Sr. Marketing Manager

Ascensia Diabetes Care • United States, United States • 4w ago

Ascensia Diabetes Care is a global specialist diabetes care company, dedicated to helping people living with diabetes. Our mission is to empower people living with diabetes through innovative solutions that simplify and improve their lives. We use our innovation and specialist expertise in diabetes to develop high quality solutions and tools that make a positive, daily difference for people.

At Ascensia, our values serve as the bedrock of our organization. They guide our decisions, actions, and interactions, shaping the culture we collectively foster.

Our Values include:

Resilient Growth Mindset

Executional Excellence

Courageous Leadership

Inclusive Collaboration

We believe that when we live our values authentically, both individually and as a team, we unlock our true potential and drive sustainable success.

Job Title: Sr. Marketing Manager

About the opportunity: The Sr. Marketing Manager is responsible for shaping the Rx/Contracted businesses strategy and translating it into actionable, insight-driven marketing programs across multiple channels. The role will be responsible for driving portfolio market share and volume growth in support of contract wins and positions, as well as optimizing all target engagement.

In addition to strategic leadership, this role plays a central role in product launch planning and lifecycle management across the portfolio. This position also partners cross-functionally with sales, digital, and market access teams to deliver cohesive go-to-market strategies and impactful field support, ensuring the Rx portfolio is competitively positioned and effectively activated in market.

Location: This is a fully remote position, ideally located in the EST-US time zone.

What you will be doing:

Responsible for all strategic development of Rx portfolio, inclusive of messaging, claims development, targeting strategy and tactics with HCPs and Pharmacists

Lead all annual brand planning efforts for Rx/Contracted business

Partner with Managed Care and FFS Sales to support those relationships and help pull through related volume.

Work with Sr. Brand Manager to align on strategy for all CASH-related promotional activities, including paid media, SEO and consumer marketing.

Lead the development and execution of all tactics supporting the CASH/OTC strategy, including full-funnel consumer media campaigns, SEO, and internal digital e-journeys, and optimization of consumer engagement pathways.

Ownership of day-to-day management of all vendors (paid, SEO, influencer), inclusive of status calls, QBR organization and all relevant performance reporting

All contracting and related activities for vendors associated with BGM CASH promotion

Partner with the Sr. Brand Manager to craft and execute organic social media strategy, including content development, executional oversight, community management partnership, and performance reporting

Support launch planning and execution for new products, collaborating cross functionally to ensure readiness and alignment with market strategy.

Manage and maintain all portfolio changes, including launches, changes and any EOL projects

Partner with marketing team member(s) to set forecasts for all Free Goods meters

Support launch planning and execution for new products, collaborating cross functionally to ensure readiness and alignment with market strategy.

Manage and maintain all portfolio changes, including launches, changes and any EOL projects

Partner with marketing team member(s) to set forecasts for all Free Goods meters

Provide marketing support to the BGM Access and FSS sales teams, including creating or updating materials, messaging, training assets, and promotional tools.

Partner with the Digital/CRM team as the marketing lead for BGM CRM initiatives, including campaign briefing, deployment oversight, consumer experience optimization, and performance measurement.

Covers Pharmacy (Med Part B, etc), HCP (CNC, etc) and all other campaigns launched via internal CRM

All other duties as assigned.

What you need for success:

Bachelor's Degree is required; Master's Degree is preferred.

10+ years of digital marketing, brand marketing or integrated marketing roles is required.

Experience in healthcare, OTC, consumer health, or regulated industries preferred.

Proven ability to develop and execute full-funnel marketing campaigns (3rd party promotional vendors, SEO, and CRM).

Strong understanding of digital ecosystems, consumer/HCPs, and engagement optimization.

Experience contributing to brand strategy and aligning tactical plans to business objectives.

E xperience with programs aimed at influencing pharmacists at point of adjudication.

Hands-on experience with CRM marketing, including campaign briefing, deployment oversight, and performance tracking.

Familiarity with pharmacy (e.g., Medicare Part B), and HCP marketing channels.

Demonstrated experience managing external agencies and vendors (media, SEO, influencer).

