Summary Click on "Learn more about this agency" button below for IMPORTANT additional information. The primary purpose of this position is to serve as the Lead Partnerships Specialist for the Marketing Outreach Division, with responsibilities to manage, organize, plan, and coordinate national, regional, and local marketing activities, leading a team of recruiters/marketers. Liaison between unit marketing activities and the Marketing Division for marketing campaigns/programs. Responsibilities Plans, organizes, and oversees the activities of the Marketing Contract Support Division. Coordinates closely with event organizers to seamlessly integrate agency activities into existing programs, ensuring proper scheduling, resource allocation, and audience engagement while respecting event goals and constraints. Monitors and evaluates the effectiveness of marketing partnerships through comprehensive data collection and analysis of audience engagement metrics, attendance figures, media coverage, and community feedback to assess impact and return on investment. Provides ongoing strategic counsel, insights, and analysis through regularly scheduled communications and meetings. Recommends marketing approaches to support new programs and possible adjustments to continuing programs. Requirements Conditions of Employment Qualifications In order to qualify, you must meet the specialized experience requirements described in the Office of Personnel Management (OPM) Qualification Standards for General Schedule Administrative and Management Positions. SPECIALIZED EXPERIENCE: Applicants must have at least one year of specialized experience equivalent to the GS-12 level (or equivalent in other pay systems) in the federal service in which equipped the applicant with the particular knowledge, skills, and abilities (KSA's) to perform successfully the duties of the position. Specialized experience is experience which includes assisting in the execution of various public engagement assignments that include but are not limited to elements of social media, community engagement, agency information, communication planning, special event planning, and training programs. To view additional qualification information, click on the following link: https://www.opm.gov/policy-data-oversight/classification-qualifications/general-schedule-qualification-standards/1100/general-business-and-industry-series-1101b/ KNOWLEDGE, SKILLS AND ABILITIES (KSAs): Your qualifications will be evaluated on the basis of your level of knowledge, skills, abilities and/or competencies in the following areas: Ability to apply current advertising industry standards, requirements, methods, trends, techniques and practices. The ability to develop effective advertising materials for effectiveness in communicating to different target audiences. Knowledge of marketing and recruitment goals, trends, and strategic philosophy Ability to apply marketing program concepts, written and oral communication principles, techniques, and analytical methods to perform a wide range of assignments to develop intercommunication between the unit and a variety of stakeholders. Ability to communicate effectively, both orally and in writing, to include preparing briefings, talking papers or other products describing or highlighting programs. Knowledge of contracting process and proper behavior when dealing with contractors. Knowledge to effectively analyze, plan, organize, and execute a budget plan in support of marketing activities. PART-TIME OR UNPAID EXPERIENCE: Credit will be given for appropriate unpaid and or part-time work. You must clearly identify the duties and responsibilities in each position held and the total number of hours per week. VOLUNTEER WORK EXPERIENCE: Refers to paid and unpaid experience, including volunteer work done through National Service Programs (i.e., Peace Corps, AmeriCorps) and other organizations (e.g., professional; philanthropic; religious; spiritual; community; student and social). Volunteer work helps build critical competencies, knowledge and skills that can provide valuable training and experience that translates directly to paid employment. You will receive credit for all qualifying experience, including volunteer experience. Education Additional Information Interagency Career Transition Assistance Program (ICTAP): For information on how to apply as an ICTAP eligible click here. To be well-qualified and exercise selection priority for this vacancy, displaced Federal employees must be rated in the "Highly Qualified" or "Best Qualified" Category on the rating criteria for this vacancy. You must submit a copy of the agency notice, your most recent performance rating, and your most recent SF-50 noting position, grade level, and duty location. Employed Annuitants (Reemployed Annuitants): Applicants in receipt of an annuity based on civilian employment in the Federal Service are subject to the DoD Policy on The Employment of Annuitants. Click here for more information. Military Spouse Preference (MSP) Eligible: MSP applicants, if determined best qualified, must be selected, and placed at the highest grade for which they applied. You must include a completed copy of the DD Form 3145-4, Military Spouse PPP Self-Certification Checklist dated within 30 days along with the documents identified on the checklist to verify your eligibility for MSP. Click here to obtain/download a copy of the DD Form 3145-4, Military Spouse PPP Self-Certification Checklist. Priority Placement Program (PPP) Applicant Eligible: PPP Applicants, if determined well qualified and selected, will be placed at the at the full performance level. You must include the applicable completed copy of the PPP Self-Certification Checklist dated within 30 days along with the documents identified on the checklist to verify your eligibility as a PPP Applicant. Click here to obtain/download a copy of the applicable PPP Self-Certification Checklist (DD3145-1 through DD3145-4, select the appropriate checklist for your claimed preference). To determine the applicable PPP Self-Certification Checklist required to substantiate the eligibilities you are claiming, refer to the AF Civilian Employment Eligibility Guide located in the Required Documents section of this vacancy announcement. Disabled veteran leave is available to a Federal employee hired on/after 5 Nov 2016, who is a veteran with a service-connected disability rating of 30% or more. For more information, click here. If you have questions regarding this announcement and have hearing or speech difficulties click here. For information on veteran's preference click here. 120-DAY COMPETITIVE CERTIFICATE: This vacancy announcement may be used to fill like vacancies for 120-days from the closing date. Applicants may be referred for consideration as/if additional vacancies occur during this period.
