VP Marketing, Blue Nile

Signet Jewelers • New York, New York • 3h ago

We have many opportunities available on our other career site pages. Click here (https://www.signetjewelers.com/careers/) to link to our careers page!

Our banner is part of Signet Jewelers, a purpose-driven company who believes love inspires love and whose mission it is to enable all people to Celebrate Life and Express Love. Signet Jewelers is also a "Great Place to Work-Certified" company. Innovation and brilliance - two things that set us apart. Join us!

Joining the company at a pivotal moment of digital growth, the Vice President of Marketing is responsible for defining and leading Blue Nile's customer-centric brand, acquisition, and retention strategy.

Reporting to the Blue Nile Brand President and serving as a key member of the Brand Marketing Leadership Team, this executive partners closely with Merchandising, Product, Technology, Finance, Customer Care, and Operations to translate enterprise priorities into compelling, performance-driven marketing strategies that drive traffic, conversion, and long-term brand equity.

This leader is accountable for building distinctive, data-informed, digital-first marketing strategies that accelerate customer acquisition and lifetime value while strengthening Blue Nile's position as a leader in online fine jewelry.

Core Accountabilities

Brand Strategy & Positioning

Define and evolve long-term brand positioning, messaging architecture, and value propositions that reinforce Blue Nile's leadership in online fine jewelry.

Build a comprehensive annual marketing roadmap aligned to commercial priorities and customer growth strategies.

Elevate brand awareness and differentiation through compelling storytelling, innovative campaigns, and distinctive customer experiences.

Ensure cohesive brand identity and customer experience across all digital touchpoints.

Digital & Ecommerce Marketing Strategy

Develop and execute a comprehensive marketing strategy aligned with business objectives, customer needs, and growth priorities.

Lead all e-commerce marketing initiatives, optimizing the online customer journey to improve engagement, conversion, and revenue performance.

Leverage customer insights, analytics, market research, and competitive intelligence to inform strategic decision-making and marketing effectiveness.

Identify new growth opportunities, partnerships, and customer engagement strategies to expand Blue Nile's market presence.

Performance Marketing & Budget Stewardship

Oversee performance marketing channels including paid search, SEO, affiliate marketing, display, social media, and emerging digital platforms.

Manage and optimize the marketing budget, ensuring efficient allocation of resources and strong return on investment.

Balance brand-building investment with demand-driving performance marketing.

Establish measurement frameworks and dashboards that link marketing activity to traffic, conversion, and revenue outcomes.

Customer Engagement, CRM & Loyalty

Drive customer acquisition, retention, and lifetime value through integrated marketing programs across digital, CRM, loyalty, and brand channels.

Ensure CRM strategy supports lifecycle marketing, retention, and reactivation.

Identify opportunities to deepen engagement through partnerships, PR, influencers, and experiential activations.

Cross-Functional Leadership

Serve as strategic marketing advisor to the Blue Nile Brand President and executive leadership.

Partner closely with Merchandising, Product, Technology, Finance, Customer Care, and Operations to deliver cohesive customer experiences and achieve business objectives.

Influence enterprise-level decisions that impact brand and customer experience.

People & Culture Leadership

Build, mentor, and develop a high-performing marketing organization focused on accountability, innovation, collaboration, and results.

Assess organizational capability and define development and succession plans.

Foster a culture of innovation, accountability, collaboration, and data-driven decision-making.

Strengthen agency partnerships and external relationships to elevate brand execution.

Key Performance Indicators (KPIs)

Revenue & Comparable Sales Growth (% vs. LY and vs. Plan)

Marketing ROI / ROAS

Website Traffic & Conversion Rate

Customer Acquisition Cost (CAC) & Customer Lifetime Value (LTV)

Brand Health Metrics (Awareness, Consideration, Preference)

Customer Retention & Loyalty Engagement

CRM Engagement Metrics

Campaign Performance vs. Objectives

Team Engagement & Retention

Qualifications

Bachelor's degree in Marketing, Business, or a related field; MBA preferred.

12+ years of progressive marketing leadership experience, including senior leadership within e-commerce, specialty retail, luxury, or consumer brands.

