Marketing Automation and Data Strategist

Insight Global • West Des Moines, IA • 3h ago

Job Description

Serve as thought leader within the team that is responsible for designing, developing and delivering marketing automation solutions

using full functionality of Salesforce Marketing Cloud (SFMC) platform.

Serve as SME in SFMC by advising, guiding and supporting Marketing team.

Collaborate with customer relationship management (CRM) platform subject matter expert to enhance integration with marketing

automation system on current and future marketing/sales operation needs.

Enable campaign tracking, single-source production reporting, marketing campaign results reporting return on investment (ROI) and

performance measurement dashboards associated with managed programs and marketing tactics through metrics.

Understand and utilize basic query language (SQL) for query development, data management and optimization.

Engage with business stakeholders to understand Marketing Cloud initiatives, goals and business requirements to deliver high-quality

technical solutions while managing relationships with external technology partners and consultants.

Evaluate new technologies and trends, recommend and champion improvements to existing strategies, systems, and processes to

optimize and scale marketing performance.

Own high-level analytics/reporting for each distribution channel showcasing campaign effectiveness, performance, engagement, ROI and

CRM health.

Collaborate cross-functionally with leaders from internal divisions and functions to execute campaigns in the most effective and cost

efficient manner.

Incorporate industry experience and develop point of view based on SFMC solutions.

Drive and reinforce commitment to high standards, ethics and adherence with company and regulatory requirements.

Provide leadership and oversight for ongoing management of existing marketing automation platforms/solutions including

troubleshooting and resolving bugs and issues within Marketing Cloud platform.

Commitment to embrace Sammons Financial Group Companies shared values (Accountability, Connection, Openness, Respect and

Integrity).

As stated within the Company Attendance and Punctuality policy, regular attendance is required and expected in order to meet the

business service levels and workflow demands.

Participate in other initiatives and/or projects as necessary

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/.

Skills and Requirements

5+ years of hands on Salesforce Marketing Cloud experience

? SSJS, Salesforce Records editting/creation tool,

? Marketing Cloud Connect

? Integration of Marketing Cloud with Salesforce CRM

Strong experience with (automating) email marketing

Strong knowledge in data analysis, insight development, & analyzing/reporting on marketing data

SQL experience

AMPscript experience

Automation Studio - HTML/CSS experience

Journey Builder

Eloqua (or other ESP/Enterprise level Email Service Providers)

Insurance industry experience

Salesforce Marketing Cloud Email Specialist or Admin Certification

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