Director, Integrated Marketing

Affordable Care • North Carolina, North Carolina • 3d ago

Job Purpose

Affordable Care is seeking a Director, Integrated Marketing to lead the development, integration, and operational execution of marketing initiatives across all patient-facing channels.

This role is responsible for connecting brand strategy to execution-ensuring that marketing efforts across national and local channels are aligned, scalable, and consistently delivered across a network of 400+ supported practices.

The Director serves as the central orchestrator of integrated marketing efforts and a key driver of marketing transformation, responsible for evolving how marketing operates across people, processes, partners, and platforms. This includes establishing a best-in-class vendor ecosystem and building scalable systems that improve efficiency, consistency, and performance.

This role partners across brand, media, CRM, pricing/product and field teams to improve operational efficiency and ensure a consistent, high-quality patient experience at every touchpoint.

Essential Functions

Lead the development and execution of integrated marketing strategies that align with growth and transformation goals

Establish and evolve the marketing operating model, including campaign planning, intake processes, prioritization frameworks, and cross-functional workflows

Drive a marketing transformation agenda focused on improving speed, scalability, consistency, and effectiveness across all channels and supported practices

Define and implement standardized processes and systems that enable efficient, repeatable execution across a network of 400+ supported practices

Partner with marketing and cross-functional teams to ensure campaigns are fully integrated across channels, including website, social media, email/CRM, paid media, and in-practice experiences

Lead the planning and execution of integrated campaigns, including promotional, seasonal, and always-on initiatives, ensuring coordination across all channels

Oversee the development and management of a best-in-class marketing vendor ecosystem, including agencies, production partners, media partners, and technology providers

Own vendor strategy, selection, onboarding, and performance management, ensuring partners deliver high-quality work aligned to brand standards, compliance requirements, and business objectives

Establish clear scopes of work, performance expectations, and operating rhythms with external partners to improve accountability, efficiency, and output quality

Identify opportunities to optimize agency models, production workflows, and external spend to drive greater efficiency and impact

Oversee the integration of patient journey insights into marketing execution

Partner with analytics and insights teams to translate research and performance data into actionable campaign improvements

Ensure consistent execution of brand standards across all marketing channels and supported practices, including adherence to voice, tone, and visual guidelines

Collaborate with field leadership and supported practices to ensure marketing programs are actionable, accessible, and effective at the local level

Identify, implement, and optimize marketing technologies and platforms that support workflow management, content distribution, and campaign execution

Lead, mentor, and develop team members, fostering a culture of operational excellence, accountability, and continuous improvement

Educational Requirements

Bachelor's degree in Marketing, Business, Communications, or a related field

General Knowledge, Skills & Abilities

8+ years of experience in integrated marketing, brand management, or marketing operations, preferably in a multi-location or regulated environment

Demonstrated experience leading cross-channel marketing initiatives that connect brand strategy to execution

Proven experience managing and optimizing external agency and vendor ecosystems, including creative, media, production, and technology partners

Strong understanding of marketing operations, including campaign planning, workflow design, and process optimization

Experience leading or contributing to marketing transformation initiatives, including operating model design, process standardization, and system implementation

Experience managing complex, cross-functional initiatives involving internal teams, external partners, and distributed stakeholders

Deep understanding of full-funnel marketing, including awareness, consideration, and conversion strategies

Experience working with distributed or multi-location business models, supporting both national and local marketing needs

Strong analytical skills with experience developing KPIs, reporting frameworks, and performance optimization strategies

Ability to translate consumer insights into actionable marketing strategies, particularly in high-consideration categories where trust and confidence are critical to conversion

Experience implementing and managing marketing technologies, including project management systems, CMS platforms, and marketing automation tools

Strong written and verbal communication skills with the ability to align stakeholders and drive clarity across complex initiatives

Ability to balance strategic thinking with operational execution in a fast-paced environment

Demonstrated leadership experience, with the ability to build, manage, and develop high-performing teams

Job Details

Pay Type Salary

Job Category Corporate

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