including, but not limited to, a candidate's geographical location, relevant education, experience and skills and an evaluation of internal pay equity.

Candidates who are back-to-work, people with disabilities, without a college degree, and Veterans are encouraged to apply.

Cardinal Health supports an inclusive workplace that values diversity of thought, experience and background. We celebrate the power of our differences to create better solutions for our customers by ensuring employees can be their authentic selves each day. Cardinal Health is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity/expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status or any other status protected by federal, state or local law.

To read and review this privacy notice click here (https://www.cardinalhealth.com/content/dam/corp/email/documents/corp/cardinal-health-online-application-privacy-policy.pdf)

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