Sr Portfolio Marketing Mgr

Forrester • Cambridge, MA • 4h ago

At Forrester, we're trusted to work on trailblazing, mission critical problems that business and technology leaders face today. That's why we're always looking to empower talented individuals to perform at their best every single day. We're proud of our community of smart people and vibrant voices who come together to do what's right by our clients and each other. Our success is driven by curiosity, courage and customer obsession. The confidence and drive to be bold at work. Join us and build an extraordinary future.

About This Role:

Forrester seeks a Senior Portfolio Marketing Manager to lead our go-to-market strategy and planning for the technology audience group, driving growth for all relevant offerings that meet that audience's buying needs.

The ideal Senior Portfolio Marketing Manager exhibits a deep understanding of markets and buyers in order to devise and lead go-to-market strategy for our technology audience. This individual must work cross-functionally to align product management, sales enablement, research, marketing, and customer success functions. The chosen candidate must have an expert understanding of buyer needs and often acts as a subject matter expert (SME) to transfer knowledge about markets, buyers and products across marketing and sales functions.

Job Description:

Market and audience insights gathering:

Conduct market and customer research to synthesize data and insights about target personas, buying group members, buyer needs and the purchasing decision process.

Define the market opportunity and requirements for a product or set of products; identify audience segments with the highest propensity to buy.

Recommend enhancements/changes to Forrester's offerings or go-to-market strategy based on market and customer research.

Positioning, messaging, and launches:

Create and maintain competitive product positioning, messaging, and go-to-market strategies that resonate with the buying audience.

Lead product naming and messaging exercises.

Initiate and orchestrate launch plans related to the commercial release of a product, enhancement, or new intellectual property for Forrester.

Identify targeted business goals and communicate the results of related sales and marketing efforts.

Persona and buyer knowledge:

Create buyer personas, identify buying group patterns, and map buyer journeys using a defined process.

Provide market and buyer insights to support strategic reputation and long-term demand campaigns and content.

Collaborate on win/loss interviews and perform ongoing analysis to understand customer product adoption and provide feedback to the organization.

Contribute to cross-functional teams that include research, product, marketing, sales, consulting, and events team members.

Storytelling, sales, and customer success enablement and support:

Collaborate with sales enablement and/or product managers to identify sales and customer success enablement needs and create internal and market-facing content.

Develop customer references, testimonials, and case studies for external and internal use in collaboration with customer marketing and content teams.

Drive product retention and upsell/cross-sell strategies.

Create high-impact assets and manage them in the global sales content management system.

Help design experiences that highlight audience-relevant offerings at Forrester events.

Reinforce a consistent approach to portfolio marketing at Forrester, leveraging Forrester best practices and frameworks.

Job Requirements:

Minimum of five to 10 years' experience in portfolio or product marketing, or similar role with transferable skills.

A proven writer and clear communicator with demonstrated capabilities to distill complex concepts into simple but powerful visuals and stories.

Domain understanding of the marketing, sales, product, digital, and technology functions to which Forrester sells, with the ability to @contextualize Forrester's intellectual property.

Comfort in marketing tangible and intangible products.

Eager to deploy and use AI agents and tools to improve existing and create new workflows.

High clock speed and ability to work independently without constant oversight or a support team.

Demonstrated project management and collaboration skills across functional groups.

Excellent Microsoft Office skills and advanced proficiency in PowerPoint and Excel.

Data visualization or background in visual information design considered a plus.

Please note that the base salary range indicated here is inclusive of all applicable US geographies listed in this requisition. This salary range is based upon the position as described in the job listing. The offered compensation may vary within this range and is dependent upon the successful candidate's primary work location, experience, training, education, and credentials.

Base salary range: $106,000 - $172,000

LI-LC1

We're a network of knowledge and experience leading to richer, fuller careers. Here, we're always learning. Whether you want to hone your strengths or discover new ones, Forrester is the place to go for it. It's a place where everyone is given the tools, support, and runway they need to go far. We'll be right there beside you, every step of the way.

Let's be bold, together.

