Vice President and Director of Athletics

Michigan State University(MSU) • East Lansing, MI • 1d ago

Working/Functional Title

Position Summary

The Michigan State University ("MSU") Vice President and Director of Intercollegiate Athletics ("Athletics Director") provides leadership and strategic direction to the University's athletic programs, ensuring the overall success, integrity, and compliance of the Department of Intercollegiate Athletics (the "Department"). The Athletics Director supervises a staff of coaches, professional and support personnel. They also develop and manage operating budgets for the Department, and participates in fundraising activities, while safeguarding the well-being of student-athletes on and off the field.

Reporting directly to the University President, the Athletics Director represents the Department with integrity while ensuring compliance with University, NCAA, and Big Ten Conference rules, regulations, and policies. The Athletics Director will need to manage the new level of complexity in college sports by strategically driving a new business model in line with Michigan State's values and commitment to athletics, setting priorities for the Department, recruiting and retaining top talent, remaining nimble, and organizing the Department to be competitive as the landscape changes over time.

Key Responsibilities:

Communications & External Relations:

Strive to enhance relationships and communication with all parties that have an association with or interest in the Department

Maintain an effective communication link with Department alumni

Lead and manage public relations, speak to civic groups, work with media, and interact with spectators at-large on behalf of Michigan State, serving as the primary "face" of Michigan State Athletics

Develop and execute strategic branding initiatives and fan engagement campaigns to enhance the visibility of athletic programs and cultivate a loyal and energized fan base

Serve on committees in the Big Ten Conference and NCAA

Inform and advise university administration staff on matters related to athletics and represent the President, as needed

Represent Michigan State at Big Ten Conference, NCAA, and other national meetings.

Generate revenue through fundraising, sponsorships, merchandising, and ticket sales

Business/Commercial:

Conduct a deep dive internal "audit" of the Department and affiliated entities, together with a critical needs analysis and assessment of the direction of Michigan State, the Big Ten Conference, the House settlement, NIL, and other developments

Conduct a deep dive external SWOT analysis with key collegiate stakeholders at the campus level, conference level, NCAA level, media, and beyond to understand, diagnose, and strategize a sustainable financial plan for the Department

Create, communicate, and gain approval of a 5-year business strategy plan for the Department and affiliated entites with a 5-year goal of lifting revenues across all potential streams.

Implement such 5-year business plan across the Department, factoring in novel revenue generation and fundraising strategies, together with recommendations on how best to maximize multimedia rights, new revenue streams, data analytics, new brand initiatives, etc.

Pioneer, build, and lead the Department of the future

Excellence in Athletic Performance & Competition

Set team goals/expectations for Big Ten Conference and NCAA competition (e.g., Top 3 conference, Top 10 NCAA)?

Set goals for Learfield Cup, etc.?

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