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Global Market Development Manager, Antibodies

ThermoFisher Scientific • Waltham, MA • 3h ago

Work Schedule

Standard (Mon-Fri)

Environmental Conditions

Office

Job Description

When you join Thermo Fisher Scientific as a Global Market Development Manager, you'll be part of a team making a positive impact on a global scale. This is an outstanding opportunity to develop and implement marketing strategies that will improve our Antibody portfolio's market presence and accelerate the purchasing journey for scientists worldwide.

Responsibilities

Develop and implement strategic marketing plans through product portfolio positioning, analysis of customer segments, and customer journey mapping

Strong focus on paid and organic digital strategy, including SEM, SEO, social media, email marketing, and website optimization

Build engaging content in various formats (email, social media, video, events, webinars) to boost brand awareness, consideration, and purchasing preference

Lead participation in key industry and company-organized conferences, webinars, and virtual events, showcasing Antibody products, services, and data

Collaborate with regional marketing to develop and implement marketing programs tailored to geographic regions

Collaborate with technical teams to translate customer insights and market opportunities into data and content reinforcing value propositions

Manage marketing budget to align with the annual operating plan

Travel may be required (up to 25%)

Education

Bachelor's degree or equivalent experience in Biology, Cell Biology, related life science category, or business/marketing specialization

Preferred experience with antibodies in previous scientific roles

Technical/Marketing Qualifications

5+ years of experience in life science product marketing or related fields, with a focus on digital marketing; Understanding of research workflows and exposure to biotech, pharmaceutical, or academic markets strongly preferred

Proven experience in developing digital marketing initiatives, including content for webpages, display advertising, SEM/SEO, social media, video, and automation, with a strong understanding of online ordering and eCommerce

Demonstrated expertise in marketing fundamentals: 4Ps, marketing mix, audience segmentation, product positioning, value propositions, and marketing program execution

Proven product commercialization experience with go-to-market strategy development and execution

Strong track record in organic digital marketing strategy and data-driven decision-making

Professional Skills

Excellent presentation, verbal, and written communication skills

Ability to work collaboratively in a matrixed, global organization

Strong analytical skills for identifying problems and driving continuous improvement

Outstanding interpersonal and relationship-building skills

Thermo Fisher Scientific offers an innovative and forward-thinking work environment, excellent career development prospects, competitive remuneration, an annual incentive plan, healthcare, company pension, and a range of employee benefits!

Thermo Fisher Scientific is an equal opportunity employer that does not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability, or any other legally protected status. We provide reasonable accommodations for individuals with disabilities during the job application and interview process.

Compensation and Benefits

The salary range estimated for this position based in California is $103,100.00-$137,000.00.

This position may also be eligible to receive a variable annual bonus based on company, team, and/or individual performance results in accordance with company policy. We offer a comprehensive Total Rewards package that our U.S. colleagues and their families can count on, which includes:

A choice of national medical and dental plans, and a national vision plan, including health incentive programs

Employee assistance and family support programs, including commuter benefits and tuition reimbursement

At least 120 hours paid time off (PTO), 10 paid holidays annually, paid parental leave (3 weeks for bonding and 8 weeks for caregiver leave), accident and life insurance, and short- and long-term disability in accordance with company policy

Retirement and savings programs, such as our competitive 401(k) U.S. retirement savings plan

Employees' Stock Purchase Plan (ESPP) offers eligible colleagues the opportunity to purchase company stock at a discount

For more information on our benefits, please visit: https://jobs.thermofisher.com/global/en/total-rewards

Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.

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