Downstream Market Manager

STERIS CORPORATION • Mentor, OH • 7h ago

Position Summary

The Downstream Market Manager is responsible for commercializing and maximizing the performance of assigned portfolio(s) and/or product(s) that are defined and approved of the market. This role translates upstream product strategy into clear positioning, messaging, and executable go to market plans that drive adoption, revenue growth, and market share.

This role is both market- and Customer-centric, maintaining a strong understanding of current and emerging market trends, Customer needs, and competitive dynamics. In this role, you will partner cross functionally with Sales, Product Management and Marketing Communications, to ensure effective commercialization, positioning, and execution.

This position is based in Mentor, Ohio with the opportunity for a hybrid work schedule. You will work onsite 3 days per week.

Domestic travel required, 30%.

International travel required, 10-15%.

What You Will Do as Downstream Market Manager

Commercial & Portfolio/Product Execution (Primary Accountability)

Lead downstream brand strategy and execution for assigned product(s) across the commercialization lifecycle

Translate upstream product intent into compelling value propositions, positioning, and core messaging by Customer segment

Responsible to ensure consistent brand expression across all commercial channels and field-facing assets/materials

Go to Market Leadership

Develop and execute integrated go to market plans for new product launches, line extensions, and portfolio initiatives

Lead commercial readiness activities including messaging frameworks, training, sales tools, launch plans, and deployment timing

Manage post launch execution, optimization, and performance tracking

Voice of Customer (Commercial Focus)

Interprets Voice of Customer insights to refine messaging, positioning, and selling strategies

Partner with Sales and Marketing Communications to validate resonance of messaging and value propositions

Provide key market insights back to upstream Product Management teams to inform future product requirements

Sales Enablement & Commercial Support

Serve as the primary marketing partner to Sales for assigned portfolio(s)

Collaborate with Sales Enablement to drive commercial success through clear messaging, value-based selling tools, and training programs

Develops content input for sales enablement materials including:

Support priority Customer engagements, tradeshows, sales meetings, and commercial initiatives (CSC) as needed

Competitive & Performance Management

Monitor competitive landscape, claims, pricing strategies, and selling approaches

Analyze campaign effectiveness, adoption trends, and revenue performance

Adjust commercial tactics to maximize near and mid term business results

Cross Functional Collaboration (Execution-Oriented)

Partner with upstream Product Management to ensure timely and effective commercialization of pipeline products

Align with upstream Product Management on forecasting assumptions

Ensure downstream readiness for launches

The Experience, Skills and Abilities Needed

Required

Bachelor's degree in Marketing, Business, Communications or a related field

5 years of related brand and/or communications experience

Ability to travel domestically and internationally

Preferred

Masters / MBA degree

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