Senior Manager Paid Search Banking & Non-Card
New York, NY, United States
Job Description
The U.S. Consumer Services Team is responsible for our suite of consumer products, services, and experiences in the U.S., including our premium, cobrand, cash back, and lending portfolios, Membership Rewards, Global Travel & Lifestyle Services, the Centurion Lounge network, our Global Dining and Resy businesses, U.S. Consumer Banking, and best-in-class marketing programs across customer, prospect, and partner channels. The USCS team is focused on making membership an indisputable competitive advantage and helping each other become better leaders every day.
The U.S. Consumer Marketing team (USCM) is part of the US Consumer Services Group and is responsible for making membership essential by creating and delivering world class marketing for our differentiated products and services that drives demand and inspires engaged card members across the customer lifecycle.
The Prospect, Partner, & Customer Growth team within the US Consumer Marketing Group is responsible for delivering best-in-class marketing through digital and direct channels to drive conversion of qualified applicants in the competitive landscape.
The Senior Manager of Paid Search, Banking and Non-Card will lead the channel management & growth of our Paid Search ecosystem for Banking & Non-Card products (Insurance and Loans) across USCM. This role has a Senior Analyst direct report and will also be responsible for leading internal/external partners through the strategy and execution of the Paid Search program for these products.
This is a great opportunity for candidates who want to perfect their digital & performance marketing skills. They will be at the forefront of digital growth and innovation while building strong partner management experience.
Responsibilities
Key Responsibilities:
Develop Paid Search channel strategies that directly connect to Enterprise priorities for non-Card products
Manage relationships with both internal and external partners, including legal and compliance, enablement partners, analytics, external agencies, and Search platform partners
Leverage various reporting sources to monitor and report on campaign performance
Utilize campaign performance to build strategic recommendations to optimize the Paid Search program
Proactively identify and launch test & learn opportunities to optimize the end-to-end journey and deliver program value
Manage multiple priorities and workstreams at once, across a variety of Amex's product offerings
Lead with an external perspective by both keeping abreast of industry trends and technologies, as well as maintaining relationships with digital marketing teams across Amex, finding opportunities for collaboration
Qualifications
Qualifications:
Passionate performance marketer with demonstrated understanding of digital marketing
Proven track record of developing and executing marketing strategies, preferably performance digital channels
A growth mindset, with experience delivering on proven tactics alongside developing a future strategic vision
Strong cross-functional collaborator, with an ability to navigate the organization and processes independently
Have a "can do" attitude towards problem solving and demonstrated ability to work well with new opportunities
Expert ability to build and manage both internal and external relationships across multiple work streams to deliver results
Superior verbal, written, presentation, and interpersonal communication skills, with a strong ability to present complex concepts in a simple/clear manner
Strong ability to influence/guide conversations towards alignment across many stakeholders
Employment eligibility to work with American Express in the United States is required as the company will not pursue visa sponsorship for these positions.
At American Express, our culture is built on a 175-year history of innovation, shared values (https://www.americanexpress.com/en-us/company/who-we-are/) and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service.
As part of Team Amex, you'll experience our powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.
We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:
Competitive base salaries
Bonus incentives
6% Company Match on retirement savings plan
Free financial coaching and financial well-being support
Comprehensive medical, dental, vision, life insurance, and disability benefits
Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
Free and confidential counseling support through our Healthy Minds program
Career development and training opportunities
For a full list of Team Amex benefits, visit our Colleague Benefits Site (https://www.americanexpress.com/en-us/colleagues/benefits) .
American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.
We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.
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The below represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.?
Job Info
Job Identification 26009181
Job Category Marketing
Posting Date 06/11/2026, 05:03 PM
Apply Before 06/25/2026, 04:00 AM
Degree Level Bachelor's Degree
Job Schedule Full time
Job Shift Day
Locations AMEX World Financial Center, New York, NY, 10285, US
Salary Range $103750 - $174750 annually + bonus + benefits
Career Area Sales & Relationship Management
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