Digital Marketing Manager

Robert Half • Willow Grove, PA • 2h ago

Description We are looking for a Digital Marketing Manager to lead a growing marketing function for a luxury retail and eCommerce business in Willow Grove, Pennsylvania. This role offers the chance to shape brand direction, expand online revenue, and strengthen customer acquisition across digital and in-store channels. The ideal candidate brings both strategic vision and hands-on execution, with the ability to guide a team and deliver measurable business results in a fast-moving environment.

Responsibilities:

Guide and develop a multi-disciplinary marketing team, setting priorities and supporting execution across digital campaigns, creative projects, and brand initiatives.

Design and implement a full-funnel marketing strategy that supports revenue growth, customer engagement, and long-term brand development.

Work closely with company leadership to refine market positioning, enhance the customer experience, and support broader business objectives.

Oversee eCommerce marketing performance by improving traffic quality, conversion outcomes, customer acquisition, and online sales growth.

Direct paid digital initiatives across search, social, email, and other performance channels, using data to improve return on investment.

Identify emerging opportunities to attract new customers and expand reach through scalable acquisition programs and channel testing.

Strengthen website lead generation and optimize the customer journey to improve engagement and conversion at every stage.

Manage marketing budgets with a focus on efficiency, performance measurement, and smart allocation of spend across channels.

Ensure brand messaging remains consistent and elevated across social media, digital platforms, and retail touchpoints while reflecting luxury consumer expectations. Requirements - 7+ years of experience in marketing with a strong background in digital growth, eCommerce, and demand generation.

Demonstrated success leading and developing marketing teams in a results-driven environment.

Hands-on expertise in paid search, paid social, email marketing, and digital campaign management.

Strong command of analytics, conversion optimization, and customer acquisition strategy.

Experience using tools such as Google Ads and Google Analytics to monitor and improve campaign performance.

Background in luxury retail, premium consumer products, or high-end eCommerce brands is strongly preferred.

Ability to balance strategic planning with day-to-day execution in an entrepreneurial business setting. Innovation starts with people.®

Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

© 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use (https://www.roberthalf.com/us/en/terms) and Privacy Notice (https://www.roberthalf.com/us/en/privacy) .

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