Director, Marketing Technology and AI

KPMG LLP • Albany, NY • 2h ago

Known for being a great place to work and build a career, KPMG provides audit, tax and advisory services for organizations in today's most important industries. Our growth is driven by delivering real results for our clients. It's also enabled by our culture, which encourages individual development, embraces an inclusive environment, rewards innovative excellence and supports our communities. With qualities like those, it's no wonder we're consistently ranked among the best companies to work for by Fortune Magazine, Consulting Magazine, Seramount, Fair360 and others. If you're as passionate about your future as we are, join our team.KPMG is currently seeking a Director, Marketing Technology and AI to join our Clients and Markets organization.Responsibilities: Lead the execution and continuous evolution of the firm's established MarTech and AI roadmap; drive the adoption of new features and identify opportunities for optimization and innovation in line with business objectives Direct the integration of AI into our marketing efforts, from generative AI for content creation to predictive analytics for client targeting and personalization Oversee, mentor, and develop a team of MarTech and AI professionals; foster a culture of innovation, collaboration, and continuous improvement; oversee the selection, implementation, integration, and optimization of all marketing technologies, including CMP, marketing automation, AI platforms, and more Partner with stakeholders across Marketing, IT, and other departments to ensure our MarTech and AI stack meets the needs of the business Champion a data-driven approach to marketing technology; ensure our ecosystem provides the necessary data and analytics to measure adoption and optimize our investments Manage relationships with our MarTech and AI vendors; negotiate contracts and ensure we are maximizing the value of our investments Act with integrity, professionalism, and personal responsibility to uphold KPMG's respectful and courteous work environmentQualifications: Minimum ten years of recent experience in marketing technology, with at least five years in a leadership role Bachelor's degree from an accredited college or university in marketing, business, information technology, computer science, or a related field; MBA or advanced degree from an accredited college or university is a plus Proven experience executing and evolving a MarTech and AI strategyfor a large, complex organization; deep expertise in a wide range of marketing technologies, including Optimizely, DemandBase, marketing automation platforms (for example, Salesforce Marketing Cloud), and more Demonstrated experience with AI applications in marketing, such as machine learning models, natural language processing (NLP), and generative AI Strong leadership and team-building skills; excellent communication, presentation, and interpersonal skills; ability to think strategically and translate business needs into technical solutions Experience in a professional services firm is a plus Applicants must be authorized to work in the U.S. without the need for employment-based visa sponsorship now or in the future; KPMG LLP will not sponsor applicants for U.S. work visa status for this opportunity (no sponsorship is available for H-1B, L-1, TN, O-1, E-3, H-1B1, F-1, J-1, OPT, CPT or any other employment-based visa) Minimum ten years of recent experience in marketing technology, with at least five years in a leadership role Bachelor's degree from an accredited college or university in marketing, business, information technology, computer science, or a related field; MBA or advanced degree from an accredited college or university is a plus * Proven experience executing and evolving a MarTech and AI strategyfor a large, complex organization; deep expertise in a wide range of marketing technologies, including Optimizely, DemandBase, marketing automation platforms (for ex

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