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Assistant Vice President, Global Marketing, Color Wow DMI
New York, NY, New York
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Permanent
New York
New York, NY
Marketing
Full - Time
10-Jun-2026
Reports To: Global Brand President, Color WOW
Location: New York, NY (Global Remit)
THE OPPORTUNITY
Color WOW is one of the most exciting brand-building opportunities in prestige haircare - a founder-built, cult-loved brand now accelerating on a global stage within L'Oréal's Professional Products Division. We are assembling a global team capable of taking the brand to its next level of scale, cultural relevance, and commercial impact.
The AVP, Global Marketing is the brand's chief strategist - the person who holds the full picture of where Color WOW plays, how it wins, and what it stands for across every market and every category pillar. This role sets the strategic direction for the brand's portfolio and innovation pipeline, architects its big ideas, and ensures those ideas translate into compelling, full-funnel campaign systems that work across markets.
This is a role for a marketer who thinks in brand systems and consumer truths - someone who can move between the altitude of long-range strategy and the precision of campaign architecture, and who understands what it takes to build a globally loved beauty brand in the modern era.
KEY RESPONSIBILITIES
Category & Brand Strategy
Own the global brand strategy - defining Color WOW's positioning, category vision, competitive white space, and long-range growth framework
Lead annual and multi-year brand planning, setting strategic priorities, category investment logic, and growth ambitions by segment and geography
Monitor the competitive landscape and consumer shifts across key markets, translating intelligence into strategic recommendations for the brand and senior leadership
Develop and maintain the global brand architecture - ensuring clarity of role, hierarchy, and consumer relevance across the full portfolio
Partner with the Global Brand President to shape and communicate the brand's strategic narrative internally and externally
Portfolio Management
Oversee the global product portfolio - managing the lifecycle of existing franchises, identifying gaps, and ensuring the range is coherent, competitive, and commercially optimized
Define portfolio evolution priorities by pillar (e.g., styling, treatment, color protection, curl) with clear frameworks for hero building, complementary expansion, and discontinuation
Partner with the commercial and regional teams to align on portfolio localization - identifying which products lead in which markets and why
Own portfolio storytelling: ensuring each pillar has a clear consumer benefit architecture, a differentiated claim space, and a compelling reason to believe
Innovation Pipeline
Lead the global innovation strategy - defining the innovation ambition, identifying unmet needs, and building a pipeline that balances near-term commercial wins with transformational longer-range bets
Partner with R&D and the PPD innovation ecosystem to brief, develop, and commercialize new products - ensuring consumer insight and brand strategy are embedded at every stage of development
Establish innovation evaluation criteria and stage-gate frameworks, keeping the pipeline focused, resourced, and on strategy
Drive innovation launch excellence - from global concept through to market activation - ensuring new product introductions land with impact
Pillar Strategy & Support
Define the strategic vision and consumer narrative for each of Color WOW's core brand pillars - ensuring each has a distinct identity, clear hero products, and a compelling content and campaign ecosystem
Develop pillar-level brand bibles, campaign toolkits, and messaging hierarchies that empower regional teams to execute with consistency and local relevance
Ensure pillar strategies ladder up to the overall brand vision while remaining differentiated enough to win in their respective category spaces
Identify growth opportunities within existing pillars - including hero amplification, usage occasion expansion, and new audience targeting
Big Ideas & Creative Direction
Generate and champion the brand's big ideas - the cultural, creative, and conceptual platforms that define Color WOW's voice and give campaigns their energy and longevity
Partner with the Global Creative Director and agency partners to translate strategic platforms into campaign concepts that are visually distinctive, emotionally resonant, and media-ready
Bring a strong point of view on culture, aesthetics, and beauty trends - ensuring Color WOW is creatively ambitious and culturally current
Lead the development of global campaign briefs that inspire great creative work - balancing brand truth with commercial clarity
Full-Funnel Campaign Architecture
Architect the global campaign system - defining the annual campaign calendar, the role of hero versus always-on activations, and the strategic logic connecting brand-building to conversion
Ensure campaigns are designed from the outset as full-funnel systems - with clear objectives, messaging, and creative expressions for each stage of the consumer journey, from awareness through loyalty
Partner with the AVP, Global Media & Digital Commerce to ensure campaign architecture is informed by data intelligence and built for O+O performance
Establish campaign evaluation frameworks and lead post-mortems - building a culture of learning and iteration across the global team
Support regional teams in adapting global campaign systems to local market realities, ensuring both brand coherence and local resonance
Cross-Functional & Global Leadership
Serve as a core member of the Global Brand Team, working in close partnership with the Global Brand President, AVP Media & Digital Commerce, Creative Director, and Commercial leads
Lead and develop a high-performing global marketing team, fostering a culture of strategic rigor, creative ambition, and collaborative execution
Represent Color WOW in L'Oréal Group brand and category forums, contributing to PPD-level thinking on portfolio strategy and innovation
Operate effectively within L'Oréal's global/local matrix - setting the global frame with conviction while creating the space for meaningful local adaptation
CANDIDATE PROFILE
Experience & Background
10-14 years of brand marketing experience with a strong track record in global or multi-market roles within prestige beauty, lifestyle, or consumer goods
Demonstrated experience across the full marketing remit: brand strategy, portfolio management, innovation development, and campaign creation
Strong understanding of the professional haircare or prestige beauty landscape - with genuine curiosity and passion for the category
Experience working within or alongside large matrix organizations; L'Oréal Group experience a meaningful advantage
A track record of building and leading high-performing marketing teams
Strategic & Creative Capability
An exceptional strategic mind - able to synthesize consumer insight, cultural signals, and commercial data into clear, inspiring brand strategy
A strong creative instinct - with the ability to recognize, shape, and champion ideas that are both brand-true and culturally compelling
Deep understanding of full-funnel marketing and the interplay between brand-building and performance - comfortable operating across both
Strong narrative and communication skills - able to build compelling strategic stories for senior leadership, agency partners, and global market teams
Leadership & Ways of Working
A confident, decisive leader with the gravitas to set direction and the generosity to bring teams with them
Highly collaborative - able to operate as a true partner to creative, commercial, media, and retail counterparts
Entrepreneurial energy with a builder's mentality - comfortable with ambiguity and motivated by the opportunity to shape something significant
Genuinely passionate about beauty, culture, and the craft of brand-building
WHAT SUCCESS LOOKS LIKE - YEAR ONE
A clear, adopted global brand strategy and portfolio vision - with a shared framework for how Color WOW grows by pillar, by market, and over time
An innovation pipeline that is focused, on-strategy, and commercially viable - with a defined rhythm of development and launch
At least one globally coherent, full-funnel campaign system in market - with clear metrics, strong creative, and a replicable architecture
Each core brand pillar has a defined strategic identity, hero product narrative, and campaign toolkit
The global team operating with a shared strategic language - and regional teams feeling genuinely supported and inspired by the global frame
WHAT'S IN IT FOR YOU?
Medical, dental, and vision coverage
401(k) retirement plan
Paid parental leave
Hybrid work environment
Salary Range: $147,100 - $213,300 (compensation is determined based on work experience, education, and skill level)
DIVERSITY & INCLUSION
L'Oréal is committed to building a diverse, equitable, and inclusive workplace where every individual feels valued, respected, and empowered to bring their authentic self to work. We welcome applications from all qualified individuals regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, or veteran status. L'Oréal is an Equal Opportunity Employer.
