Campaign Manager/Marketing Manager

Robert Half • Goodlettsville, TN • 5h ago

Description

We're seeking a Senior Marketing Manager / Campaign Manager for a 6-12 month contract with our client. This role is based in Goodlettsville, TN and requires 3 days onsite per week.

This position leads the development and execution of integrated go-to-market (GTM) strategies that drive customer engagement, revenue growth, and brand impact.

The role owns end-to-end campaign planning and execution, with a strong emphasis on lifecycle marketing, email/SMS performance, and customer retention.

The ideal candidate is both strategic and hands-on, partnering cross-functionally to deliver high-impact campaigns optimized for performance and aligned with business goals.

Key Responsibilities

Campaign & GTM Management

Own and manage the marketing campaign calendar, aligning promotions with product priorities, seasonal moments, and market trends

Plan and execute integrated, multi-channel campaigns across the full customer journey

Define campaign KPIs, including impressions, engagement, conversion, and revenue targets

Partner with cross-functional teams (Creative, Merchandising, Media, Digital) to align messaging and campaign execution

Oversee the creation, testing, and deployment of promotional offers and codes

Lifecycle Marketing (Email, SMS, Push)

Lead strategy and execution for email, SMS, and push notification channels

Build and optimize lifecycle programs (welcome, retention, re-engagement, loyalty journeys)

Drive list growth, segmentation, personalization, and dynamic content strategies

Execute A/B and multivariate testing to improve engagement and conversion

Growth & Retention Strategy

Develop initiatives to drive customer acquisition, engagement, and retention

Implement triggered journeys, lead generation programs, and loyalty campaigns

Leverage behavioral data to improve frequency, lifetime value, and retention

Partner with analytics to optimize performance and ROI

Content & Creative Collaboration

Partner with creative and content teams on campaign messaging and visual assets

Contribute to creative briefs and campaign planning

Ensure assets align with brand standards, campaign goals, and channel needs

Requirements

5+ years of experience in marketing, campaign management, or lifecycle marketing

Strong background in email, SMS, CRM, and lifecycle strategy

Experience with platforms such as Salesforce Marketing Cloud, Braze, Responsys, or similar

Expertise in segmentation, personalization, and customer journey mapping

Strong analytical skills and ability to drive data-informed decisions

Proven experience managing integrated campaigns and cross-functional initiatives

Excellent project management and communication skills

Experience in retail, e-commerce, or omnichannel environments preferred

Technology Doesn't Change the World, People Do.®

Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

© 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use (https://www.roberthalf.com/us/en/terms) and Privacy Notice (https://www.roberthalf.com/us/en/privacy) .

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