Digital Marketing Specialist

Robert Half • Philadelphia, PA • 1h ago

Description We are looking for a Digital Marketing Specialist to help accelerate customer acquisition for a fast-growing consumer eCommerce brand in Philadelphia, Pennsylvania. This role blends performance marketing, creative development, and analytics, making it a strong fit for someone who enjoys turning insights into campaigns that drive measurable growth. You will work across paid social channels, evaluate results closely, and partner with cross-functional teams to improve conversion outcomes and expand testing opportunities.

Responsibilities:

Develop paid social campaign concepts, prepare clear creative direction, and guide structured experimentation designed to improve acquisition results.

Translate campaign data, audience behavior, and market signals into practical recommendations for messaging, creative formats, and targeting strategies.

Manage and refine paid media initiatives across platforms such as Meta, TikTok, Pinterest, and Reddit to improve efficiency and return on investment.

Review performance trends regularly, make informed optimizations, and adjust budgets, audiences, and creative approaches based on results.

Partner with internal stakeholders and external collaborators to produce and improve static, video, and user-generated assets that support growth goals.

Create reporting dashboards and recurring summaries that highlight channel performance, customer acquisition trends, and emerging opportunities.

Conduct deeper analysis on audience segments, creative themes, and conversion performance to identify scalable marketing opportunities.

Apply attribution methods and testing frameworks to evaluate incrementality and support better media and creative decision-making.

Work closely with growth, digital, and eCommerce teams to align campaign strategy with website experience and conversion objectives. Requirements - 2-4 years of experience in growth marketing, paid social, performance marketing, or creative strategy roles.

Hands-on experience managing advertising campaigns in Meta Ads Manager, with exposure to TikTok or other social platforms strongly preferred.

Background in direct-to-consumer, eCommerce, or performance-focused agency environments is preferred.

Strong understanding of digital marketing metrics, campaign measurement, and conversion optimization principles.

Ability to turn analytical findings into effective creative ideas and strategic campaign recommendations.

Experience using reporting tools, dashboards, analytics platforms, or attribution solutions to assess marketing performance.

Strong organizational skills, attention to detail, and the ability to manage multiple projects in a fast-paced setting.

Comfortable using AI-enabled tools to support workflow efficiency, campaign planning, and creative ideation. Innovation starts with people.®

Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

© 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use (https://www.roberthalf.com/us/en/terms) and Privacy Notice (https://www.roberthalf.com/us/en/privacy) .

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