Demonstrated success developing and executing customer-centric brand and performance marketing strategies that drive measurable growth and profitability.

Deep expertise in digital marketing, including SEO, SEM, paid media, affiliate marketing, CRM, and lifecycle marketing.

Strong understanding of e-commerce business models, customer acquisition economics, and omnichannel customer journeys.

Demonstrated ability to leverage data and analytics to inform strategic decision-making and optimize marketing performance.

Strong financial acumen and experience managing substantial marketing budgets with ROI rigor.

Exceptional leadership and team development skills, with a track record of building and scaling high-performing teams.

Excellent communication, collaboration, and stakeholder management skills, with the ability to influence at the executive level.

Experience in luxury, bridal, jewelry, or premium consumer brands preferred.

Don't forget, We have many opportunities available on our other career site pages. Click here (https://www.signetjewelers.com/careers/) to link to our careers page!

Similar Jobs

Associate - Marketing Data & Analytics

JPMorgan Chase • Jersey City, NJ • 3h ago

Sales & Marketing

Join our Commercial & Investment Bank Marketing Analytics & Insights team as a Marketing Data & Analytics Associate and help turn data into decisions that matter. You'll work alongside marketers and business...

3h ago

Go to Apply

Specialist Account Executive, AI & Data Driven Agentic Transformation

Salesforce.com • New York, NY • 3h ago

Sales & Marketing

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.Job CategorySalesJob DetailsAbout SalesforceSalesforce is the #1 AI CRM,...

3h ago

Go to Apply

Key Account Executive Consumer Packaged Goods

RSM US LLP • New York, NY • 3h ago

Sales & Marketing

We are the leading provider of professional services to the middle market globally, our purpose is to instill confidence in a world of change, empowering our clients and people to realize their full potential. Our except...

3h ago

Go to Apply

Social Media Content Student

System One • New York, NY • 3h ago

Sales & Marketing

Job Title: Social Media Content Student Location: New York, NY Type: Contract Compensation: $25/hr Work Model: Hybrid - onsite and remote Hours: Part time (20-25 hours per week) Overview Responsibilities Develop and exec...

3h ago

Go to Apply

Strategic Account Executive Northeast

Quidel Corp. • New York, NY • 3h ago

Sales & Marketing

The OpportunityQuidelOrtho unites the strengths of Quidel Corporation and Ortho Clinical Diagnostics, creating a world-leading in vitro diagnostics company with award-winning expertise in immunoassay and molecular testin...

3h ago

Go to Apply

Strategic Planning, Global Executive Marketing, Audience Enablement

Amazon • New York, NY • 3h ago

Sales & Marketing

Description We are seeking a highly motivated and experienced Marketing Planning Manager to own the executive audience rhythm of business, goal development, and governance approach. This role is responsible for defining...

3h ago

Go to Apply

Account Executive, LE/GE, GTS

Gartner, Inc. • New York, NY • 3h ago

Sales & Marketing

About this role: The Account Executive is a field sales role responsible for client retention and growth. Account Executives build trust-based relationships with C-Level Executives and their teams.They understand the mis...

3h ago

Go to Apply

Event Coordinator (Part-Time)

Fooda • New York, NY • 21h ago

Sales & Marketing

Who We Are: We believe a workplace food program is something employees should love and look forward to every day. Powered by technology and a network of over 2,000 restaurants, Fooda feeds hungry people at work through o...

21h ago

Go to Apply

Marketing Producer (III)- #26-16730

US Tech Solutions • New York, NY • 1d ago

Sales & Marketing

$81.63-$103.91 per hour New York, NY Contract Hybrid (Tues-Thurs in the office. Monday & Friday remote) Duration: 6+ Months (With Possible extension) Job Description: Responsibilities include: Drive the roadmap for t...

1d ago

Go to Apply

Producer & Engagement Director, Marketing

Brookfield Properties • New York, NY • 1d ago

Sales & Marketing

Location Brookfield Place New York - 225 Liberty Street, Suite 4301 Job Description At Brookfield Properties, our success starts with our people. People like you. Brookfield Properties develops and operates real estate i...

1d ago

Go to Apply

Subscribe to get new jobs sent directly to you
(no charge, cancel anytime)