Sales Director

Peaceful Pines Peaceful Pines Senior Living • Rapid City, SD • 4h ago

The Sales Director serves as a relationship builder, community ambassador, and champion of resident-centered living. This role is responsible for maintaining and growing occupancy through meaningful connections with prospective residents, families, referral partners, and the broader community.

At Peaceful Pines Senior Living, Living Life Together means recognizing that choosing a senior living community is one of the most important decisions a family can make. The Sales Director helps individuals and families navigate that journey with compassion, empathy, and expertise-focusing not only on services and amenities, but on understanding each person's story, goals, needs, and vision for a meaningful life.

The Sales Director partners closely with community leadership to ensure prospective residents experience a seamless transition into the community while supporting a culture where resident satisfaction, exceptional service, and occupancy growth go hand-in-hand.

The Sales Director is both a growth leader and a culture ambassador-connecting people to a community where they can truly belong, thrive, and feel at home.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

Resident and Family Experience:

Serve as the primary point of contact for prospective residents and families throughout the sales and move-in process.

Build trusting relationships through active listening, empathy, responsiveness, and personalized communication.

Take time to understand each prospective resident's unique story, preferences, interests, and care needs.

Guide families through the decision-making process with professionalism, compassion, and transparency.

Ensure prospective residents experience a welcoming and positive introduction to the community.

Conduct community tours that focus on lifestyle, relationships, engagement, and whole-person living.

Perform home visits and other personalized outreach activities when appropriate.

Follow up consistently to support informed and confident decisions.

Support resident and family satisfaction initiatives that contribute to retention and occupancy goals.

Sales and Census Development:

Achieve and exceed established occupancy goals, sales targets, and census objectives.

Maintain an organized and proactive sales pipeline through consistent follow-up and relationship management.

Spend the majority of time on revenue-generating activities, including:

Follow-up calls

Community visits and tours

Home visits

Professional outreach

Event planning and participation

Relationship development activities

Develop creative and individualized follow-up strategies that align with prospective residents' needs and interests.

Utilize consultative sales techniques focused on understanding needs rather than simply filling apartments.

Maintain a sense of urgency while respecting each family's decision-making timeline.

Community Outreach and Relationship Building:

Build and maintain strong relationships with healthcare providers, hospitals, social workers, discharge planners, physicians, faith communities, and other referral sources.

Serve as an ambassador for Peaceful Pines throughout the local community.

Conduct one-on-one meetings with referral partners and professional contacts.

Represent Peaceful Pines at community events, health fairs, expos, educational programs, and networking opportunities.

Identify opportunities to increase awareness and strengthen the community's reputation.

Develop partnerships that support long-term census growth and community engagement.

Speak and present to civic groups, community organizations, referral partners, and other audiences.

Marketing and Community Promotion:

Collaborate with Home Office and community leadership to develop and execute marketing and outreach strategies.

Support implementation of approved sales and marketing plans.

Participate in planning, promoting, and executing events that showcase the community and its culture.

Represent Peaceful Pines at exhibits, booths, presentations, and public events.

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