The hiring range for this position is: $154,000 - 180,000, plus individuals may be eligible for an annual incentive bonus. Actual compensation within the range will be dependent upon the individual's skills, experience, qualifications and location, and applicable employment laws. Ascensia offers a wide range of benefits, including medical, dental, vision, 401k, holiday pay, vacation and more.

LI-HH1

TO ALL RECRUITMENT AGENCIES: Ascensia does not accept unsolicited third-party resumes.

Building an Inclusive Culture: We are a company that brings varying backgrounds, ideas, and points of view to inventing on behalf of all customers. Our diverse perspectives are enriched by many dimensions, including race, ethnicity, gender, age, physical and mental ability, sexual orientation, religious beliefs, culture, language, and education, as well as professional and life experience. We are committed to diversity, equity, and inclusion, and leveraging our unique perspectives to scale our impact and growth.

Similar Jobs

Manufacturing Training Manager

Jabil • Saint Petersburg, FL • 22min ago

Management & Administrative

At Jabil (NYSE: JBL), we are proud to be a trusted partner for the world's top brands, offering comprehensive engineering, supply chain, and manufacturing solutions. With 60 years of experience across industries and a va...

22min ago

Go to Apply

Plant Manager (Concrete Manufacturing)

P.J. DICK INCORPORATED • Washington, PA • 24min ago

Management & Administrative

Plant Manager (Concrete Manufacturing) Castle Builders Supply | Washington, PA Build Your Career with the Region's Leading Ready-Mix Concrete Supplier Castle Builders Supply is the #1 ready-mix concrete producer in Weste...

24min ago

Go to Apply

Manufacturing Facility Security Officer

Securitas Security Services USA, Inc. • Florence, KY • 24min ago

Management & Administrative

Manufacturing Facility Security Officer Wage: $20.00/ hour We help make your world a safer place. Are you interested in being part of our Security Team? Apply quickly and efficiently online. Weekly pay. Growth opportunit...

24min ago

Go to Apply

Sr Program Manager- Manufacturing

Insight Global • Glendale, AZ • 24min ago

Management & Administrative

Job Description ABOUT THE ROLE We are executing one of the most complex manufacturing ramp programs in the data center space - converting large industrial facilities into high-throughput production environments while sim...

24min ago

Go to Apply

Manufacturing Safety Manager

Insight Global • Glendale, AZ • 29min ago

Management & Administrative

Job Description Own machine risk assessments for robotic work cells, AGVs, conveyance systems, and cobot deployments on the production floor, specifying safeguarding controls per ANSI/RIA R15.06, R15.08, ISO 10218-1/2, I...

29min ago

Go to Apply

Manufacturing Engineering Manager

Rehrig Pacific Company • De Soto, KS • 30min ago

Management & Administrative

Manufacturing Engineering Manager Location: DeSoto , KS Job ID: 5701 START YOUR APPLICATION ( https://apply.hrmdirect.com/resumedirect/ApplyOnline/Apply.aspx?req_id=3746218&source=3746218-CJB-0 ) Purpose of Role The...

30min ago

Go to Apply

System Development Engineer, AWS Manufacturing Infrastructure Services

Amazon • Cupertino, CA • 34min ago

Management & Administrative

Description Have you ever wondered what it would be like to build massively scalable systems that are used by the world's largest cloud infrastructures? Would you enjoy broad yet equally deep scope that impacts all AWS s...

34min ago

Go to Apply

Quality Control Manager

Granite State Manufacturing • Manchester, NH • 35min ago

Management & Administrative

POSITION SUMMARY Executes the quality control program such that continuous production is achieved and product is consistent with established standards. ESSENTIAL FUNCTIONS AND RESPONSIBILITIES: Master Scheduling & Ca...

35min ago

Go to Apply

Sr. System Development Engineer, AWS EC2 Manufacturing Infrastructure Services

Amazon • Cupertino, CA • 37min ago

Management & Administrative

37min ago

Go to Apply

Manufacturing Strategic Project Manager- Capital Projects

The Clorox Company • Amherst, VA • 38min ago

Management & Administrative

Clorox is the place that's committed to growth - for our people and our brands. Guided by our purpose and values, and with people at the center of everything we do, we believe every one of us can make a positive impact o...

38min ago

Go to Apply

Subscribe to get new jobs sent directly to you
(no charge, cancel anytime)