Performance Marketing Manager

Cardinal Health • Hartford, CT • 10h ago

What Digital Performance Marketing contributes to Cardinal Health

Marketing is responsible for assessing customer needs, market conditions and competition to inform business strategy. Marketing implements the strategy through developing, commercializing and monitoring the appropriate products and services.

Digital Performance Marketing is responsible for developing and driving digital marketing campaigns and strategies that meet and/or exceed business objectives through advertising, promotional and other strategic paid media outlets.

Job Summary

This data-driven role sits at the intersection of analytical insights and creative strategy, with the goal of interpreting a deep knowledge of market dynamics, industry players and consumer behaviors to identify and execute on opportunities to drive business growth through paid media outlets. With a focus on generating high-quality leads, maximizing return on advertising spend (ROAS), and accelerating conversion and retention for all B2B and DTC promotional outlets, this role has a critical responsibility in overall commercial strategy heavily weighted in diabetes technologies and other medical supply categories.

Responsibilities

Provide insights to collaboratively determine strategy for promotional activity spend, including paid media and other external digital outlet opportunities aligned to business growth targets and priorities

Engage with commercial leadership, including sales and business development functions to align media strategy with opportunities for efficient growth supporting favorable brand equity

Where relevant, manage external agency relationships, holding them accountable to performance KPIs

Exercise dynamic budgeting, strategically reallocating spend across the funnel to maximize incremental ROI and customer lifetime value.

Monitor and analyze performance, providing regular reports and insights to key stakeholders - use data-driven insights to iterate strategies and improve ROI.

Partner with legal and compliance to ensure all ad copy meet industry-specific regulations and internal guidelines.

Lead small team of employees in marketing and program implementation

Qualifications

BA or BS, Advance Degree, preferred

8-12 years-experience in related field in healthcare marketing, consumer marketing preferred.

2-3 years recent experience in paid media strategy and execution, including working knowledge of leading engagement platforms, social outlets and content strategies preferred.

Understanding of KPIs, metric and analytical models driving spend allocation decisions and ROAS.

Working knowledge of diabetes tech industry and/or trends at the intersection of cardiometabolic health and consumerism.

Proven track record of executing successful digital marketing strategies that have driven brand visibility, lead generation, and revenue growth.

Ability to think big and dive deep to tie creative growth opportunities to analytical performance models to determine ROI and opportunity to pivot. Inversely, derive targeted creative growth opportunities from market insights and analytical models.

Exceptional communication and analytical abilities to work effectively with cross-functional teams.

What is expected of you and others at this level

Manages functional area operations and supervise professional employee(s) providing analytics support to functional area work

Participates in the development of policies and procedures to achieve specific goals.

Decisions have a short-term impact on work processes, outcomes and customers.

Interacts with subordinates, peers, customers, and suppliers at various management levels; may interact with senior management Interactions normally involve resolution of issues related to operations and/or projects and gains consensus from various parties involved

Applies advanced knowledge and understanding of concepts, principles, and technical capabilities to manage a variety of projects with impactful scope

Recommends new practices, processes, metrics, or models

Works on or may lead complex projects of large scope

Independently determines method for completion of new projects

Receives guidance on overall project objectives

Acts as a mentor to less experienced colleagues

Provides insights from functional area work to help inform overall commercial strategy and business efficiency

Anticipated salary range: $105,100 - $135,090

Bonus eligible: Yes

Benefits: Cardinal Health offers a wide variety of benefits and programs to support health and well-being.

Medical, dental and vision coverage

Paid time off plan

Health savings account (HSA)

401k savings plan

Access to wages before pay day with myFlexPay

Flexible spending accounts (FSAs)

Short- and long-term disability coverage

Work-Life resources

Paid parental leave

Healthy lifestyle programs

Application window anticipated to close: 08/09/2026 *if interested in opportunity, please submit application as soon as possible.

The salary range listed is an estimate. Pay at Cardinal Health is determined by multiple factors including, but not limited to, a candidate's geographical location, relevant education, experience and skills and an evaluation of internal pay equity.

Candidates who are back-to-work, people with disabilities, without a college degree, and Veterans are encouraged to apply.

Cardinal Health supports an inclusive workplace that values diversity of thought, experience and background. We celebrate the power of our differences to create better solutions for our customers by ensuring employees can be their authentic selves each day. Cardinal Health is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity/expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status or any other status protected by federal, state or local law.

To read and review this privacy notice click here (https://www.cardinalhealth.com/content/dam/corp/email/documents/corp/cardinal-health-online-application-privacy-policy.pdf)

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