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Overview
The Senior Marketing Manager, Digital is a strategic leader responsible for developing and executing integrated, cross-channel marketing programs that drive customer engagement, acquisition, and retention.
This role owns the end-to-end delivery of marketing initiatives-from intake and planning through segmentation, deployment, performance optimization, and reporting-while ensuring alignment with brand standards, risk requirements, and business objectives.
The individual partners closely with Product Marketing, MarTech Operations, Web/Product teams, and business stakeholders to deliver measurable outcomes and a consistent, customer-centric experience.
Key Responsibilities
Digital Strategy & Execution
Lead cross-channel marketing strategy across website, email, SMS, and personalized digital channels
Translate business objectives into scalable, data-driven marketing programs
Ensure consistent messaging and seamless customer journeys across touchpoints
Leverage advanced capabilities (including AI and personalization) to improve targeting and performance
Intake, Planning & Program Management
Lead intake and discovery processes to define requirements, priorities, and timelines
Develop and execute structured marketing plans aligned to business and LOB goals
Manage multiple campaigns and initiatives simultaneously, ensuring timely delivery and execution
Segmentation, Personalization & Customer Strategy
Own segmentation strategy across lines of business
Partner with MarTech teams to design and deploy targeting frameworks
Drive personalization strategies to enhance customer engagement and conversion
Support cross-sell and deepening of customer relationships across the bank
Cross-Functional Collaboration
Partner with Product Marketing and LOB stakeholders to translate business goals into marketing strategies
Define KPIs and performance targets
Develop test-and-learn agendas and optimization frameworks
Collaborate with MarTech, Web, and Analytics teams for execution and optimization
Support enterprise marketing initiatives and social/channel integration
Performance, Analytics & Optimization
Monitor and evaluate campaign performance across channels
Optimize targeting, messaging, and customer journeys using data and insights
Recommend improvements to marketing programs based on performance analysis
Drive a culture of continuous improvement and test-and-learn
Governance, Risk & Compliance
Ensure adherence to brand standards, marketing guidelines, and approval processes
Partner with Legal, Risk, and Compliance to secure approvals for marketing materials
Operate within the Bank's risk framework, ensuring responsible and compliant marketing practices
Budget, Vendor & Operational Management
Manage marketing budgets and ensure efficient allocation of resources
Oversee vendor relationships and evaluate performance and effectiveness
Support execution of marketing programs, promotions, and campaigns across channels
Leadership & Team Development
Lead and develop team members, providing coaching and performance feedback
Foster a collaborative, high-performing team environment
Support talent development, succession planning, and employee engagement
SUPERVISORY RESPONSIBILITIES:
Position may have direct reports. Responsible for fostering a culture of employee engagement by leading impact planning sessions. Providing employees timely, candid and constructive performance feedback. Developing employees to their fullest potential by providing challenging opportunities. Developing the appropriate talent pool to ensure adequate bench strength and succession planning. Recognizing and rewarding employees for accomplishments.
Qualifications
8+ years of experience in marketing, digital marketing, or customer engagement
Bachelor's degree in marketing, business, communications, or related field
Experience in financial services or regulated industries preferred
Proven experience managing cross-channel marketing programs
Skills & Competencies
Strategic thinking with strong execution capabilities
Data-driven decision-making and analytical mindset
Strong stakeholder management and communication skills
Knowledge of marketing technology and digital ecosystems
Strong project management, organization, and multitasking skills
Customer-centric mindset with focus on measurable outcomes
Senior Marketing Manager- Digital
At Fifth Third, we understand the importance of recognizing our employees for the role they play in improving the lives of our customers, communities and each other. Our Total Rewards include comprehensive benefits and differentiated compensation offerings to give each employee the opportunity to be their best every day.
The base salary for this position is reflective of the range of salary levels for all roles within this pay grade across the U.S. Individual salaries within this range will vary based on factors such as role, relevant skillset, relevant experience, education and geographic location. In addition to the base salary, this role is eligible to participate in an incentive compensation plan, with any such payment based upon company, line of business and/or individual performance.
Our extensive benefits programs are designed to support the individual needs of our employees and their families, encompassing physical, financial, emotional and social well-being. You can learn more about those programs on our 53.com Careers page at: https://www.53.com/content/fifth-third/en/careers/benefits.html or by consulting with your talent acquisition partner.
LOCATION -- Cincinnati, Ohio 45202
Attention search firms and staffing agencies: do not submit unsolicited resumes for this posting. Fifth Third does not accept resumes from any agency that does not have an active agreement with Fifth Third. Any unsolicited resumes - no matter how they are submitted - will be considered the property of Fifth Third and Fifth Third will not be responsible for any associated fee.
Fifth Third Bank, National Association is proud to have an engaged and inclusive culture and to promote and ensure equal employment opportunity in all employment decisions regardless of race, color, gender, national origin, religion, age, disability, sexual orientation, gender identity, military status, veteran status or any other legally protected status.
