Sr. Marketing Communications Specialist

Siemens • Wendell, NC • 4h ago

Job Family: Electrification & Automation

Req ID: 512907

At Siemens, we are committed to enabling sustainable progress through technology by empowering customers to connect the real and digital worlds. Together, we are improving how we live, work, and move today and for future generations. We know a business thrives when its people thrive, which is why we put our people first. Join our global, diverse team and discover opportunities to grow, contribute, and shape what comes next.

Electrification & Automation

The Electrification & Automation (EA) Business Unit offers the full range of energy distribution systems and solutions for all markets and through all sales channels. We provide reliable power distribution grids of today while investing in our Future Grids portfolio to create the power distribution grid of the future.

We are seeking a Sr. Marketing and Communications Specialist for our team in Wendell, NC.

In this role, you will help drive business growth through integrated marketing and communications initiatives by developing and executing marketing strategies, creating compelling campaigns and content, and partnering closely with cross-functional teams to strengthen market presence and support business objectives. The ideal candidate brings strong B2B marketing experience, excellent communications skills, and the ability to align messaging and marketing efforts with Siemens' broader business vision.

You will make a difference with these duties:

Marketing Strategy Development: Collaborate with business leadership and cross-functional teams to develop strategic marketing plans that align with business objectives and strengthen Siemens' market position.

Campaign Management: Plan, execute, and evaluate integrated marketing campaigns across multiple channels, including digital, events, trade shows, social media, and traditional advertising.

Brand Awareness: Lead initiatives that increase brand visibility and recognition in target markets while ensuring consistent messaging and adherence to brand guidelines across all marketing materials.

Content Creation: Partner with subject matter experts to develop compelling marketing and communications content, including brochures, whitepapers, case studies, videos, presentations, and messaging for internal and external audiences.

Communications Planning: Support internal and external communications initiatives by developing clear, audience-appropriate messaging and communication materials that align with business priorities and brand standards.

Digital Marketing: Plan, manage, and evaluate digital marketing programs, including website content, email marketing, and social media campaigns, to support demand generation and customer engagement.

Analytics and Reporting: Use marketing analytics tools to measure campaign and program performance and provide management with regular insights and recommendations for optimization.

Event Management: Coordinate and support the planning and execution of industry events, conferences, and webinars that showcase Siemens' systems and solutions and reinforce thought leadership.

Market Research: Conduct market research to identify industry trends, customer needs, and competitor activity, and translate insights into marketing strategy and decision-making.

Stakeholder Collaboration: Partner with sales, product management, communications, and other internal teams to align marketing initiatives, messaging, and business priorities to create greater impact across the organization.

Budget Management: Manage marketing budgets effectively, allocating resources strategically to maximize return on investment.

You'll win us over with the following qualifications:

Basic Qualifications:

Bachelor's degree in marketing, communications, business, or a related field.

7+ years of experience with the following:

B2B marketing experience, including development and execution of integrated marketing strategies and campaigns that drive measurable business impact.

Hands-on digital marketing expertise across social media, content marketing, and demand generation.

Strong communication skills (written, verbal, and presentation), with the ability to develop audience-focused messaging and influence stakeholders at multiple levels.

Proven content development experience, including whitepapers, case studies, articles, and internal/external communications materials.

Highly organized and self-directed, with strong project management skills and the ability to manage multiple priorities and stakeholders.

Effective cross-functional collaboration in fast-paced, global environments.

Proficiency in creating visually compelling materials, including PowerPoint presentations and marketing collateral (brochures, flyers) using Adobe Creative Suite.

Curious and adaptable, with a strong interest in marketing innovation and emerging technologies, including artificial intelligence.

Legally authorized to work in the United States on a continual and permanent basis without company sponsorship.

Preferred Qualifications:

Experience in B2B marketing within the power equipment industry.

Experience using marketing technology platforms, content management systems, and marketing automation tools.

66,973 114,811

Organization: Smart Infrastructure

Job Type: Full-time

Category: Communications

Siemens

Go to Apply

Share this job

Similar Jobs

Account Representative

COASTAL FEDERAL C.U. • Raleigh, NC • 4h ago

Sales & Marketing

Job Title: Account Representative Position Location: Raleigh, NC. Hybrid Position, must live locally. Job Summary: The Account Representative supports the financial management and daily operations of the Credit Union by...

4h ago

Go to Apply

VP, Head of MLD Marketing

Carrington • Raleigh, NC • 4h ago

Sales & Marketing

Come join our amazing team and work Remote ! Responsible for developing and executing the overall marketing strategy for the organization's mortgage lending business. This executive leader drives customer acquisition, br...

4h ago

Go to Apply

Sales Development Representative

Red River • Raleigh, NC • 8h ago

Sales & Marketing

This position will be on the front line for generating interest in Red River's service offerings. Sales Development Representatives make cold calls to prospects to identify decision-makers, qualify sales leads, and set u...

8h ago

Go to Apply

Sr Inside Sales Representative

Honeywell • Raleigh, NC • 23h ago

Sales & Marketing

As a Senior Inside Channel Sales Manager (ICBM) here at Honeywell, you will play a crucial role in driving revenue growth and meeting sales targets for Honeywell. Your responsibilities will include managing, developing,...

23h ago

Go to Apply

Mid-Market Account Executive

Verint Systems, Inc. • Raleigh, NC • 1d ago

Sales & Marketing

At Verint, we believe customer engagement is the core of every global brand. Our mission is to help organizations elevate Customer Experience (CX) and increase workforce productivity by delivering CX Automation. We hire...

1d ago

Go to Apply

Tire Sales Installation Part Time

BJs Wholesale Club • Selma, NC • 1d ago

Sales & Marketing

A World-Class Team BJ's Wholesale Club is powered by more than 30,000 team members who make a real impact every day. Whether you're stocking shelves, solving problems or shaping strategy, your work helps families save on...

1d ago

Go to Apply

Sr Channel Sales Representative

Honeywell • Raleigh, NC • 1d ago

Sales & Marketing

ABOUT HONEYWELL Honeywell International Inc. (Nasdaq: HON) invents and commercializes technologies that address some of the world's most critical challenges around energy, safety, security, productivity, and global urban...

1d ago

Go to Apply

Advanced Specialist, Campaign Marketing

Pearson • Raleigh, NC • 4d ago

Sales & Marketing

Job Title - Advanced Specialist, Campaign Marketing Description - Deliver integrated marketing campaigns that drive awareness, engagement, and enrollment across Pearson's Career Ready portfolio; this role aligns to indus...

4d ago

Go to Apply

NetSuite Account Executive Mid-Market

Oracle • Raleigh, NC • 4d ago

Sales & Marketing

Job Description You have a minimum of 3 years of SaaS/Technology sales and a desire to succeed. A strong understanding of accounting solutions, business solutions, ecommerce, ERP or CRM in a sales capacity is essential,...

4d ago

Go to Apply

Senior Associate, Retention Marketing

Humana • Raleigh, NC • 5d ago

Sales & Marketing

Become a part of our caring community Become a part of our caring community and help us?put health first CenterWell is committed to building lasting relationships with our members-and we're looking for a marketing profes...

5d ago

Go to Apply

Subscribe to get new jobs sent directly to you
(no charge, cancel anytime)