Sr. Marketing Manager

Ascensia Diabetes Care • United States, United States • 4w ago

Ascensia Diabetes Care is a global specialist diabetes care company, dedicated to helping people living with diabetes. Our mission is to empower people living with diabetes through innovative solutions that simplify and improve their lives. We use our innovation and specialist expertise in diabetes to develop high quality solutions and tools that make a positive, daily difference for people.

At Ascensia, our values serve as the bedrock of our organization. They guide our decisions, actions, and interactions, shaping the culture we collectively foster.

Our Values include:

Resilient Growth Mindset

Executional Excellence

Courageous Leadership

Inclusive Collaboration

We believe that when we live our values authentically, both individually and as a team, we unlock our true potential and drive sustainable success.

Job Title: Sr. Marketing Manager

About the opportunity: The Sr. Marketing Manager is responsible for shaping the Rx/Contracted businesses strategy and translating it into actionable, insight-driven marketing programs across multiple channels. The role will be responsible for driving portfolio market share and volume growth in support of contract wins and positions, as well as optimizing all target engagement.

In addition to strategic leadership, this role plays a central role in product launch planning and lifecycle management across the portfolio. This position also partners cross-functionally with sales, digital, and market access teams to deliver cohesive go-to-market strategies and impactful field support, ensuring the Rx portfolio is competitively positioned and effectively activated in market.

Location: This is a fully remote position, ideally located in the EST-US time zone.

What you will be doing:

Responsible for all strategic development of Rx portfolio, inclusive of messaging, claims development, targeting strategy and tactics with HCPs and Pharmacists

Lead all annual brand planning efforts for Rx/Contracted business

Partner with Managed Care and FFS Sales to support those relationships and help pull through related volume.

Work with Sr. Brand Manager to align on strategy for all CASH-related promotional activities, including paid media, SEO and consumer marketing.

Lead the development and execution of all tactics supporting the CASH/OTC strategy, including full-funnel consumer media campaigns, SEO, and internal digital e-journeys, and optimization of consumer engagement pathways.

Ownership of day-to-day management of all vendors (paid, SEO, influencer), inclusive of status calls, QBR organization and all relevant performance reporting

All contracting and related activities for vendors associated with BGM CASH promotion

Partner with the Sr. Brand Manager to craft and execute organic social media strategy, including content development, executional oversight, community management partnership, and performance reporting

Support launch planning and execution for new products, collaborating cross functionally to ensure readiness and alignment with market strategy.

Manage and maintain all portfolio changes, including launches, changes and any EOL projects

Partner with marketing team member(s) to set forecasts for all Free Goods meters

Support launch planning and execution for new products, collaborating cross functionally to ensure readiness and alignment with market strategy.

Manage and maintain all portfolio changes, including launches, changes and any EOL projects

Partner with marketing team member(s) to set forecasts for all Free Goods meters

Provide marketing support to the BGM Access and FSS sales teams, including creating or updating materials, messaging, training assets, and promotional tools.

Partner with the Digital/CRM team as the marketing lead for BGM CRM initiatives, including campaign briefing, deployment oversight, consumer experience optimization, and performance measurement.

Covers Pharmacy (Med Part B, etc), HCP (CNC, etc) and all other campaigns launched via internal CRM

All other duties as assigned.

What you need for success:

Bachelor's Degree is required; Master's Degree is preferred.

10+ years of digital marketing, brand marketing or integrated marketing roles is required.

Experience in healthcare, OTC, consumer health, or regulated industries preferred.

Proven ability to develop and execute full-funnel marketing campaigns (3rd party promotional vendors, SEO, and CRM).

Strong understanding of digital ecosystems, consumer/HCPs, and engagement optimization.

Experience contributing to brand strategy and aligning tactical plans to business objectives.

E xperience with programs aimed at influencing pharmacists at point of adjudication.

Hands-on experience with CRM marketing, including campaign briefing, deployment oversight, and performance tracking.

Familiarity with pharmacy (e.g., Medicare Part B), and HCP marketing channels.

Demonstrated experience managing external agencies and vendors (media, SEO, influencer).

The hiring range for this position is: $154,000 - 180,000, plus individuals may be eligible for an annual incentive bonus. Actual compensation within the range will be dependent upon the individual's skills, experience, qualifications and location, and applicable employment laws. Ascensia offers a wide range of benefits, including medical, dental, vision, 401k, holiday pay, vacation and more.

LI-HH1

TO ALL RECRUITMENT AGENCIES: Ascensia does not accept unsolicited third-party resumes.

Building an Inclusive Culture: We are a company that brings varying backgrounds, ideas, and points of view to inventing on behalf of all customers. Our diverse perspectives are enriched by many dimensions, including race, ethnicity, gender, age, physical and mental ability, sexual orientation, religious beliefs, culture, language, and education, as well as professional and life experience. We are committed to diversity, equity, and inclusion, and leveraging our unique perspectives to scale our impact and growth.

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