Explore #ForresterLife on:

Instagram (http://www.instagram.com/ForresterLife)

Glassdoor (http://www.glassdoor.com/Overview/Working-at-Forrester-Research-EI_IE6443.11,29.htm)

FLSA Status:

Exempt

Here at Forrester, we welcome people from all backgrounds and perspectives. Our aim is for all candidates to be able to fully participate in Forrester's recruitment process. If you would like to discuss a reasonable accommodation, please reach out to accommodationrequest@forrester.com .

Forrester Research, Inc. is an Equal Employment Opportunity Employer. As a federal contractor, Forrester encourages veterans and individuals with disabilities to apply for employment.

Benefits at a Glance (https://forresterbenefits.com/wp-content/uploads/2025/10/Forrester-2026-BAAG-Non-Cambridge.pdf)

Benefits at a Glance - Cambridge

Similar Jobs

Account Executive (Strategic)

Verint Systems, Inc. • Boston, MA • 2h ago

Sales & Marketing

At Verint, we believe customer engagement is the core of every global brand. Our mission is to help organizations elevate Customer Experience (CX) and increase workforce productivity by delivering CX Automation. We hire...

2h ago

Go to Apply

Account Executive

Fooda • Boston, MA • 4h ago

Sales & Marketing

Who We Are: Our story began in 2011 when a group of office workers at a major logistics company in Chicago had a lunch problem. Nearby options were limited and the team was spending too much time and money traveling to t...

4h ago

Go to Apply

Director of Marketing

Karen Clark & Company • Boston, MA • 4h ago

Sales & Marketing

Director of Marketing KCC is the innovation leader in catastrophe risk modeling, and the KCC team has delivered to the market highly advanced and accurate models. KCC has a well-earned reputation for high value innovativ...

4h ago

Go to Apply

ACCOUNT EXECUTIVE

UKG • Boston, MA • 4h ago

Sales & Marketing

Why UKG: At UKG, the work you do matters. The code you ship, the decisions you make, and the care you show a customer all add up to real impact. Today, tens of millions of workers start and end their days with our workfo...

4h ago

Go to Apply

Director of Sales

Sunrise Senior Living • Braintree, MA • 9h ago

Sales & Marketing

When you join Sunrise Senior Living, you will be able to use your unique skills to empower residents to live longer, healthier, and happier lives. Not only will you build meaningful relationships with residents, their fa...

9h ago

Go to Apply

Warehouse Recruiting Event

Raymour & Flanigan Warehouse • Lowell, MA • 1d ago

Sales & Marketing

Warehouse Recruiting event Roles they are hiring for: - Furniture delivery Driver (9 open roles) - Furniture Delivery Assistant (8) - Furniture repair technician - Warehouse associate (7) - Warehouse supervisor (2) - Del...

1d ago

Go to Apply

Director, Global Marketing

Merck • Boston, MA • 1d ago

Sales & Marketing

Job Description Our Company's Animal Health Technology Solutions offers global animal identification and monitoring solutions for companion animals and livestock. These solutions enable pet owners to better manage the he...

1d ago

Go to Apply

Account Executive, Endoscopic (New York City)

Fujifilm • Boston, MA • 1d ago

Sales & Marketing

Position Overview The Account Executive, ES (Territory - New York City) is responsible for the generation of sales revenue for the organization through personal interaction with prospective customers within a given terri...

1d ago

Go to Apply

Sales Executive

Insight Global • Woburn, MA • 1d ago

Sales & Marketing

Job Description Our client, an industry leader in parking system and technologies are looking for a Sales Executive in the Boston branch. This role operates as a territory-focused business development leader, responsible...

1d ago

Go to Apply

Maketing and Sales

ComForCare • Lowell, MA • 1d ago

Sales & Marketing

Marketing and Sales Key Responsibilities - MUST have sales experience - Referral Partner Outreach: Assist in building and maintaining relationships with local hospitals, rehabilitation centers, social workers, and insura...

1d ago

Go to Apply

Subscribe to get new jobs sent directly to you
(no charge, cancel anytime)