ABOUT SINCH
Sinch is pioneering the way the world communicates. More than 200,000 businesses - including Google, Uber, Paypal, Visa, Tinder, and many others - rely on Sinch's Customer Communications Cloud to power engaging customer experiences through mobile messaging, voice, and email.
Whether you need to verify users or craft omnichannel campaigns, Sinch makes it easy. Our AI-infused Super Network, APIs, and applications ensure you can connect with your customers reliably and securely, at every step of their journey.
At Sinch we "Dream Big", "Win Together", "Keep it simple", and "Make it Happen". These values are our foundation!
DESCRIPTION
Sinch is seeking an accomplished and strategic Senior Vice President (SVP) of Product Marketing and Enablement (Product GTM) to lead the charge in promoting and extending our global leadership position in cloud communications. As the SVP, you will play a pivotal role in shaping and executing marketing strategies that showcase the unique strengths and capabilities of our solutions for our diverse routes to market, whether it's direct to enterprise, self-serve, or through partners, all with a strong focus on delivering exceptional customer experiences.
What You'll Do
Translating Product Strategy and Roadmap into GTM action
Translate the overall product strategy and roadmap into a clear value proposition, articulating the unique benefits and advantages of Sinch's solutions by both product area and customer segment.
Work closely with product management to align marketing strategies with the evolving product landscape, ensuring a cohesive narrative that resonates with target audiences.
Revenue Enablement
Lead the global revenue enablement strategy, ensuring all customer-facing teams (sales, customer success, and partners) are equipped with the messaging, content, tools, and training needed to accelerate revenue growth.
Design and implement comprehensive onboarding and continuous learning programs tailored to different GTM roles and market segments.
Partner cross-functionally with sales leadership and operations to define metrics for enablement success, tracking improvements in sales velocity, win rates, time-to-productivity, and overall GTM effectiveness.
Development of Customer-Centric Positioning
Drive the development and communication of compelling, customer-centric positioning and messaging strategies tailored to the unique needs of our diverse routes to market, be it direct to enterprise, self-serve, or through partners.
Collaborate closely with technical teams to translate complex product features across both network, API, application and solutions into clear, customer-centric benefits for each segment.
Go-to-Market Strategy across Channels and Segments
Lead the development and execution of comprehensive go-to-market plans, ensuring consistency across communication channels and addressing the specific requirements of our diverse routes to market, be it direct to enterprise, self-serve, or through partners.
Work closely with sales teams to enable their success through impactful sales collateral, training materials, and competitive intelligence tailored to each segment.
Cross-Channel Marketing
Collaborate with cross-functional teams to create and implement marketing campaigns that span diverse communication channels, ensuring they resonate with target audiences across various touchpoints and segments.
Infuse a deep understanding of customer needs and preferences into marketing materials, enhancing resonance across different communication channels and segments.
AI-First Leadership and Scalability
Embrace an AI-first mindset to figure out how we can scale our product marketing efforts more effectively, both internally and externally. We are looking for a leader with proven plays and a willingness to test and learn.
Market Research and Customer Insight
Conduct market research to identify industry trends, customer needs, and competitive landscapes across all CPaaS segments.
Regularly analyze key performance indicators to measure the effectiveness of marketing campaigns and adjust strategies accordingly, taking into account the nuances of each customer segment.
Together with our product development organization ensure the voice of our customers is front and center of Sinch's product and GTM strategy.
Cross-Functional Collaboration
Work closely with product management, sales, and other cross-functional teams to ensure alignment between product development, marketing strategies, and revenue goals, with a specific focus on the unique requirements of our customers.
Provide strategic insights to leadership on market dynamics, customer feedback, and competitive intelligence for each segment, all with a commitment to delivering exceptional customer experiences.
Analyst Relations and Industry Events
Interact with industry analysts from organizations such as Gartner, IDC, Forrester, and others, building relationships and ensuring Sinch is positively positioned within industry reports and evaluations.
Represent Sinch at leading industry events, conferences, and tradeshows showcasing, our products, thought leadership, and engaging with key stakeholders in the industry.
REQUIREMENTS
15+ years of proven experience in product marketing leadership roles within the technology or SaaS industry.
Proven leadership of a multi-layered Product Marketing organization of 25+ employees.
Bachelor's degree in Marketing, Business, or a related field. MBA is a plus.
Strong understanding of CPaaS, telecommunications, or related industries.
Demonstrated success in developing and executing go-to-market strategies for complex, technical products.
Excellent leadership, communication, and collaboration skills with a commitment to a customer-centric approach.
A change agent with a deep sense of curiosity, a growth mindset, and a passion for experimentation.
Experience partnering with product and GTM teams
Capable of making decisive choices, even with incomplete data, to help drive growth.
Location:
This is a flexible remote role open to candidates in various locations; however, we have a strong preference for candidates residing in the East Coast or Central time zones. Proximity to our key hubs in San Antonio/Austin, Chicago, or Atlanta is a major plus.
OUR HIRING PROCESS
We are committed to ensuring a recruitment process that is fair, objective, consistent, and inclusive. Our approach includes structured, competency-based interviews designed to evaluate your skills, experience, and qualifications relevant to the role. At times, we may include a data-driven assessment to enhance our hiring success and identify candidates likely to excel.
We believe in a two-way process and encourage you to ask questions throughout the journey. If this role isn't what you're looking for, please explore the other opportunities listed on our career page: https://www.sinch.com/careers/{rel="noopener noreferrer" target="_blank"}
. No matter who you are, we hope you find an exciting path forward - hopefully with us!
BENEFITS
STAY HEALTHY: We offer comprehensive market competitive medical, dental, and vision plans. A variety of supplemental plans are also provided to meet your individual needs including access to telehealth for all participants.
CARE FOR YOURSELF: Take advantage of our free virtual counselling resources through our global Employee Assistance Program. Your mental health is as important as your physical health.
SECURE YOUR FUTURE: Plan for your future with our Roth and Pre-tax 401(k) options including an employer match for all participants.
TAKE A BREAK: Enjoy a generous paid time off program. We value
