Description
Penn Medicine is dedicated to our tripartite mission of providing the highest level of care to patients, conducting innovative research, and educating future leaders in the field of medicine. Working for this leading academic medical center means collaboration with top clinical, technical and business professionals across all disciplines.
Today at Penn Medicine, someone will make a breakthrough. Someone will heal a heart, deliver hopeful news, and give comfort and reassurance. Our employees shape our future each day. Are you living your life's work?
Entity: Corporate Services
Department: Customer Engagement Marketing Analytics
Hours: M-F, 8 hr days
Location: 3535 Market Street, Philadelphia, PA - remote
Senior Marketing Analyst I
Summary:
Under the direction of the Marketing Analytics leadership and in partnership with the customer engagement team, this role will perform a range of functions in support of marketing research, customer research, market assessment and marketing program evaluation. This role will lead projects intended to improve the organization's understanding of its customers and provide reporting and analytical solutions to the Marketing Department in order to measure and improve the effectiveness of marketing strategies and campaigns. Works with large and complex databases and is advanced in the technology stack of the department.
Penn Medicine's Customer Analytics and Marketing Technology Solutions Team works to develop data-driven insights, and advise on, create, and maintain integrated experiences built on leading edge technologies. Partnering with our Digital and Marketing Strategy functions, we provide a vast array of skills and work collaboratively to enable best-in-class patient and provider experiences.
Responsibilities:
MARKETING PERFORMANCE ANALYSISResponsible for development and distribution of insights related to Marketing and Business Development's customer and/or physician campaign and outreach strategies. Influences physician, patient and customer growth strategies and provides significant support for marketing planning efforts. This may include data analysis, report development, dashboard development, data visualization, and similar approaches to reach end-goals. Identify client objectives and advise on suitable measurement strategies. Use methodical performance analysis to influence/support marketing strategies. Analyze the effect of different marketing channels and lead the development and implementation of innovative strategies for improvement and growth. Collaborate with various teams to enhance client reporting and performance measurement to conduct detailed analysis work when required. In addition to setting up standard reports, continually mine marketing data sources for nuggets of information and insights to improve marketing performance.
MARKETING STRATEGY Support the marketing, digital, and/or business development strategy teams by providing actionable insights representing all marketing channels and pathways. The reports, insights and dashboards directly influence marketing strategic decisions as well as individual workplans across the department.
DATA MANAGEMENTMust stay informed and aligned with the data management objectives of the department. At a minimum, must have knowledge of all available data sources within Marketing, as well as all on-going reports. Partner with the Data Manager and/or Senior Manager in developing and approving marketing reports. Independently works within Marketing's customer relationship management platform.
PROFESSIONAL DEVELOPMENTStay abreast of health care, marketing, and technology-related issues to serve as a knowledgeable leader and system resource. Maintain skill levels in technology tools required to perform job requirements.
Performs duties in accordance with Penn Medicine and entity values, policies, and procedures.
Other duties as assigned to support the unit, department, entity, and health system organization.
Education or Equivalent Experience:
Bachelor's degree is required.
5+ years of working in related field is required.
Master's degree and 3+ years of working in related field is preferred.
Senior Marketing Analyst II
Summary:
Under the direction of the Marketing Analytics leadership and in partnership with the customer engagement team, this role will perform a range of functions in support of marketing research, customer research, market assessment and marketing program evaluation. This role will lead projects intended to improve the organization's understanding of its customers and provide reporting and analytical solutions to the Marketing Department in order to measure and improve the effectiveness of marketing strategies and campaigns. Works with large and complex databases and is advanced in the technology stack of the department.
Penn Medicine's Customer Analytics and Marketing Technology Solutions Team works to develop data-driven insights, and advise on, create, and maintain integrated experiences built on leading edge technologies. Partnering with our Digital and Marketing Strategy functions, we provide a vast array of skills and work collaboratively to enable best-in-class patient and provider experiences.
Responsibilities:
MARKETING PERFORMANCE ANALYSIS Is responsible for development and distribution of insights related to Marketing and Business Development's customer and/or physician campaign and outreach strategies. Influences physician, patient and customer growth strategies and provides significant support for marketing planning efforts. This may include data analysis, report development, dashboard development, data visualization, and similar approaches to reach end-goals. Identify client objectives and advise on suitable measurement strategies. Use methodical performance analysis to influence/support marketing strategies. Analyze the effect of different marketing channels and lead the development and implementation of innovative strategies for improvement and growth. Collaborate with various teams to enhance client reporting and performance measurement to conduct detailed analysis work when required. In addition to setting up standard reports, continually mine marketing data sources for nuggets of information and insights to improve marketing performance.
MARKETING STRATEGY Lead the marketing, digital, and/or business development strategy teams by providing actionable insights representing all marketing channels and pathways. The reports, insights and dashboards will directly influence marketing strategic decisions as well as individual workplans across the department.
DATA MANAGEMENT Stay informed and aligned with the data management objectives of the department. At a minimum, must have knowledge of all available data sources within Marketing, as well as all on-going reports. Partner with the Data Manager and/or Senior Manager in developing and approving marketing reports. Must independently work within Marketing's customer relationship management platform.
PROFESSIONAL DEVELOPMENT Stay abreast of health care, marketing, and technology-related issues to serve as a knowledgeable leader and system resource. Maintain skill levels in technology tools required to perform job requirements.
Performs duties in accordance with Penn Medicine and entity values, policies, and procedures.
Other duties as assigned to support the unit, department, entity, and health system organization.
Education or Equivalent Experience:
Bachelor's degree is required.
7+ years of working in related field is required.
Master's degree and 5+ years of working in related field is preferred.
We believe that the best care for our patients starts with the best care for our employees. Our employee benefits programs help our employees get healthy and stay healthy. We offer a comprehensive compensation and benefits program that includes one of the finest prepaid tuition assistance programs in the region. Penn Medicine employees are actively engaged and committed to our mission. Together we will continue to make medical advances that help people live longer, healthier lives.
Live Your Life's Work
We are an Equal Opportunity employer. Candidates are considered for employment without regard to race, ethnicity, color, sex, sexual orientation, gender identity, religion, national origin, ancestry, age, disability, marital status, familial status, genetic information, domestic or sexual violence victim status, citizenship status, military status, status as a protected veteran or any other status protected by applicable law.
REQNUMBER: 323249
