Managing Director of Marketing and Growth

CLIFTONLARSONALLEN LLP • Salt Lake City, UT • 9h ago

CLA is a top 10 national professional services firm where our purpose is to create opportunities every day, for our clients, our people, and our communities through industry-focused wealth advisory, digital, audit, tax, consulting, and outsourcing services. Even with more than 8,500 people, 130 U.S. locations, and a global reach, we promise to know you and help you.

CLA is dedicated to building a culture that invites different beliefs and perspectives to the table, so we can truly know and help our clients, communities, and each other.

We are seeking a dynamic and forward-thinking Managing Director of Marketing and Growth. This role leads CLA's firmwide marketing engine, turning CLA-led relationships into measurable pipeline, expansion, and advocacy. They own the integrated marketing strategy and execution system across brand, product marketing, demand, content, lifecycle, operations/analytics, and field/ABM. They partner with leadership, growth, revenue enablement, LandD, service lines, CRLs, and agency partners to sharpen positioning, activate priority markets, and deliver measurable results.

How you'll create opportunities in this Managing Director of Marketing and Growth role:

Enterprise Marketing Strategy and Operating Model

Establish the firmwide marketing strategy across its pillars

Translate business priorities into an execution roadmap, decision log, integrated launch/editorial calendar, and clear priorities by industry, account, offer, and CTA.

Set accountabilities and operating cadences across marketing pods, agency partners, revenue enablement, people development, business development, and firm leadership.

Brand, Positioning and Proof Leadership

Own the firmwide narrative, message house, proof-point system, brand governance, and claim-safe language so CLA is credible, memorable, and differentiated.

Guide agency-led brand and communications execution, including PR/AR, executive visibility, editorial governance, templates, internal communications, and reputation management.

Build a proof-first content engine that converts CLA expertise, client outcomes, demos, research, case briefs, and SME insights into trust and field-ready assets.

Growth, Demand and Field Activation

Lead repeatable demand programs across paid, organic, email, webinars, landing pages, nurture, and conversion paths tied to clear offers, scoring, routing, and follow-up SLAs.

Stand up and scale ABM and field marketing for priority industries and named accounts, including account tiering, value hypotheses, workshops, executive events, and tailored follow-up.

Partner with Principals, service leaders, and revenue enablement to deliver messaging, sales plays, talk tracks, templates, proof assets, and next-best-actions.

Impeccable Client Service: Engage clients effectively; understand their needs, provide valuable advice, and build lasting relationships.

Lifecycle, Advocacy and Digital Experience

Design lifecycle marketing programs that accelerate onboarding, adoption, time-to-value, retention, expansion, and seamless motions.

Operationalize advocacy through references, case studies, testimonials, referrals, reviews, Client Advisory Boards, and reusable proof capture processes.

Modernize the digital experience through website, landing page, microsite, interactive tool, content hub, and web-to-CRM strategies that improve conversion and visibility.

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