Retail and Events Team Lead

All-Weather Seal of West Michigan • Grand Rapids, MI • 7h ago

Retail & Events Team Lead

Location: Grand Rapids, MI Job Type: Full-Time Pay: $17--$40+/hour (Base Pay + Uncapped Performance Bonuses)

All Weather Seal of West Michigan is hiring a Retail & Events Team Lead to support our growing Field Marketing team throughout the Grand Rapids region. In this role, you'll lead Marketing Representatives at retail partner locations, home shows, community events, and trade shows while helping generate qualified homeowner appointments for one of Michigan's leading home improvement companies. If you're ready to take the next step in your leadership career with a company that promotes from within, we'd love to meet you.

Award Winning: 2026 Best and Brightest Company to Work For.

Why Join All Weather Seal?

Earn $17--$40+/hour (Hourly Base Pay + Uncapped Performance Bonuses)

Flexible Full-Time Schedule

Paid Leadership Training & Professional Development

Health, Dental & Vision Insurance

401(k) with Company Match

Paid Time Off

Tuition Reimbursement

Employee Referral Bonus Program

Career Advancement into Marketing Management & Leadership

Established Company with Over 40 Years of Success

Positive, Competitive, Team-Oriented Culture

What You'll Do

As the Retail & Events Team Lead, you'll help lead and develop a team of Retail & Events Marketing Representatives while ensuring outstanding customer engagement and lead generation performance.

Team Leadership

Coach, mentor, and motivate Retail & Events Marketing Representatives

Lead by example through positive customer interactions and strong personal performance

Conduct daily coaching, team huddles, and on-site training

Help onboard and develop new team members

Foster a competitive, supportive, and accountable team culture

Retail & Event Operations

Oversee daily operations at retail partner locations, home shows, trade shows, and community events

Ensure booths, displays, and promotional materials are professional, organized, and customer-ready

Coordinate event setup, breakdown, staffing, and scheduling

Build positive relationships with retail partners, event coordinators, and community organizations

Maintain inventory of marketing materials and promotional displays

Performance Management

Monitor team lead generation, appointment-setting, and productivity metrics

Provide real-time coaching to improve customer engagement and results

Help the team achieve daily, weekly, and monthly performance goals

Maintain accurate reporting and CRM documentation

What We're Looking For

Leadership experience in retail, marketing, events, sales, hospitality, or customer service preferred

Outgoing personality with excellent communication skills

Passion for coaching, mentoring, and developing others

Organized, dependable, and goal-oriented

Strong customer service and relationship-building abilities

Reliable transportation

Ability to work evenings and weekends as event schedules require

Valid driver's license

Previous leadership experience is helpful but not required.

We provide paid leadership training for motivated candidates.

Career Growth Opportunities

We invest in developing leaders from within.

Successful Team Leads can advance into:

Retail & Events Assistant Manager

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