Product Marketing Manager, Amazon One Medical

Amazon • Seattle, WA • 3h ago

Description

One Medical Enterprise is transforming how employers deliver healthcare to their workforce. As a Principal Product Marketing Manager, you will be the strategic marketing lead for One Medical's enterprise product portfolio-owning go-to-market strategy, product launches, and content programs that drive member activation, engagement, and client retention across our employer-sponsored membership base.

This is a high-impact, cross-functional role at the intersection of product, sales, and marketing. You will work closely with Product, Enterprise Sales, Client Success, Clinical Operations, and Central Marketing to bring new capabilities to market and ensure enterprise members and employer clients understand and adopt the full value of One Medical.

Key job responsibilities

Product Launches & GTM Strategy

Develop launch plans with clear positioning, messaging, audience segmentation, channel strategy, and success metrics

Partner with Product and Clinical teams to translate complex healthcare offerings into compelling, accessible value propositions for employer clients and enterprise members

Content & Messaging

Build and maintain a differentiated messaging framework for One Medical Enterprise across client segments

Develop high-quality content assets including sales enablement materials, client-facing collateral, member education content, onboarding materials, and thought leadership

Ensure content addresses key enterprise member barriers

Partner with Enterprise Marketing on onboarding email series, engagement campaigns, and lifecycle communications to drive first-time and repeat engagement

Market & Customer Insights

Conduct and synthesize research on enterprise member behavior, employer buyer needs, and competitive landscape to inform product and marketing strategy

Translate insights into actionable recommendations for Product, Marketing, and Client Success teams

Cross-Functional Leadership

Serve as the marketing voice in product development, ensuring enterprise member and employer client needs are represented from ideation through launch

Collaborate with Enterprise Sales and Client Success to develop segment-specific activation strategies for Strategic, SMB, and Channel Partner clients

About the team

The One Medical Enterprise Marketing team is a high-impact, cross-functional organization responsible for driving member acquisition, activation, engagement, and retention across our employer-sponsored membership base. The team operates at the intersection of B2B and B2C marketing-partnering with employer clients to unlock member access while directly engaging enterprise members to drive healthcare utilization and long-term retention.

Basic Qualifications

6+ years of professional non-internship marketing experience

Experience using data and metrics to drive improvements

Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)

Experience building, executing and scaling cross-functional marketing programs

Experience leading go-to-market for consumer software or hardware product launches

8+ years of product marketing experience, with at least 3 years in B2B2C or enterprise marketing

Proven track record of owning and executing successful product launches from strategy through measurement

Strong written and verbal communication skills; ability to craft clear, compelling narratives for diverse audiences (employer clients, enterprise members, internal stakeholders)

Experience developing content strategies and managing content programs at scale

Demonstrated ability to work cross-functionally and influence senior stakeholders

Preferred Qualifications

Experience using any of SQL or other analytical tools for conducting data analysis

Experience with customer segmentation, profiling, and targeting

Experience in healthcare, health tech, or employee benefits marketing

Familiarity with employer-sponsored healthcare models, including DPC, VPC, and onsite clinic programs

Experience with member lifecycle marketing, onboarding programs, and engagement campaigns

Background in B2B sales enablement and client marketing

Experience with marketing attribution modeling and measurement frameworks

MBA or advanced degree preferred

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits .

USA, WA, Seattle - 142,800.00 - 193,200.00 USD annually

Amazon

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