Product Marketing Specialist
Woburn, MA
Direct Hire
$75-100k
*Position is fully onsite
Kelly is seeking a Product Marketing Specialist to work for our client, a leader in the plant healthcare industry, on a direct hire basis in Woburn. This is an excellent opportunity to get involved with the development, positioning, and lifecycle management of the company's innovative products and solutions.
The Product Marketing Specialist will:
Lead product launches through the stage gate process, managing timelines, deliverables, and cross-functional coordination to successfully bring products to market
Define product positioning, value propositions, key features, and customer benefits to ensure products meet market needs and align with company growth objectives
Support product strategy and stewardship throughout the product lifecycle, including market positioning, pricing recommendations, competitive differentiation, and SKU transition planning
Partner closely with sales, marketing, R&D, packaging, supply chain, quality, and operations teams to align commercial goals with product development and launch execution
Own the commercial readiness of each launch, ensuring product messaging, pricing, packaging direction, and go-to-market requirements are clearly defined and executed
Coordinate with operational activities, including production timelines, supply planning alignment, production trials, and launch milestone tracking
Monitor market trends, customer needs, and competitive activity to help guide product improvements, innovation opportunities, and long-term portfolio strategy
Support lifecycle management activities, helping transition products smoothly into market while minimizing operational disruption and excess/obsolete inventory
Qualifications:
Prior experience in product management, product marketing, operations, or a related field - ideally with regulated or technical products
Experience translating customer or market needs into product positioning, features, pricing, and commercialization strategies
Experience coordinating cross-functional projects from development through production or market launch
Strong understanding of product lifecycle management, market positioning, and go-to-market execution
Experience in plant healthcare, horticulture, arboriculture, turf, agriculture, or related green industry markets is a plus
Strong project management and organizational skills, with the ability to manage multiple initiatives and priorities simultaneously
Solid understanding of manufacturing and supply chain processes, with the ability to coordinate effectively across technical and operational teams
Excellent communication and collaboration skills, with the ability to work effectively across different departments
Highly organized, proactive, and solutions-oriented, with the confidence to raise issues early and help drive decisions
Comfortable working in an environment where priorities can shift quickly
Proficient in Microsoft Excel, project management software is a plus
Benefits:
Medical, dental, life, and disability insurance
Vacation and paid holidays including the week between Christmas and New Year's holidays
401k with outstanding company match
Tuition reimbursement and paid professional development
Childcare assistance and parental leave
Student loan assistance
And more!
Interviews are happening now! If qualified and interested, please apply to this posting ASAP or directly send your resume to SARP028@kellyfinance.com.
As part of our promise to talent, Kelly supports those who work with us through a variety of benefits, perks, and work-related resources. Kelly offers eligible employees voluntary benefit plans including medical, dental, vision, telemedicine, term life, whole life, accident insurance, critical illness, a legal plan, and short-term disability. As a Kelly employee, you will have access to a retirement savings plan, service bonus and holiday pay plans (earn up to eight paid holidays per benefit year), and a transit spending account. In addition, employees are entitled to earn paid sick leave under the applicable state or local plan. Click here (https://www.mykelly.com/help-support-working-with-kelly-us/#Benefits) for more information on benefits and perks that may be available to you as a member of the Kelly Talent Community.
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Kelly Services is proud to be an Equal Employment Opportunity and Affirmative Action employer. We welcome, value, and embrace diversity at all levels and are committed to building a team that is inclusive of a variety of backgrounds, communities, perspectives, and abilities. At Kelly, we believe that the more inclusive we are, the better services we can provide. Requests for accommodation related to our application process can be directed to Kelly's Human Resource Knowledge Center. Kelly complies with the requirements of California's state and local Fair Chance laws. A conviction does not automatically bar individuals from employment.
