Become a part of our caring community
Become a part of our caring community and help us?put health first
CenterWell is committed to building lasting relationships with our members-and we're looking for a marketing professional to support retention strategies that keep seniors engaged and satisfied. As Senior Associate, Retention Marketing, you'll help develop and execute campaigns that reinforce value, build trust, and reduce churn.
This role is ideal for a marketer who understands the importance of personalized, timely communication in maintaining member loyalty.
Key Responsibilities
Across these openings, responsibilities may include:
· Execute and optimize multi-channel campaigns (email, mail, SMS, app, web, call center, IVR) across all engagement areas.
· Develop and refine test-and-learn strategies, including hypotheses, measurement plans, and performance goals.
· Collaborate with product, analytics, clinical, operations, pharmacy, and channel teams to ensure messaging is accurate, personalized, and aligned with member needs.
· Analyze campaign performance using data-driven insights to improve engagement, reduce churn, support Stars measure improvement, and promote medication adherence.
· Support journey mapping and personalization efforts, including NBA (Next Best Action) logic and content orchestration.
· Champion the voice of the members by integrating feedback and behavioral signals into campaign enhancements.
· Ensure brand consistency and compliance across all touchpoints, including onboarding kits, pharmacy communications, and educational materials.
· Assist in agile pod operations, including sprint planning, backlog grooming, and tracking deliverables.
· Contribute to reporting and performance tracking to inform strategic decisions and roadmap iterations.
Required Qualifications
· Bachelor's degree in Marketing, Communications, Business, or a related field or equivalent years of relevant experience.
· Minimum of 2 years of experience in lifecycle, onboarding, or customer engagement marketing.
· Proven ability to manage multiple projects simultaneously with strong attention to detail.
· Hands-on experience with CRM platforms and marketing automation tools.
· Demonstrated analytical mindset with a passion for leveraging data to inform marketing strategies and drive performance.
Preferred Qualifications
· Experience in healthcare, insurance, senior services, or other regulated industries.
· Familiarity with agile marketing methodologies and cross-functional team collaboration.
· Exposure to NBA (Next Best Action) engines, customer data platforms (CDPs), or journey orchestration technologies such as Adobe Experience Platform or Pega.
Use your skills to make an impact
Additional Information
This position will require you to operate on Eastern Standard Time (EST) hours.
To ensure Home or Hybrid Home/Office employees' ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:
At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested
Satellite, cellular and microwave connection can be used only if approved by leadership
Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.
Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job.
Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information
Humana offers a variety of benefits to promote the best health and well-being of our employees and their families. We design competitive and flexible packages to give our employees a sense of financial security-both today and in the future, including:
Health benefits effective day 1
Paid time off, holidays, volunteer time and jury duty pay
Recognition pay
401(k) retirement savings plan with employer match
Tuition assistance
Scholarships for eligible dependents
Parental and caregiver leave
Employee charity matching program
Network Resource Groups (NRGs)
Career development opportunities
Our Hiring Process
As part of our hiring process for this opportunity, we may contact you via text message and email to gather more information using a software platform called HireVue. HireVue Text, Scheduling and Video technologies allow you to interact with us at the time and location most convenient for you.
If you are selected to move forward from your application prescreen, you may receive correspondence inviting you to participate in a pre-recorded Voice, Text Messaging and/or Video interview. Your recorded interview will be reviewed and you will subsequently be informed if you will be moving forward to next round of interviews.
If you have additional questions regarding this role posting and are an Internal Candidate, please send them to the Ask A Recruiter persona by visiting go/Buzz and searching Ask A Recruiter! Please be sure to provide the requisition number so we may be able to research your request quicker.
Humana values personal identity protection. Please be aware that applicants may be asked to provide their Social Security Number, if it is not already on file. When required, an email will be sent from Humana@myworkday.com with instructions on how to add the information into your official application on Humana's secure website.
Work at Home Requirements To ensure Home or Hybrid Home/Office employees' ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria: At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is required; wireless, wired cable or DSL connection is suggested. In certain roles, the minimum recommended internet speed required by Humana may not be sufficient for business needs. Humana reserves the right to require associates to upgrade their internet service if necessary. Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information. Travel: While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.
Scheduled Weekly Hours
40
Pay Range
The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.
$94,900 - $130,500 per year
This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.
Description of Benefits
Humana, Inc. and its affiliated subsidiaries (collectively, "Humana") offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.
Application Deadline: 07-06-2026
About us
About Humana: Humana Inc. (NYSE: HUM) is a leading U.S. healthcare company. Through our Humana insurance services and our CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health - delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare and Medicaid, families, individuals, military service personnel, and communities at large. Learn more about what we offer at?Humana.com?and at?CenterWell.com.
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Equal Opportunity Employer
It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.
Humana complies with all applicable federal civil rights laws and does not discriminate on the basis of race, color, national origin, age, disability, sex, sexual orientation, gender identity or religion. We also provide free language interpreter services. See our https://www.humana.com/legal/accessibility-resources?source=Humana_Website.
