Back to Jobs search

Marketing Manager (Hospital)

Trinity Health • Fort Lauderdale, FL • 2h ago

Employment Type:

Full time

Shift:

Description:

Position Purpose:

Locally manage the marketing strategies for Holy Cross Health Florida hospital, its ambulatory sites and service area. Has oversight of one or more marketing specialists to assist with marketing efforts. Reports to Director of Marketing & Communications. This role is responsible for independently managing operational marketing work and closely coordinating with internal/external communications and the digital team. Creates strategic marketing plans that align to business and growth plans. Provides ongoing leadership with President & CEO, physicians, service line leaders and other key stakeholders. Has thorough knowledge of integrated brand marketing, digital marketing, event management and the planning/execution of marketing strategies. Simultaneously manages multiple projects and coordinates monthly ROI tracking reports. Provides writing expertise including conducting interviews for articles, writing, editing, proofreading, project management, social media and web content.

What you will do:

Implements hands-on marketing work while managing and developing team members, balancing direct contribution with delegation and mentorship responsibilities.

Has oversight at a regional and/or statewide level regarding specific marketing tactics including but not limited to service line marketing, digital marketing, CRM strategy or event marketing.

Develops and deploys plans and strategies with President/CEO, Marketing and Communications leaders, Service Line Leaders and key physician groups that support growth of the organization.

Responsible and accountable for marketing budget. Monitors adherence to budgets and recommends budget adjustments when appropriate.

Leads digital marketing acquisition campaigns, working with the Marketing and Communications team.

Analyzes marketing performance data, ROI metrics, and competitor activity to inform strategy and optimize campaign effectiveness.

Seamlessly coordinates with social media, PR and internal communications teams to provide effective promotional solutions.

Demonstrates management level knowledge and is able to effectively articulate marketing objectives and strategies to internal and external audiences.

Leads marketing support around community events, working with Marketing Specialists and team.

Identifies/manages new marketing opportunities in the community.

Identify market challenges/opportunities and integrate into plans for departments, programs and services.

Plans, deploys, manages and optimizes strategic brand and service line campaigns, coordinating with agency media buyer as appropriate.

Provide management level writing and proofing skills for a variety of correspondence reports, minutes and other assignments as needed.

Provides managerial and editorial oversight for local branded design, working with director as needed.

Education:

Bachelor's degree in English, journalism, communications, marketing, public relations or related field or an equivalent combination of education and experience

Seven (7) to ten (10) years of progressive experience managing in marketing for complex/matrix organizations. Healthcare experience is preferred.

Required Experience:

Proven ability to work with leadership teams and Physicians and within complex matrix organizations.

Ability to lead staff.

Must be self-motivated, self-directed, proactive and solution-oriented in approach to work and serving the needs of internal and external clients and audiences.

Excellent written and verbal communication skills.

Ability to manage several projects simultaneously and independently under strict deadlines.

High-level planning, organization, and prioritization skills in the areas of needs assessment, project management, budgeting, and tactical execution.

Digital platform and computer skills proficiency.

Our Commitment

Rooted in our Mission and Core Values, we honor the dignity of every person and recognize the unique perspectives, experiences, and talents each colleague brings. By finding common ground and embracing our differences, we grow stronger together and deliver more compassionate, person-centered care. We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other status protected by federal, state, or local law.

Our Commitment to Diversity and Inclusion

Trinity Health is a family of 115,000 colleagues and nearly 26,000 physicians and clinicians across 25 states. Because we serve diverse populations, our colleagues are trained to recognize the cultural beliefs, values, traditions, language preferences, and health practices of the communities that we serve and to apply that knowledge to produce positive health outcomes. We also recognize that each of us has a different way of thinking and perceiving our world and that these differences often lead to innovative solutions.

Our dedication to diversity includes a unified workforce (through training and education, recruitment, retention, and development), commitment and accountability, communication, community partnerships, and supplier diversity.

EOE including disability/veteran

Similar Jobs

Medical Office Specialist

HCA Healthcare • Plantation, FL • 1h ago

Hospital & Medical

Do you have the career opportunities as a(an) Medical Office Specialist you want with your current employer? We have an exciting opportunity for you to join HCA Florida Broward Cardiology which is part of the nation's le...

1h ago

Go to Apply

Sr. Clinical Specialist, Cardiac Rhythm Management - Delray Beach, FL

Abbott • Boca Raton, FL • 5h ago

Hospital & Medical

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnost...

5h ago

Go to Apply

Driver with Caregiver

Copilot Careers • Boca Raton, Florida, United States • 7h ago

Hospital & Medical

Make a difference in your community while earning on your own schedule! Drive When You Want. Get Paid Well. Make an Impact. Position Overview: We partnered with HopSkipDrive to find responsible CareDrivers to provide saf...

7h ago

Go to Apply