Marketing Automation Manager

Robert Half • Miami, FL • 5h ago

Description

Position Overview

We are seeking a results-driven Marketing Automation Manager to lead the strategy, execution, and optimization of marketing automation initiatives that support customer acquisition, engagement, retention, and revenue growth.

This role will be responsible for developing automated customer journeys, managing marketing technology platforms, optimizing lead nurturing programs, and delivering data-driven insights to improve campaign performance. The ideal candidate combines technical expertise, analytical thinking, and marketing strategy to create personalized customer experiences across multiple channels.

Key Responsibilities

Marketing Automation Strategy

Develop and execute marketing automation strategies aligned with business objectives.

Design and optimize automated customer journeys across the customer lifecycle.

Identify opportunities to improve lead generation, lead nurturing, customer retention, and customer engagement.

Create scalable automation frameworks that support growth initiatives.

Campaign Management

Build, launch, and manage automated marketing campaigns across email, SMS, mobile, and digital channels.

Develop lead nurturing programs, drip campaigns, and behavioral-triggered communications.

Manage audience segmentation and personalization strategies.

Monitor campaign performance and recommend optimization opportunities.

Customer Journey Optimization

Map and improve customer journeys across key touchpoints.

Develop lifecycle marketing programs to increase engagement and conversion rates.

Implement customer segmentation strategies based on behavior, demographics, and engagement data.

Support testing and optimization initiatives to improve customer experience.

Data & Analytics

Analyze campaign performance and customer engagement metrics.

Develop dashboards and reports to track KPIs and marketing effectiveness.

Measure conversion rates, customer acquisition, customer retention, and return on marketing investment.

Conduct A/B testing and implement data-driven recommendations.

Marketing Technology Management

Serve as the subject matter expert for marketing automation platforms and CRM integrations.

Manage platform configuration, workflows, data integrations, and automation processes.

Ensure data quality, system performance, and campaign accuracy.

Collaborate with IT, analytics, and digital teams to enhance marketing technology capabilities.

Cross-Functional Collaboration

Partner with marketing, sales, product, digital, analytics, and customer experience teams.

Align automation strategies with broader business and marketing objectives.

Provide guidance on automation best practices and campaign execution.

Support stakeholder reporting and performance reviews.

Requirements

Required Qualifications

Bachelor's degree in Marketing, Business, Communications, Analytics, or a related field.

4+ years of experience in marketing automation, digital marketing, CRM marketing, or lifecycle marketing.

Experience building and managing automated customer journeys and nurture campaigns.

Strong understanding of lead management, segmentation, personalization, and customer lifecycle marketing.

Experience analyzing marketing performance and generating actionable insights.

Strong project management and organizational skills.

Preferred Qualifications

Experience in B2C, eCommerce, healthcare, financial services, travel, hospitality, or SaaS environments.

Knowledge of customer data platforms and marketing technology ecosystems.

Experience with CRM integrations and customer journey orchestration.

Familiarity with conversion rate optimization and customer experience strategies.

Experience managing multi-channel marketing programs.

Skills

Marketing Automation

Lifecycle Marketing

Customer Journey Mapping

Lead Nurturing

Email Marketing

SMS Marketing

Audience Segmentation

Personalization

CRM Management

Data Analysis

Campaign Optimization

A/B Testing

Customer Retention

Marketing Analytics

Project Management

Stakeholder Management

Tools

Salesforce Marketing Cloud

HubSpot

Marketo

Pardot

Eloqua

Adobe Journey Optimizer

Customer Data Platforms (CDPs)

Google Analytics (GA4)

Power BI

Tableau

Microsoft Excel

CRM Platforms

Ideal Candidate

Strategic thinker with strong technical and analytical skills.

Passionate about customer experience, automation, and data-driven marketing.

Able to manage multiple campaigns and priorities simultaneously.

Experienced in translating business goals into scalable automation programs.

Collaborative partner who can work effectively across marketing, sales, analytics, and technology teams.

Innovation starts with people.®

Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

© 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use (https://www.roberthalf.com/us/en/terms) and Privacy Notice (https://www.roberthalf.com/us/en/privacy) .

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