The Senior Director Marketing, Americas will act as the regional leader and subject matter authority for Consumer Marketing, Insights, and Analytics across Media, Content, CRM, Websites, Consumer Insights, Marketing Analytics, and Business Analytics.
Job Duties / Responsibilities may include, but are not limited to:
Define and execute the Americas marketing strategy in alignment with global priorities and annual operating plans for all business units in the region
Provide strategic input into the product roadmap based on consumer insights, analytics, and market trends
Lead the transcreation of global brand positioning and campaigns into regionally relevant, digital first consumer experiences
Oversee digital assets, social platforms and communities, and product website content across the region
Establish governance, frameworks, and operating models to enable effective and consistent consumer marketing execution across Americas markets and hubs
Partner with country teams to translate regional consumer (B2C) and commercial (B2B) strategies into winning local marketing plans and executions
Drive volume, profitability, and market share growth through rigorous strategy, deep market insight, and advanced analytics
Position consumer insights as a competitive advantage by enabling data driven decisions that enhance the consumer experience and make Goodyear easier to buy, own, and recommend
Lead Americas Marketing and Insights & Analytics across Media, Content, CRM, Websites, and Analytics
Translate global brand strategy into effective regional and local executions
Ensure integrated marketing delivery aligned with product and regional plans
Provide Americas input into Global Marketing strategy
Lead segmentation, targeting, and consumer trend analysis
Oversee propensity modeling and first party research
Deliver actionable insights to drive growth and satisfaction
Lead digital and website analytics, marketing mix modeling, attribution, and predictive analytics to improve ROI
Analyze commercial, product, pricing, and network performance
Deliver competitive and strategic insights to support decision making
Key Experience
Degree in Business, Marketing, Analytics, or related field preferred
Minimum 15 years of progressive marketing experience in a global consumer products organization, including leadership of large, multi-functional, and geographically dispersed teams
Proven track record in developing and executing regional or global marketing and analytics strategies
Experience across brand marketing, media, digital, analytics, or insights strongly preferred
Key Skills
Expertise in brand, digital, and consumer marketing supported by advanced analytics
Strong strategic, analytical, and commercial judgment
Proven leader with ability to influence senior stakeholders and collaborate cross functionally
Deep understanding of data and insight generation, translating analytics into business actions
Clear, effective communicator and leader in multi-cultural, multi market environments
LI-FA1
Goodyear is one of the world's largest tire companies. It employs about 63,000 people and manufactures its products in 49 facilities in 19 countries around the world. Its two Innovation Centers in Akron, Ohio, and Colmar-Berg, Luxembourg, strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to www.goodyear.com/corporate
If you need reasonable accommodation to complete the online application, or any other part of the employment process, please contact the Goodyear Candidate Care Line at 330.796.4500.
Goodyear is an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to any characteristic protected by law.
At Goodyear, we make life's connections easier every day.
People around the world count on us to get them where they need to go, now and into the future. But our relentless pursuit of forward motion doesn't just keep the world moving. It shapes a workplace that celebrates our different talents, experiences, and culture. It inspires us to continue developing our skills and encourages our career moves all while keeping us focused on building a better future for our associates, our business, and the planet.
Come discover the opportunities ahead with Team Goodyear.
Working at Goodyear (http://jobs.goodyear.com/default/go/Corporate-&-Professional/3944800/)
A true member of the Goodyear hiring team will always interview candidates in-person or over the phone before extending any job offers. Candidates are never asked to download software, provide financial information or send payment as part of the employment process.
Goodyear is committed to providing a website that is accessible to the widest possible audience, regardless of technology or ability. If you need reasonable accommodation to complete the online application, or any other part of the employment process, please call the Goodyear Candidate Care Line at 330.796.4500.
When contacting us, please provide your name, telephone number, and email address, along with a description of your request for accommodation.
Click here for more information about Equal Opportunity laws and here (https://www.eeoc.gov/sites/default/files/2023-06/22-088\EEOC\KnowYourRights6.12ScreenRdr.pdf) for related information.
Reasonable workplace accommodations are considered on a case-by-case basis. Please note that only those inquiries concerning a request for a reasonable workplace accommodation will be responded to.
Goodyear is an Equal Employment Opportunity and Affirmative Action Employer. All qualified applicants will receive consideration for employment without regards to that individual's race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender identity, age, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.
Click here (https://www.eeoc.gov/sites/default/files/2023-06/22-088\EEOC\KnowYourRights6.12ScreenRdr.pdf) for more information about Equal Opportunity laws.
See Goodyear's EEO Policy Statement here (https://corporate.goodyear.com/content/dam/goodyear-corp/documents/policies/eeo-and-aa-affirmation/Goodyear-EEO-and-AA-Policy-Affirmation.pdf) .
Notice: Federal law requires Goodyear to verify the identity and employment eligibility of all persons hired to work in the United States. Goodyear will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee's Form I-9 to confirm work authorization. See posters below for details.
E-Verify Participation Poster (English and Spanish) (https://E-Verify%20Participation%20Poster%20English%20and%20Spanish)
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Are you an agency Recruiter in the Americas or Asia Pacific? Goodyear's Global Talent Acquisition team has partnered with Recruitifi for all salaried, non-executive level candidate submissions. To be a part of our agency community please apply here (http://recruitifi.com/app/public/agency-registration?solicited_employer=8ed14977-19f5-49d9-997f-9392c2c544dc%27%3Ejoin%20our%20RecruitiFi%20community) .
