Event Enablement Marketing Manager Contractor

Salesforce.com • New York, NY • 17h ago

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts. Job CategoryMarketing & Communications Job Details About SalesforceSalesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn't a buzzword - it's a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all. Ready to level-up your career at the company leading workforce transformation in the agentic era? You're in the right place! Agentforce is the future of AI, and you are the future of Salesforce. CONTRACTOR ROLE FOR 6 MONTHS Overview of the RoleWe are seeking an experienced and dynamic individual to join our team in the role of Event Enablement Marketing Manager. This role is focused on engaging and enabling our sales team and larger internal audience to leverage the impact of the Strategic Events portfolio to engage their customers, introduce innovative solutions, and drive business forward. The role is responsible for supporting internal marketing campaigns for events, and crafting cross-functional communications plans aligned with, including but not limited to Demand Generation, Field Marketing, Sales Programs, Global Enablement, and Executive Communications. This role also involves delivering enablement analytics and reporting and actively contributing to the communication strategy for our proprietary event portfolio. Responsibilities Develop comprehensive comms and internal marketing plans for Strategic Events Align plans with the broader event marketing campaign to ensure consistency and effectiveness. Support development of video content to showcase event impact, including sizzle videos, seller testimonials, and weekly internal podcast series for Dreamforce. Support push notification strategy - from segmentation to copywriting and aligning with key stakeholders for approvals. Drive channel strategy, constantly pursuing new avenues to amplify messaging and effectively reach target audience (primarily, the Sales organization). Create and maintain a communication tracking tool (i.e., the tick tock), coordinating calendars with cross-functional partners and ensuring timely deployment of comms. Ensure seamless collaboration and communication across teams to deliver cohesive, timely messaging. Lead cross-functional workstreams by event to ensure appropriate amplification of messaging across the organization. Support the wider Enablement team in the creation and upkeep of enablement tools and resources, including presentations, call scripts, email templates, FAQs, codes, etc. Write compelling and effective copy for various mediums, including but not limited to Slack posts, emails, resources, exec scripts, and call scripts. Support ideation of new content ideas to creatively engage target audience. Act as liaison to the Creative team; drive the briefing process and ensure delivery of creative assets. Support the analytics and reporting strategy for enablement communications. Provide insights and recommendations for continuous improvement based on performance data. Learn seller reporting tools, goals, and language to ensure an effective enablement campaign, ultimately helping our sellers drive business with events. Develop comprehensive comms and internal marketing plans for Strategic Events Align plans with the broader event marketing campaign to ensure consistency and effectiveness. Support development of video content to showcase event impact, including sizzle videos, seller testimonials, and weekly internal podcast series for Dreamforce. * Support push notification strategy

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