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Industry Field Marketing Specialist

Oracle • Lansing, MI • 2d ago

Job Description

7+ years experience in B2B demand generation marketing and event management

Proven ability to design demand generation plans and industry-specific campaigns

Demonstrated experience managing complex workflows and diverse stakeholder groups

Strong analytical skills with the ability to synthesize data from multiple sources and translate into insights

Strong communication, written, and presentation skills with ability to present complex technical ideas in a simple, straightforward manner

Strong passion to work for a fast moving and ever evolving company

Experience using AI

Proven experience with adaptability and change

Responsibilities

This position is chartered to build and scale efficient campaign plans that align to go-to-market strategies, partnering with product marketing, sales and other cross-functional teams to drive demand in the market.

The person fulfilling this role is detail oriented and understands the value of planning as well as execution to drive pipeline and interest.

Responsibilities

This role has the following key component responsibilities:

Campaign Strategy: Own bringing the campaign strategy to life in North America, focusing on live and virtual event planning, execution

Omni-channel planning and execution: Design omni-channel activation plans and execute across the following channels: digital, event, partner alignment and ensuring sales buy-in

Budget, Resource and ROI tracking: manage budget, measure and optimize program performance against KPIs such as MQL benchmarks, funnel conversion rates, pipeline and revenue, provide recommendations based on key drivers to improve engagement

Internal stakeholder Management: Be an active partner to the field teams, driving buy-in and engagement with marketing plans

Project Management: Manage program calendar, internal communication methods, project management tools and internal stakeholder teams to drive accountability and ownership.

Disclaimer:

Certain U.S. based or U.S. customer or client-facing roles may be required to comply with applicable requirements, such as immunization/occupational health mandates, and/or drug testing requirements.

Range and benefit information provided in this posting are specific to the stated locations only

US: Hiring Range in USD from: $91,400 to $187,000 per annum. May be eligible for bonus and equity.

Oracle maintains broad salary ranges for its roles in order to account for variations in knowledge, skills, experience, market conditions and locations, as well as reflect Oracle's differing products, industries and lines of business.

Candidates are typically placed into the range based on the preceding factors as well as internal peer equity.

Oracle US offers a comprehensive benefits package which includes the following:

Medical, dental, and vision insurance, including expert medical opinion

Short term disability and long term disability

Life insurance and AD&D

Supplemental life insurance (Employee/Spouse/Child)

Health care and dependent care Flexible Spending Accounts

Pre-tax commuter and parking benefits

401(k) Savings and Investment Plan with company match

Paid time off: Flexible Vacation is provided to all eligible employees assigned to a salaried (non-overtime eligible) position. Accrued Vacation is provided to all other employees eligible for vacation benefits. For employees working at least 35 hours per week, the vacation accrual rate is 13 days annually for the first three years of employment and 18 days annually for subsequent years of employment. Vacation accrual is prorated for employees working between 20 and 34 hours per week. Employees working fewer than 20 hours per week are not eligible for vacation.

11 paid holidays

Paid sick leave: 72 hours of paid sick leave upon date of hire. Refreshes each calendar year. Unused balance will carry over each year up to a maximum cap of 112 hours.

Paid parental leave

Adoption assistance

Employee Stock Purchase Plan

Financial planning and group legal

Voluntary benefits including auto, homeowner and pet insurance

The role will generally accept applications for at least three calendar days from the posting date or as long as the job remains posted.

Career Level - IC4

About Us

Only Oracle brings together the data, infrastructure, applications, and expertise to power everything from industry innovations to life-saving care. And with AI embedded across our products and services, we help customers turn that promise into a better future for all. Discover your potential at a company leading the way in AI and cloud solutions that impact billions of lives.

True innovation starts when everyone is empowered to contribute. That's why we're committed to growing a workforce that promotes opportunities for all with competitive benefits that support our people with flexible medical, life insurance, and retirement options. We also encourage employees to give back to their communities through our volunteer programs.

We're committed to including people with disabilities at all stages of the employment process. If you require accessibility assistance or accommodation for a disability at any point, let us know by emailing accommodation-request_mb@oracle.com or by calling 1-888-404-2494 in the United States.

Oracle is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability and protected veterans' status, or any other characteristic protected by law. Oracle will consider for employment qualified applicants with arrest and conviction records pursuant to applicable law.

Oracle

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