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The Engagement Marketing Lead identifies how Member Engagement Marketing will develop and influence the application of member-centric strategies to accelerate business goal achievement. The Engagement Marketing Lead works on problems of diverse scope and complexity ranging from moderate to substantial.
The Engagement Marketing Lead plans and recommends engagement strategies to members based on detailed quantitative analyses of consumer databases and external data sources to develop data driven insights into members, their behaviors, buying preferences, and patterns. Provides thought and change partners to lead line of business and cohort transformations, and engagement improvement that puts the needs of the member at the center of all business functions, coordinated and pervasive throughout the enterprise. Finds the intersection points between the members and the plans, in order to optimize and maximize efforts that generate value for both the member and Humana. Advises executives to develop functional strategies (often segment specific) on matters of significance. Exercises independent judgment and decision making on complex issues regarding job duties and related tasks, and works under minimal supervision, Uses independent judgment requiring analysis of variable factors and determining the best course of action.
Use your skills to make an impact
Become a part of our caring community
Join a world-class marketing organization creating the best possible engagement experience for millions of members.
Humana is a $100+ billion, Fortune 50, healthcare leader dedicated to improving the health and well-being of some of the most vulnerable populations in the United States-seniors, people with disabilities, and lower-income Americans. Humana is uniquely positioned to transform healthcare delivery by making high-quality care more affordable, accessible, and secure through integrated healthcare services, innovative technology, and data-driven solutions.
To help deliver on this mission, we are seeking a Lead, Engagement Marketing to develop compelling GTM strategies that engage members with their health plan and clinical solutions for their medical conditions. This role will be responsible for interfacing with multiple business and marketing partners, developing marketing activation plans, bringing strategy to life, tracking performance and delivering results. This role will leverage the power of Humana's world-class marketing organization to drive health quality outcomes-improving member health and well-being while strengthening Humana's sustainable financial future.
Key Responsibilities:
Lead day-to-day execution of the Stars campaign lifecycle, translating priorities into strategies, execution timelines, and deliverables from strategy development, execution and launch, through to measurement and optimization
Partner with stakeholders in the Stars, Clinical and Pharmacy businesses, as well as Marketing operations and analytics teams to align on campaign goals, and converting business needs into actionable GTM plans
Develop and refine test-and-learn strategies, including hypotheses, measurement plans, and performance goals
Execute and optimize multi-channel campaigns (email, mail, SMS, app, web, call center, IVR) across all engagement areas
Support journey mapping and personalization efforts, including NBA (Next Best Action) logic and content orchestration
Participate in agile pod operations, including sprint planning, backlog grooming, and tracking deliverables
Lead performance tracking, outcomes reporting and analyses to inform strategic decisions and roadmap iterations.
Use your skills to make an impact
Required Qualifications
Bachelor's degree in Marketing, Communications, Business, or a related field or equivalent years of relevant experience.
Minimum of 8 years of experience in marketing lifecycle or customer engagement.
Demonstrated 5 years experience in performance analyses and leveraging data to inform marketing strategies and drive performance.
Proven ability to manage multiple projects simultaneously with strong attention to detail.
Demonstrated ability to lead work through influence (without direct authority), coordinating stakeholders, removing roadblocks, and driving to decisions and delivery
Demonstrated ability to drive cross-functional initiatives from stratgeic planning through execution and measurement
Strong stakeholder management skills, including comfort aligning partners, surfacing risks/tradeoffs, and navigating standard governance/approval processes
Strong structured problem-solving and analytical skills; able to translate ambiguous asks into clear plans, requirements, and next steps using available data and input
Excellent written and verbal communication skills, including the ability to create clear briefs, synthesize input, and deliver concise updates and performance readouts
Comfort with ambiguity and frequent change; able to flex between strategy and execution and adjust plans as priorities evolve
Preferred Qualifications
Experience in healthcare, insurance, senior services, or other regulated industries.
Demonstrated Stars and Clinical programs knowledge, including familiarity with common Stars measures and how member engagement campaigns can support performance
Familiarity with agile marketing methodologies and cross-functional team collaboration.
Exposure to NBA (Next Best Action) engines, customer data platforms (CDPs), or journey orchestration technologies such as Adobe Experience Platform or Pega.
Additional Information
This position will require working on Eastern Standard Time (EST) Hours.
This position may require up to 10% travel.
Work at Home Requirements: To ensure Home or Hybrid Home/Office employees' ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria: At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is required; wireless, wired cable or DSL connection is suggested. In certain roles, the minimum recommended internet speed required by Humana may not be sufficient for business needs. Humana reserves the right to require associates to upgrade their internet service if necessary. Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information.
Travel: While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.
Scheduled Weekly Hours
40
Pay Range
The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.
$126,300 - $173,700 per year
This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.
Description of Benefits
Humana, Inc. and its affiliated subsidiaries (collectively, "Humana") offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.
Application Deadline: 07-23-2026
About us
About Humana: Humana Inc. (NYSE: HUM) is a leading U.S. healthcare company. Through our Humana insurance services and our CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health - delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare and Medicaid, families, individuals, military service personnel, and communities at large. Learn more about what we offer at?Humana.com?and at?CenterWell.com.
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Equal Opportunity Employer
It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.
Humana complies with all applicable federal civil rights laws and does not discriminate on the basis of race, color, national origin, age, disability, sex, sexual orientation, gender identity or religion. We also provide free language interpreter services. See our https://www.humana.com/legal/accessibility-resources?source=Humana_Website.
