Senior Marketing Operations Manager

Butterfly Effects • Deerfield Beach, FL • 2h ago

| Full benefit package available for full-time employees

Butterfly Effects - Headquarters in Deerfield Beach

Salary - $90,000-110k per year

Butterfly Effects is seeking a Senior Marketing Operations Manager to lead the operational, analytical, and digital infrastructure that supports our marketing department.

This role serves as the operational backbone of marketing, overseeing reporting, website management, marketing technology, project management, vendor coordination, campaign execution, and process improvement initiatives across a growing national healthcare organization.

The ideal candidate is highly organized, data-driven, technically proficient, and capable of managing multiple projects simultaneously while improving the systems and processes that drive marketing performance.

Reports to

Director of Marketing

Responsibilities

Marketing Operations & Project Management

Manage marketing project workflows, timelines, priorities, and resource allocation

Manage intake and prioritization of marketing requests from stakeholders across the organization

Coordinate initiatives across marketing, operations, clinical, recruiting, business development, and executive teams

Facilitate project scoping, timelines, and execution across the marketing team

Develop and maintain project management systems, workflows, and documentation

Identify process improvements that increase efficiency, accountability, and visibility

Serve as the primary operational point of contact for marketing vendors and partners

Website & Digital Operations

Manage website updates, landing page development, and digital content implementation

Coordinate website enhancements, optimization initiatives, and user experience improvements

Ensure forms, tracking, integrations, and conversion paths function properly

Support SEO implementation and ongoing website improvements

Conduct quality assurance reviews of websites, landing pages, and digital campaigns

Analytics & Reporting

Build and maintain marketing dashboards and reporting systems

Analyze lead generation, conversion, campaign, and market-level performance

Support executive reporting and performance reviews

Monitor data quality and reporting accuracy across platforms

Provide actionable insights and recommendations based on performance trends

Develop scalable reporting processes that improve visibility into marketing performance

Marketing Technology & Automation

Support CRM reporting, integrations, and marketing workflows

Manage survey programs and customer feedback initiatives

Maintain analytics, tracking, and marketing technology platforms

Support automation and integration projects that improve efficiency and customer experience

Establish and maintain reporting standards, tracking conventions, and operational documentation

Campaign, Event & Vendor Management

Coordinate campaign launches across digital, email, web, direct mail, and traditional channels

Coordinate marketing events, sponsorship activations, and community outreach initiatives

Manage timelines, materials, vendor deliverables, and post-event reporting

Ensure tracking, reporting, assets, and operational requirements are completed before launch

Monitor project budgets, timelines, and deliverables

Manage relationships with marketing vendors and external partners

Qualifications

Required

Bachelor's degree or equivalent professional experience

5+ years of experience in marketing, marketing operations, digital marketing, or a related discipline

Strong project management and organizational skills

Experience managing websites and digital marketing initiatives

Experience with analytics, reporting, and performance measurement

Experience working with CRM systems

Strong analytical and problem-solving abilities

Excellent communication and stakeholder management skills

Ability to manage multiple projects and competing priorities simultaneously

Preferred

Experience supporting marketing operations within a multi-location organization

Experience working with marketing technology ecosystems, including CRM, analytics, survey, and reporting platforms

Experience managing website platforms and digital marketing infrastructure

Experience supporting lead generation and conversion-focused marketing programs

Experience in healthcare or other regulated industries

Familiarity with SEO best practices, website optimization, and digital analytics

Success Measures

Success in this role will be measured by:

On-time delivery of marketing projects and initiatives

Reporting accuracy and stakeholder adoption

Website performance and conversion improvements

Operational efficiency gains across the department

Marketing technology utilization and optimization

Quality and consistency of campaign execution

Vendor performance and accountability

Cross-functional stakeholder satisfaction

About Butterfly Effects

Since 2005, Butterfly Effects has transformed the lives of over 14,000 families through individualized ABA therapy. Our butterfly logo symbolizes love, rebirth, and metamorphosis - mirroring our commitment to helping children and families thrive.

We are co-founders of the National Coalition for Access to Autism Services (NCAAS) and the Louisiana Coalition for Access to Autism Services (LCAAS) - two nonprofits dedicated to expanding access to ABA regardless of socio-economic status.

At Butterfly Effects, you will find more than a job - you will find a mission. Visit www.butterflyeffects.com to learn more and apply.

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